Tag Archives: travel

Louis Vuitton video highlights 2012 digital activity

7 Jan LouisVuitton

Louis Vuitton has released a short video summarising its digital efforts during 2012.

In it is everything from its partnership with The Selby to 10 million fans on Facebook, highlights from its mobile initiatives, its campaign with Muhammad Ali as well as all-things polka dot with Yayoi Kusama. So too are there multiple backstage shots and product close-ups throughout, as well as Instagram pics and catwalk videos. It closes on frames from its L’Invitation au Voyage ad, shot over the Louvre in Paris.

Reads the write-up: “As an innovative and creative fashion brand at the forefront of digital, Louis Vuitton aims to produce qualitative and diversified content, highlighting the different aspects of the House, its values, heritage and the Art of Travel.”

[via BrandChannel]

Louis Vuitton rolls out first iPad app, tells stories behind 150 years of luxury trunks

13 May

 

Louis Vuitton has launched an iPad application based on its book, Louis Vuitton: 100 Legendary Trunks.

Referred to as “a wonderful breakaway through the most beautiful creations of the Maison”, it details 100 pieces of luggage from 1854 to present day, and reveals the adventures of many of the owners.

Included are such treasures as the bed-trunk made for the explorer Pierre Savorgnan de Brazza, trunks for the illusionist Harry Houdini or the fashion designer Paul Poiret, the suitcase for Queen Elizabeth II, the vanity case for Sharon Stone, and the artist’s trunk for Takashi Murakami.

The app features more than 1,000 illustrations and unpublished documents, as well as 40 videos and sound clips, and 360-degree views of 10 of the most special trunks. It was designed in partnership with Les Editions de La Martinière and also comes available in four languages: French, English, Mandarin and Japanese.

Check out the teaser video above, and more pics below:

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A thumbs up for Louis Vuitton’s interactive campaign site featuring Angelina Jolie

15 Jul

The full campaign surrounding Angelina Jolie’s Cambodia journey with Louis Vuitton has been released on the brand’s website, offering users an interactive experience designed to keep them on the page.

And it works.

This is a great example of content that surrounds everything to do with what the brand is about, yet doesn’t ever actually push the product. Even the bag Jolie holds in the stills shot by Annie Leibovitz is her own six-year-old one.

Under the heading “A single journey can change the course of a life”, the interactive microsite features a series of short video interviews – a great example of ‘snacksize content’ – with the star explaining her relationship with the country.

In the first one, she says: “I first came to Cambodia about 10 years ago for a film and we were the first film back since the war, so we didn’t know quite know what it was going to be like, or what the people were going to be like, and it was the first time I became aware of landmines.

“I remember standing in the waterfall during one of our shots and they said ‘just stay on this side of the waterfall because that side of the waterfall still hasn’t been de-mined’. And I thought, as somebody from America, what does that mean, hasn’t been de-mined? It’s just the craziest, it doesn’t cross our mind that all these children, and people walking around these areas, have landmines in the ground and that’s just a part of their daily life.”

As the spot finishes, users are invited to enter the name of a place that has changed them the most in front of a map highlighting the locations chosen by others.

Further videos are available to watch for those who connect through Facebook, such as Jolie talking about being inspired by the people of the country, or how important it is to leave home comforts behind and become immersed in local culture even if that means sampling delicacies like crickets or beetles as her children do.

There are also portraits of local people in their natural surroundings, the chance to see Jolie and Leibovitz on set, and an interactive video through which you can hear sounds from the country such as the temple of Pradak Village or children playing in a rice paddy.

The brand’s reference to travel is cleverly integrated throughout the site, evoking a sense that the user too is on a journey. By selecting a left-hand tab that says “find your way” for instance, videos that have been seen appear under a heading called “where you’ve been”, and those still to be watched under “yet to discover”.

The video series finishes with a spot called “Advice for the journey from the world’s greatest travellers”. In it are lines such as “The world is a book and those who do not travel see only one page” from St. Augustine, and yet another chance to interact as users can either share the quotes with their Facebook friends or click for another.

Before you know it, you’ve been on the site for quite some time. Nicely done.

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