Ted Baker has teamed up with digital creative agency SMACK for the fourth year running to launch a digital game for Valentine’s Day.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the see-now, buy-now collections at NYFW and beyond.
British fashion brand Ted Baker has launched a new campaign anchored by a shoppable film, cryptic social experience and physical retail tie-in with Google’s voice search.
Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game. “Hook your SoleMate” as the initiative is called, sees users casting their fishing rod to try and get a matching pair […]
Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what resonates with consumers – should it be entertainment backed by shopping, or shopping backed by […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Apple plus Hermès: smart watch dream team or weird mash-up? (as pictured) [NY Times] Apple watch and Hermès: a match made for China [JingDaily] […]
A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch [NY Times] New York vs London: which is the world’s fashion-tech capital? [BoF] Ted Baker […]
This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme of love. The best of this year’s efforts from retailers and fashion brands include everything […]
Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as it’s called, invites users to input their name and date of birth to reveal which […]
This story first appeared on Campaign US The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on both sides of the Atlantic are pushing out high profile campaigns in a bid to […]
Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time they were all seen together was in last night’s #elfie (yes) that Santa took. So […]
Ted Baker’s saw a 75% increase in reach on Facebook, and a 1000% rise in Twitter mentions off the back of its “Ted’s Drawing Room” campaign on March 17. The initiative, created by agency Guided Collective, invited 11 top illustrators […]
Ted Baker is continuing to focus on bringing digital initiatives into the retail space with a new campaign that will see 11 top illustrators recreating consumer looks from Instagram as pieces of original artwork. Following on from the brand’s […]
Ted Baker is once again turning its attention to digital with the launch of a new campaign called “It’s Rutting Season”, which ties retail theatre together with social media engagement. Conceived by digital agency Guided Collective, the initiative celebrates the […]
Ted Baker is launching a Click and Collect service in its 31 UK stores, allowing consumers to shop online and then collect their items free of charge from the store of their choice. Craig Smith, brand communication director at Ted […]
Some more great stories from around the web surrounding all things fashion and digital over the past week: How fashion bloggers gain access to New York Fashion Week [Mashable] Vogue collaborates with online luxury retailer Moda Operandi to offer SS12 […]