British e-tailers SimplyBe and MyTheresa have partnered with interactive video startup Smartzer to release shoppable videos via social media.
A round-up of everything you might have missed in fashion and technology news over the past fortnight, from Alexander Wang’s views on Amazon to L’Oréal’s branded content in China.
Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to immediately click to purchase from one of its recent campaigns. The interactive ad stars English […]