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Banana Republic surprises New Yorkers with ...

May 20, 2014No Comments321 Views

Banana Republic brought happiness to New Yorkers today – literally – with a social-media-meets-real-world campaign that saw surprise deliveries sent all around Manhattan. Tied to

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Oasis invites consumers to #springasmile wi...

Apr 18, 2014No Comments315 Views

Spring cheer is in the air over at Oasis just in time for Easter, with a new campaign encouraging consumers to undertake simple acts of

Fabergé Cinescope - Firebird in Cage

Fabergé fans to create digital portrait an...

Mar 26, 2014No Comments237 Views

Fabergé is set to host a heritage-inspired digital installation in Harrods as part of its Easter-themed pop-up from April 1 – 21. The ‘Fabergé Cinescope’

Net-a-Porter calls for shopper content with...

Oct 07, 20131 Comment291 Views

The signature black boxes that arrive from Net-a-Porter tied with a grosgain ribbon have long been a favourite for user-generated content. From Instagram images to

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Cara Delevingne’s outdoor ad flies on...

Mar 19, 20132 Comments51 Views

Here’s one way to grab attention with your outdoor campaign: stick a famous model on it and hope she’ll snap a pic of it to

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Louis Vuitton’s #PFW live-stream sees sha...

Mar 06, 2013No Comments87 Views

Louis Vuitton rounded out the fashion week season in Paris this morning with a live-stream show that invited viewers connected via Facebook to record and

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Vine scores big with #NYFW crowd

Feb 11, 20135 Comments97 Views

The marc by @MarcJacobsIntl show live-streamed in six-seconds. Yes Vine! #marcjacobslive #nyfw http://t.co/QewKnL4s — Rachel Arthur (@rachel_arthur) February 12, 2013 If there’s one thing to

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Digital snippets: Burberry, Marc Jacobs, To...

Jan 15, 2013No Comments40 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week or so:   Watch Romeo Beckham run

Chloé unveils final letter in digital arch...

Nov 14, 2012No Comments52 Views

Chloé sent its fans a symbolic kiss with the release of the final letter in its alphabet-based digital archive today. Appropriate for the forthcoming holiday

Topshop #LFW show to offer customisable, in...

Sep 12, 20126 Comments142 Views

Topshop is focusing on personalisation with the online streaming of its Unique show at London Fashion Week on Sunday, launching a variety of innovative initiatives

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Swarovski invites users to interact with au...

May 17, 20122 Comments1738 Views

  Swarovski has launched a Facebook application that employs augmented reality to film users wearing its sunglasses line. The Be Amazing campaign invites fans to

Sorry Dior, your new online magazine misses...

Feb 29, 20122 Comments29 Views

Dior has unveiled a new online magazine in a continuation of its quest for greater digital presence, but unfortunately the result just isn’t fit for

Coach calls for memories in online Mother...

Apr 07, 2011No Comments26 Views

Coach has launched an interactive online campaign in the build up to Mother’s Day in the US. “Mother’s Day Stories: You, Your Mom & Coach”