Tag Archives: models

Digital snippets: Selfridges, Prada, Victoria’s Secret, Gap, Asos, Lancôme, Valentino

24 Nov

A highlight of the top stories surrounding all things fashion and digital of late: 

Selfridges_drivethru

  • Drive-through Dior? Coming right up at Selfridges London [CN Traveler
  • Wes Anderson debuts latest Prada feature [Fashionotes
  • Victoria’s Secret creates 3D-printed angel wings for fashion models [Huffington Post
  • Gap rolls out “reserve in store” service [CNBC
  • Valentino jumps in on China’s high-tech runway revolution [JingDaily
  • Under Armour looks to take a bite out of FuelBand success with MapMyFitness acquisition [BrandChannel
  • Pinterest opens API to retail partners [TechCrunch
  • Google’s Eric Schmidt invests in retail tech designed to help personalisation and data measurement [WWD
  • Here’s why ‘The Internet of Things’ will be huge, and drive tremendous value for people and businesses [Business Insider
  • Why companies desperately need to make wearables cool [Wired
  • How brands get shoppers to volunteer their personal data: transparency and better experiences [PSFK
  • Social media drives less than 1% of shopping sessions, study says [Fashionista
  • Fashion retailers are still failing to optimise email marketing for mobile [Econsultancy
  • What retailers can learn from mobile commerce in the UK [Shop.org
  • 15 stats that show why click-and-collect is so important for retailers [Econsultancy

Note: Look out for a separate holiday-specific digital round-up later this week, featuring all the top retail campaign stories as well as insights into the biggest innovations being pushed for the festive season. 

All the digital highlights from #NYFW: 360° live-streams to Twitter trolls

12 Feb KennethCole_Smartphone_NYFW

It might have been the season that everyone played with Twitter’s new vide0-sharing app, Vine, but so too were there numerous other digital happenings around this New York Fashion Week. Here are the highlights:

KennethCole_Smartphone_NYFW

  • Tommy Hilfiger hosted a display featuring real-time updates from backstage, as posted on Twitter here and here

Digital snippets: Burberry, Marc Jacobs, Tom Ford, Nicolas Ghesquière, Hunter, G-Star, Dita von Teese

15 Jan Burberry_romeobeckham

Some more great stories from around the web surrounding all things fashion and digital over the past week or so:

 

  • Watch Romeo Beckham run circles around his fellow Burberry models in SS13 campaign video (as above) [Telegraph Fashion]
  • How Marc Jacobs is amping up the luxury e-commerce experience [PSFK]
  • Tom Ford will even be inviting bloggers to his first ‘real’ runway show [Styleite]
  • Nicolas Ghesquière’s first-ever tweet: an analysis [The Cut]
  • Hunter takes control of British weather in global Facebook campaign [Campaign]
  • G-Star Raw launches animated video campaign [WWD]
  • Dita von Teese sews QR codes directly into her clothing [PSFK]
  • Op-ed: Fashion’s unsung internet forums [BoF]
  • Do people actually shop on phones? The answer is decidedly yes [NY Times]
  • Shoedazzle taps Rachel Zoe as new celebrity spokesperson [AllThingsD]

Love magazine’s saucy video advent calendar: back by popular demand

1 Dec cara_love_advent1

Love_advent_calendar_CARA_ABBEY

Love magazine has filmed another bevy of models each sending the camera a saucy Christmas wish in its second-annual digital advent calendar.

Launching today with a Calvin Klein-clad Cara Delevingne (as pictured) as its December 1 star, the concept follows on from last year’s viral success.

Over the next 24 days, the likes of Abbey Clancy (also pictured), Daisy Lowe, Dree Hemingway, Edie Campbell, Eliza Cummings, Jessica Hart, Jessica Stam, Karlie Kloss, Liberty Ross, Lily Donaldson, Pixie Geldof, and Tallulah Harlech, will all make an appearance, with a new film every day until Christmas. Kelly Brook will feature again too, as will her boyfriend Thom Evans.

Katie Grand, editor-in-chief of Love, says: “It’s been super fun working on the Love advent calendar again. We had such amazing figures last year with some girls getting up to a million hits for their festive frolicking. I mean, who doesn’t want to see Cara on roller skates?”

Behind the scenes are the same team as last year: photographers Daniel Jackson and Angelo Pennetta, and stylists Sally Lyndley and Victoria Young.

Cara_Love_Advent1

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