W magazine has turned to augmented reality for its latest issue, introducing an interactive virtual experience accessible from its physical pages.
A round-up of the latest stories to know about surrounding all things fashion and tech… Asos launches weekly podcast in customer engagement push [Retail Week] Burberry’s Snapchat and Periscope campaigns deliver a record 100m impressions [The Drum] Jet, the new […]
One of the great add-ons to Katy Perry’s performance during last night’s Super Bowl was the fact limited edition merchandise was instantly made shoppable to those viewing via Twitter, YouTube, Shazam and connected TV devices from Samsung, LG and Roku. […]
Imran Amed of The Business of Fashion always provides a great overview from an industry point of view on the catwalk season that was. Just a week post Paris, and his autumn/winter 2011/12 round-up is in. With the Galliano story […]