Brands partnering with influencers must respect their individual voices to guarantee the exchange of natural, relatable and engaging messages, says Georgina Rutherford of IMA.
Retailers are damaging relationships with millennials above any other generation by wrongly rejecting too many of their purchases, writes Andy Freedman of fraud prevention platform Riskified.
Retailers needn’t just jump on Pokémon Go as a sponsorship opportunity, but use it as a starting point to explore all the options around location-based marketing, writes xAd’s Theo Theodorou.
A round-up of everything you might have missed in fashion and technology news over the past week, from Yoox Net-a-Porter’s 2020 plans to the role of synthetic spider silk in our future wardrobes.
Our new series of events dedicated to learning and insights for the fashion industry will kickstart with an evening at Huckletree Shoreditch focused on the future of creative communications.
This eyebrow beauty product has grown 30-fold in just over a year by utilising a unique advertising model of targeted Facebook spend coupled with native advertising.
Andrew Robb, COO at online fashion marketplace Farfetch, took to the Millennial 20/20 Summit stage this week to talk about the role of the millennial audience on both workplace culture and social media trends.
By 2020 we’ll all be using augmented reality to try on items before we buy, digital currencies to make payments for them, and 3D printing to download them there and then, according to consumers in a new study by Infomentum.
A highlight keynote session at this year’s SXSW Interactive festival came from Under Armour CEO and founder, Kevin Plank, who talked about growing the business from a $4 billion one today, to $7.5 billion by 2018.
It is with great pleasure I introduce the all-new Fashion & Mash; a much more streamlined design, still focused on delivering you the best stories in this world of fashion and technology every day.
What’s the top wearable technology brand? No, it’s not one named after a fruit. It’s the (relatively) humble Fitbit (as pictured), which managed to keep its lead in the global wearables sector in Q3, despite both Apple and Xiaomi giving […]
Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us something we don’t know. But cynicism aside, it’s always interesting when someone pulls that kind […]
The intense focus on numbers at this time of year can be rather wearing, not to say confusing. Every day it seems we hear about percentage sales that have gone up or down and billions of dollars or pounds spent […]
In December 2013, Unilever launched a YouTube channel in the UK dedicated to hair. All Things Hair, as it’s called, generated over 17 million views and an average viewing time of one minute and 51 seconds, in its first six […]
How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie), to the creative (how to draw), from style (how to curl your hair with a […]
Big data might be one of those phrases we’re all now used to hearing, but finding examples of those truly using it effectively (and willing to talk about it) are few and far between. Enter then Unilever’s All Things Hair, […]
Interested in some key thoughts on where the fashion industry is at with social media, mobile and digital strategy? My knowledge has just been tested by Poq Studio, a company making apps and mobile sites for brands and retailers in […]