game Tag


Harrods moves from stilettos to sneakers in...

Sep 08, 2015No Comments792 Views

Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its


Michael Kors and Gigi Hadid battle it out i...

Jun 14, 2015No Comments621 Views

Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary


Björn Borg launches ‘love’-themed game...

Jan 20, 2015No Comments1559 Views

Swedish sports fashion brand Björn Borg it set to unveil its latest collection through a web-based game, and has released a trailer that parodies keynotes


Retail’s 10 most interactive holiday ...

Dec 12, 2014No Comments2223 Views

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on


Selfridges introduces Elfridges gaming app ...

Dec 10, 2014No Comments1245 Views

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including


Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1902 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming


Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments2520 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time


Farfetch celebrates Japan launch with inter...

Oct 21, 20141 Comment1840 Views

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it


Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments950 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk


Miss Vogue and Chanel Chance launch cute di...

Jun 05, 2014No Comments1564 Views

Miss Vogue has introduced an interactive feature sponsored by Chanel Chance designed to help “inspire personal style choices in moments of wardrobe fatigue”. The Miss


Digital snippets: 3D printing, Burberry, Ba...

Jun 25, 2013No Comments1741 Views

Time for yet another catch-up on recent stories from around the web surrounding all things fashion and digital: New stamping ground for Nike and adidas


Digital snippets: Louis Vuitton, Love magaz...

Jan 02, 2013No Comments380 Views

Happy new year one and all! To kickstart 2013, here are a handful of stories surrounding all things fashion and digital from over the holiday

Roger Vivier releases shopper-themed iPad g...

Nov 07, 2012No Comments173 Views

With the launch of Dressing-Room Panic, Roger Viver has become the latest brand to tackle the idea of gaming appropriate for fashion fans. Available for

Uniqlo UK pushes Heattech line with kinetic...

Oct 28, 20122 Comments1199 Views

Uniqlo is encouraging consumers to convert their “social energy” through kinetic floor surfaces and a pop-up game console in various locations across London. Designed to

Fashion Hazard offers industry’s firs...

Aug 17, 2012No Comments237 Views

Forget playing dress-up, forget virtual shopping malls, forget anything too girly or flirty, a new mobile game called Fashion Hazard has just hit the app

Hermès taps into heritage and craftsmanshi...

Jan 10, 2012No Comments230 Views

Hermès has launched a fun campaign through its Paris Mon Ami blog that engages with its fans while promoting the heritage of the company. The