Finnish design house Marimekko is running a hackathon inviting 50 young creators to challenge the conventions of the textile and clothing industry.
Work in (or with) the fashion industry and heading to Cannes Lions this year? Here’s a list of all the relevant sessions you should attend directly related to this vertical.
This year’s Cannes Lions International Festival of Creativity is set to marry heavyweight speakers and high profile awards with buckets or rosé once more… here are some tips and tricks to help you get through it.
While anything new in social media normally hits New York and London fashion weeks first, taking several seasons to finally get to Milan and Paris, Snapchat seems to be bucking that trend.
Condé Nast has flexed it celebrity muscle and pulled in influencers ranging from Kendall Jenner to Reese Witherspoon to contribute to a new social media campaign focused on creativity. Referred to as “creativity selfies”, the “Create. Connect. Condé Nast” campaign […]
Last year’s list of the 100 most innovative companies, according to Forbes, saw French luxury brand Hermès sitting at number 13. Though it dropped to 22 in 2015, it can still be credited as a leader in creating desire coupled […]
YouTube launched a creative facility in New York two months ago that is now opening its doors to those in the fashion industry with a dedicated bootcamp ahead of the A/W 15/16 catwalk shows this season. The YouTube Space New […]
This article first appeared on The Business of Fashion Rachel Arthur recaps the highlights of this year’s SXSW Interactive conference and identifies key takeaways for the fashion industry. AUSTIN, United States — The marketing and tech crowd hit Austin, Texas, once […]
Topshop came out guns blazing with the announcement of its partnership with Google for London Fashion Week last night. Showcased via a very cool trailer from the team at Google’s in-house creative labs (as below), the initiative includes everything from […]
Burberry is wishing its fans a”magical festive season” with the release of a short animated film set atop London’s snowy rooftops. “A festive night at Burberry 121 Regent Street”, as it’s called, sees a silhouetted couple travel by umbrella […]
Justin Cooke, CMO at Topshop, took to the stage at Decoded Fashion in London Thursday with one simple message: “You CAN do emotion in digital.” While he pulled on quotes, videos and nuggets of inspiration from the likes of […]
Oscar de la Renta is inviting consumers to become a part of his creative process by launching a virtual pinboard open for anyone to post their ideas to. In a new take on crowdsourcing, “The Board“, says the designer, is […]
Zara has launched a new project called People!, which encourages consumers to collaborate with the brand by sending in their own creative pictures for publication. At people.zara.com, users are asked upload images with looks featuring at least two items from […]