“Smoke and mirrors in marketing is over; it’s really over,” said actor Will Smith in a talk that focused on the role of authenticity by meeting people’s needs at this year’s Cannes Lions.
Understanding changing human behaviour is the surest way to create a trend in fashion today, but such attitudes need to be reflected in our communications and not just products, argues Frances Docx of 18 Feet & Rising.
Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel may have just won a battle for the Chanel Instagram account [The Fashion Law] Why […]
Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in the space too. Burger King, Coca-Cola and Ikea have all experimented with their own emojis […]
“We are entering into a period of significant opportunity driven by accelerated disruption coming from the continued pivot of customers into the digital space,” Art Peck, president of growth, innovation and digital at Gap Inc (which includes Gap, Banana Republic, […]
As a final post for 2012, here’s one last round-up of stories from around the web surrounding all things fashion and digital over the past week. We’ll be back in January, as previously mentioned with a very exciting update… Until […]