Tag Archives: 2012

Louis Vuitton video highlights 2012 digital activity

7 Jan LouisVuitton

Louis Vuitton has released a short video summarising its digital efforts during 2012.

In it is everything from its partnership with The Selby to 10 million fans on Facebook, highlights from its mobile initiatives, its campaign with Muhammad Ali as well as all-things polka dot with Yayoi Kusama. So too are there multiple backstage shots and product close-ups throughout, as well as Instagram pics and catwalk videos. It closes on frames from its L’Invitation au Voyage ad, shot over the Louvre in Paris.

Reads the write-up: “As an innovative and creative fashion brand at the forefront of digital, Louis Vuitton aims to produce qualitative and diversified content, highlighting the different aspects of the House, its values, heritage and the Art of Travel.”

[via BrandChannel]

2012: a designer meets digital year in review

20 Dec google-dvf-fr

google-dvf-fr

Well what a year it’s been…

From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use of animated GIFs in online communications, and Burberry as our ever-present tech powerhouse, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.

Thank you for reading and look out for a very exciting update from us early on in 2013!

Burberry holiday film gives Regent Street store an animated festive spin

13 Dec Burberry_festivenight

 

Burberry is wishing its fans a”magical festive season” with the release of a short animated film set atop London’s snowy rooftops.

“A festive night at Burberry 121 Regent Street”, as it’s called, sees a silhouetted couple travel by umbrella to the doorstep of the new flagship store where a party awaits.

Accompanied by the soundtrack “Goodbye England (Covered In Snow)” by Laura Marling, it sees them dancing on the second floor while a fox and an owl, both central to Burberry’s autumn/winter 2012/13 collection, dart across the screen. Even the Burberry festive van pulls up, before the couple depart, catching a giftbag floating down on a balloon as they do that opens up to a coat for the woman to wear home.

Housed on holiday.burberry.com, the film ends with the closing of the greetings card, social icons to encourage fans to share and the festive message that it’s celebrating the season by donating to the Burberry Foundation, which helps young people realise their full potential through the power of their creativity.

Digital snippets: Burberry, Uniqlo, Jaeger, Rebecca Minkoff, Reebok, Asos, Target

12 Dec burberry-fetes-digital-at-chicago-flagship-opening-8c8f41124d

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Burberry fetes digital at Chicago flagship opening (as pictured) [Mashable]
  • Uniqlo partners with GIF artists for holiday campaign [PSFK]
  • Jaeger’s new website let down by drab colour scheme [Econsultancy]
  • Rebecca Minkoff unveils new site [WWD]
  • Reebok edits and refines its social media footprint [AdAge]
  • Asos maintains heady rate of sales growth, Q1 up 30% to £165.8m [Reuters]
  • Target CMO: content and mobile matters more than campaigns [BrandChannel]
  • How eBay became a fast-fashion graveyard [The Cut]
  • Five years in and profitable, Gilt refocuses on new leadership, an IPO in 2013 and more [TechCrunch]

A pick of the best fashion films for holiday 2012

7 Dec

In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and luxury films:

1. Topshop: Winter Wonderland

 

2. Barneys: Electric Holiday

 

3. adidas: The Cautionary Tale of Ebenezer Snoop

 

4. Warehouse: Christmas SOS

 

5. Selfridges: Not Your Usual Christmas

 

6. Cartier: Winter Tale

 

7. Debenhams: Christmas Made Fabulous

 

8. Macy’s: Another Miracle on 34th Street

 

9. Gap: Love Comes in Every Shade

 

10. John Lewis: The Journey

 

Kate Bosworth sings in Topshop’s Christmas film, revealed as face behind #whosthatgirl teasers

4 Dec Topshop Kate Bosworth Winter Wonderland

Topshop Kate Bosworth Winter Wonderland

After an impressive teaser campaign that ran across social media channels for five days, Kate Bosworth has been revealed as the star of Topshop’s Christmas film (as below).

Stood atop a grand piano, the Hollywood actress sings a rendition of Winter Wonderland in the spot; a track that Topshop hopes has a chance of reaching number one. Accordingly, it is available to download on iTunes as well as through Shazam and Spotify.

The film was directed by Michael Polish and was inspired by the famous piano scene from 1989′s The Fabulous Baker Boys with Michelle Pfeiffer.

It sees Bosworth wearing a custom-made Topshop dress, designed by her in partnership with the retailer’s team. Both that and her shoes will be available to order on Topshop.com to tie in with its new store opening in LA in February 2013. The make-up worn in the film however is available to order immediately.

“This project brings together two important aspects of my life: cinema and fashion. I have always been a fan of the Topshop brand and it has been an honour to work with Sir Phillip and the team. I hope everyone enjoys watching it as much as we did making it,” said Bosworth.

She has also sent personalised digital messages introducing the film to numerous Topshop customers.

Check out a couple of videos from behind-the-scenes below too. And read more about the teaser campaign, #whosthatgirl, here: Topshop teases holiday film with social game of celebrity guess who

 

 

Kate Bosworth album image - Topshop

Digital snippets: adidas, Nars, Hermès, Cole Haan, Wall Street Journal, F-commerce

29 Nov adidas

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • adidas gives Facebook users personalised version of Ebenezer Snoop holiday campaign [PSFK]
  • Nars creates a digital journey into the world of Andy Warhol [L2 Think Tank]
  • Hermès launches on Tumblr and Pinterest [Hermès]
  • Tumblr unveils accessories spotlight section sponsored by Cole Haan [Mashable]
  • Wall Street Journal launches shoppable holiday gift guide [AdAge]
  • F-commerce ‘too soon’ for retailers, says Facebook’s retail director [Marketing Magazine]
  • The end of the smartphone era is coming thanks to computerised glasses [BusinessInsider]
  • EyeSee store mannequins gather intelligence on shoppers [Gizmag]
  • Ready to download your next pair of shoes? How 3D printing is turning bits into atoms [BusinessInsider]
  • Facebook aims for luxury brands with study into how the rich use social [Econsultancy]
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