Mike Mallazzo of Dynamic Yield, shares his views on the year ahead in e-commerce tech, from the need for vast amounts of data to gain ground in the machine learning era, to the idea of Patagonia as a target for Amazon.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight including the new sustainability report from the Ellen Macarthur Foundation.
FashMash, the community founded by Rachel Arthur and Rosanna Falconer to unite pioneering minds from the fashion, digital and technology space, celebrated the festive season with a party in partnership with Launchmetrics last night.
We’re entering a retail renaissance where value will come from personalised shopping experiences, innovative delivery services, and entertainment blended with commerce, says Lori Mitchell-Keller of SAP.
Deutsche Telekom has launched its second annual ideas competition inviting young talent to realise visionary concepts for high-tech apparel through to digital lifestyle products.
The best examples of customisation come from upstart brands with vast amounts of qualitative and quantitative data on their customers’ preferences, writes strategist Ana Andjelic.
Data has a bigger role to play than the industry is yet paying attention to, writes Glenn Ebert of SapientRazorfish, pushing for a customer-first mentality from retailers.
Advances in artificial intelligence are destined to make our lives and shopping experiences stronger than ever – good news for the consumer, and even better news for retailers, writes Uwe Hennig of Detego.
From changing colours to shifting shapes, here are a few examples of the concepts at the centre of the Pratt Institute Brooklyn Fashion + Design Accelerator’s TEK-TILES project.
We recently held a #FashMash breakfast event at Soho House in London featuring three venture capitalists talking to the fashion and technology start-up space.
Georg Jensen has released a series of short videos for Valentine’s Day, under the header #MarkedwithLove.
Artificial intelligence promises benefits for both retailers and their customers, from personalised discovery to the surfacing of entire catalogues, writes Andy Narayanan of Sentient Technologies.
Luxury brands need to prioritise how influencers contribute to the balance of honouring brand heritage and driving their bottom line, says Glenn Ebert, senior strategist at SapientNitro.
Today’s luxury consumers come in many different shapes and forms, making a one-size-fits-all mode of marketing no longer good enough, says Mike Cullis of Soul.
Brands partnering with influencers must respect their individual voices to guarantee the exchange of natural, relatable and engaging messages, says Georgina Rutherford of IMA.
The next generation of designers will be the ones who bring wearable technology to the fore, writes Tito Chowdhury of FashioNXT, but we have work to do to help get them there.
Brands should take note of how the beauty industry uses the power of digital and all its tools to enhance the customer experience, says Bia Bezamat of GDR Creative Intelligence.
Join our first masterclass focused on the mixed reality continuum – exploring the opportunities, challenges and future of augmented reality through to virtual reality for the fashion and beauty industries.
Retailers are damaging relationships with millennials above any other generation by wrongly rejecting too many of their purchases, writes Andy Freedman of fraud prevention platform Riskified.
Retailers needn’t just jump on Pokémon Go as a sponsorship opportunity, but use it as a starting point to explore all the options around location-based marketing, writes xAd’s Theo Theodorou.
In an ongoing bid to unite the best of the fashion, digital communications and technology worlds, #FashMash held its third annual summer party with Google in London last night.
Our new #FashMash Live event series will kickstart this Thursday with an evening at Huckletree Shoreditch focused on the future of creative communications for the fashion industry.
Our new series of events dedicated to learning and insights for the fashion industry will kickstart with an evening at Huckletree Shoreditch focused on the future of creative communications.
Understanding changing human behaviour is the surest way to create a trend in fashion today, but such attitudes need to be reflected in our communications and not just products, argues Frances Docx of 18 Feet & Rising.
There’s an air of creative conservatism in today’s fashion campaigns, says Neil Simpson of The Corner. Using Jigsaw as a point of reference, he proves exactly why brands need to stand for something in order to stand out.
British Vogue has secured two Webby awards for its video series showcasing inside the fashion industry, as hosted by model and TV star Alexa Chung.
With the smartphone as the remote control to life, retailers need to focus more on personalised, relevant and useful connections, says Eileen Naughton, managing director of Google UK and Ireland.
Readers have access to 50% off the ticket price for the inaugural FashTech Summit in London; a destination for dialogue that will accelerate innovation at the intersection of fashion and technology.
#FashMash, the global community dedicated to uniting pioneering minds from the worlds of fashion and technology, is continuing on its growth path by launching its third official event series in Dublin.
As a bit of a SXSW Interactive veteran, Olly Rzysko of Primark, felt a responsibility to share information with festival newbies on how to make the most of the week. Cue Kanye West…