Baz Luhrmann has created a short film for the launch of the Erdem x H&M collection, called “The Secret Life of Flowers”.
The visionary filmmaker, known for films including Moulin Rouge and The Great Gatsby, as well as big budget ads for Chanel No.5, brings his usual cinematic and passionate style to the four-minute spot.
Set on a country estate that is always in spring bloom – as inspired by the Erdem brand – it tells the tale of a love triangle between upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin, and Ruby Dagnall.
The idea was to present it as a “poetic trailer of a movie that will never be made”, said Luhrmann. “I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times – it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring.”
At the LA launch, he added: “We had to come up with a narrative, a story, that had to grow from the clothes. Erdem had already made the clothes. They were the script,” he said. “That was the challenge. We’d never done anything like that before. So together we collaborated and made this world and this little story.”
Further featured stars including actress Dame Harriet Walter, who plays a matriarchal, Miss Havisham-like role, and models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward.
The film also debuts an exclusive new track by Years & Years, called Hypnotised. It will launch worldwide across social media, TV, YouTube and cinema. The Erdem x H&M collection will be available in selected H&M stores, as well as on HM.com, from November 2. There is also a making-of film below.