France’s first online fashion brand, Sézane, has launched a capsule collection with choreographer Benjamin Millipied’s dance company, LA Dance Project.
The 10-piece line was revealed today along with a short film designed to showcase how the collaboration provides “une envie folle de danser”, or a crazy desire to dance.
It sees a ballerina arriving to a desolate part of town with her retro portable stereo in hand, before performing to its music in pieces from the line.
“I love all types of art, but especially classical dance,” Sézane founder Morgane Sézalory told the Business of Fashion. “What I love about Benjamin Millepied’s LA Dance Project is its alternative form of classical dance. For the collection, he had very clear ideas of what he wanted; comfortable pieces, and a lot of contrast.”
On the website, the brand elaborates: “With designers, musicians and directors, Benjamin Millepied and his ten dancers produce ballet like no other, steeped in tradition yet infused with the contemporary. The one principle at the heart of his work? ‘There is still so much to create!'”
The capsule includes a wrap knit sweater, denim jacket, ballet shoes, bag and more. It launches ahead of the brand’s store opening in New York in early September, its second appartrement-style flagship following Paris.