Vince Camuto is the latest fashion brand to release a range of stickers for the iPhone, with emoticons of everything from shoes to handbags available.
The aim, according to the accessories business, is to “enliven conversations and encourage sharing” between its customers, who it refers to as constantly online and on the move with their mobile devices, as well as showing preference for image-based text messaging. It also nods to the fact the majority of its e-commerce traffic now arrives via mobile.
“Customers enjoy the playful, spontaneous way visual content lets them share personal style,” the brand’s press release reads. The stickers accordingly come with captions attached including “outfit of the day”, “epic” and “nailed it!”
There are 50 stickers in total spanning shoes, handbags, clothing and fragrances for men and women. Seasonal upgrades are also expected.
Vince Camuto is following in the footsteps of multiple other fashion brands that have released their own stickers, including the likes of JW Anderson, Coach and Primark.