Actress Zosia Mamet returns to Kate Spade New York’s #MissAdventure campaign series, this time accompanied by her friend Miss Piggy for the holiday season.
The duo appears in an elevator together at the Empire State Building on their way to a festive party. In dreaded holiday style, a faux pas lies in the fact they’re wearing the same outfit. Cue a flurry of bickering and amusing comebacks to one another around who wears what better. There’s even a cameo appearance from Lendra Medine of Man Repeller.
“Our story for holiday is about the tools that we create to give our customers a unique and personalised experience,” Kristen Naiman, Kate Spade New York’s SVP of brand creative, told AdWeek. “When we started thinking about personalisation and the place that #MissAdventure occupies, we were really thinking, ‘What does it mean to have a unique sense of style and how do you express yourself through that?’ We turned that on its head and created a would-be debacle out of an effort to have your own personal style.”
The ad ends on the two long-time friends making up over their fashion choices and heading out to enjoy the occasion. “I love you but you make me bananas,” Mamet says.
Shorter versions of the spot are running as paid digital placements, while Miss Piggy also appears in a print and social campaign alongside Jourdan Dunn. Her character is otherwise part of an accessory line for the brand featuring wallets, phone cases and jewellery.
Speaking to WWD on the launch, Miss Piggy said: “Moi was already a big fan of Kate Spade New York’s Miss Adventure’s series. I mean you see all these fabulous and incredibly strong and wonderful women like Anna Kendrick and Zosia Mamet having fun. So, I thought: I’m fabulous, incredibly strong and wonderful, I need to be part of this. When I discovered they wanted to create product inspired by moi: Well, it was a done deal.”
You can also check out more about it as well as the rest of this year’s seasonal films, here.