Physical Pinterest board pops up at Westfield UTC mall

26 Nov

How’s this for a nice example of digital meets physical… Pinterest has set up a life-size pop-up board in San Diego to help celebrate the renovated Westfield UTC mall.

The outdoor concept sees a billboard-like frame housing both images and actual products as though they’re pins. Various brands and retailers from the mall are represented, with the same shown online on the WestfieldUTC Escape Everyday Pinterest page.

Fans are then invited to create their own board for a chance to win all the items (as shown with the rules below). Included is a pair of Oakley sunglasses, a $500 Splendid shopping spree, a $500 J.Crew gift card with a personal shopper, an ArcLight private screening for 20 people with refreshments, a Seasons 52 Chef’s Table for eight with wine pairings and more.

[LaJollaMom]

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3 Responses to “Physical Pinterest board pops up at Westfield UTC mall”

Trackbacks/Pingbacks

  1. We Are Social’s Tuesday Tune-up #66 | we are social australia - December 4, 2012

    [...] get in the Pinterest spirit for the holidays A real-world Pinterest board has been spotted at a Westfield mall in California that promotes products from the mall’s shops, as well as an actual Pinterest [...]

  2. We Are Social Asia Tuesday TuneUp #57 | We Are Social Singapore - December 4, 2012

    [...] get in the Pinterest spirit for the holidays A real-world Pinterest board has been spotted at a Westfield mall in California that promotes products from the mall’s shops, as well as an actual Pinterest [...]

  3. 2012: a designer meets digital year in review « fashion and mash - December 20, 2012

    [...] Physical Pinterest board pops up at Westfield UTC mall [...]

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