Digital snippets: DKNY, Calvin Klein, Aldo, Osoyou, Luisa via Roma Firenze4ever

Some more great stories from around the web surrounding all things fashion and digital:

  • Ashley Greene for DKNY spring/summer 2012 campaign: video (as above) [DKNY PR Girl]
  • Calvin Klein Underwear partners with stylist Annabel Tollman for video series [WWD]
  • A new breed of macho fashion bloggers writing for a post-metrosexual world [NYTimes]
  • Aldo launches contest to identify and reward “the next stars of Tumblr” [Mashable]
  • Street Style: Luisa Via Roma Firenze4Ever 4th edition [MyDaily]
  • 75% of women think about resale value when shopping [MediaPost]
  • Five trends that will shape the online fashion world in 2012 [Huffington Post]

Rachel Arthur is a business journalist specialising in fashion and technology. Alongside her work as the founder and editor of Fashion & Mash, she regularly contributes to titles including Forbes, Wired, The Daily Telegraph, The Business of Fashion, Fashionista, Mashable, Dazed and more. She is a regular speaker at conferences around the world, as well as an advisor on digital strategy and innovation to leading retail and luxury brands, and a mentor to start-ups on the likes of John Lewis’ JLAB accelerator programme. She was previously based in New York as a senior editor for leading online fashion trade publication and trend forecaster WGSN, where she managed global coverage of the industry from a communications, branding and technology standpoint.