Digital snippets: DKNY, Calvin Klein, Aldo, Osoyou, Luisa via Roma Firenze4ever

Some more great stories from around the web surrounding all things fashion and digital:


  • Ashley Greene for DKNY spring/summer 2012 campaign: video (as above) [DKNY PR Girl]
  • Calvin Klein Underwear partners with stylist Annabel Tollman for video series [WWD]
  • A new breed of macho fashion bloggers writing for a post-metrosexual world [NYTimes]
  • Aldo launches contest to identify and reward “the next stars of Tumblr” [Mashable]
  • Street Style: Luisa Via Roma Firenze4Ever 4th edition [MyDaily]
  • 75% of women think about resale value when shopping [MediaPost]
  • Five trends that will shape the online fashion world in 2012 [Huffington Post]

Rachel Arthur is the founder and editor of Fashion & Mash. By day, she’s the global senior editor of digital media and marketing at leading online fashion trade publication and trend forecaster WGSN, where she oversees coverage of the industry from a communications, branding and technology standpoint. She is a regular speaker on conference panels, an advisor on digital strategy to leading retail brands, and host for a monthly Google Hangout series with industry leaders. Her work can also be seen in Forbes, The Telegraph, Mashable, Dazed and The Business of Fashion. She is based between New York and London.

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