Digital snippets: DKNY, Calvin Klein, Aldo, Osoyou, Luisa via Roma Firenze4ever

Some more great stories from around the web surrounding all things fashion and digital:


  • Ashley Greene for DKNY spring/summer 2012 campaign: video (as above) [DKNY PR Girl]
  • Calvin Klein Underwear partners with stylist Annabel Tollman for video series [WWD]
  • A new breed of macho fashion bloggers writing for a post-metrosexual world [NYTimes]
  • Aldo launches contest to identify and reward “the next stars of Tumblr” [Mashable]
  • Street Style: Luisa Via Roma Firenze4Ever 4th edition [MyDaily]
  • 75% of women think about resale value when shopping [MediaPost]
  • Five trends that will shape the online fashion world in 2012 [Huffington Post]

Rachel is an award-winning business journalist specialising in fashion and technology. Alongside her work setting up and running Fashion & Mash, she regularly contributes to titles including Forbes, The International New York Times, The Daily Telegraph, Wired, The Business of Fashion, Fashionista, Mashable and more. She also acts as a consultant on digital strategy and innovation to leading retail and luxury brands, and a mentor to start-ups on the likes of John Lewis’ JLAB accelerator programme. She regularly speaks on such subjects at conferences around the world, including SXSW, CES, Web Summit and the Cannes Lions International Festival of Creativity. Rachel was awarded trade/B2B fashion journalist of the year by Fashion Monitor in 2015. She oversees the global #FashMash events including networking drinks, dinners and workshops. Rachel was previously based in New York as a senior editor for leading online fashion trade publication and trend forecaster WGSN, where she managed global coverage of the industry from a communications, branding and technology standpoint.

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