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Sofia Coppola directs Gap’s holiday ads

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of four short spots

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Halloween costumes get virtual try-on treatment from Metail

Virtual fitting room start-up Metail is running an online campaign this week that invites shoppers to see what they’d look like in a series of different Halloween costumes.

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#FashMash heads to the Web Summit in Dublin, Moët & Chandon partners

Running alongside our Fashionandmash.com site, is an exclusive global network uniting pioneering minds from the fashion and tech space. Known simply by the hashtag #FashMash, the group meets quarterly in various

ApplePay

Digital snippets: Apple Pay, Macy’s, Rakuten, John Lewis, Old Navy, social media ads

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point? [Quartz] Macy’s links

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How Hermès is winning with creative online content

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by measuring which companies

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Wang teases H&M collaboration with badass video campaign

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film dedicated to the

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Lacoste partners with social media star Zach King for series of video illusions

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has become known for

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Farfetch celebrates Japan launch with interactive video campaign

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it is now shipping

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Will.i.am enlists Zaha Hadid in design collaboration for new wrist wearable

Fashion and technology – two unlikely bedfellows that have been gaining increasing column inches of late thanks to the rise of branded wearables. So far, however, the results have been

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Chanel nails storytelling with epic Baz Luhrmann and Gisele No.5 fragrance campaign

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples of the fashion

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Brain scan knitwear designer launches campaign starring women of tech, media, medicine and more

Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring leading women from

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-time Twitter trends concept

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art of Outdoor digital

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Kate Spade pushes interaction once more by converting store’s construction façade

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather than simply using

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Digital snippets: Amazon, Burberry, Apple Watch, Bloomingdale’s, L’Oréal, Selfridges

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ] Burberry remains digital

Hunter_anchor

Mat Maitland brings surrealist style to Hunter campaign film

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including Charlotte Wiggins and

holidayretail

The digital trends expected to drive shopping this Holiday season

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season. Annual predictions from

clinique

Data helped Clinique win with ‘spotted eggs’ campaign

This is an incredibly simple but effective demonstration of data being used to inform a media and marketing buy. Clinique ran a campaign a few years ago for

shoporg

Are we over the next big thing? Omnichannel’s reality bites at Shop.org Summit

This post first appeared on WGSN.com/blogs The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Shop.org Summit. Once a must-attend

fableists

Kidswear label The Fableists unveils short animated film

Sustainable kidswear brand The Fableists has released a short animated film narrated by British comedian Jennifer Saunders. The Epic Thread, as it’s called, tells the tale of a

Jlab_Localz

John Lewis announces beacon technology start-up Localz as £100k JLAB incubator winner

This post first appeared on WGSN.com/blogs Beacon technology got another nod of approval from the retail sector today as start-up Localz was announced as the winner of John

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Popular posts

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

metail_halloween_anchor

Halloween costumes get virtual try-on treatment from Metail

Virtual fitting room start-up Metail is running an online campaign this week that invites shoppers to see what they’d look like in a series of

Fashmash_dublin_logosNEW

#FashMash heads to the Web Summit in Dublin, Moët & Chandon partners

Running alongside our Fashionandmash.com site, is an exclusive global network uniting pioneering minds from the fashion and tech space. Known simply by the hashtag #FashMash, the group meets

ApplePay

Digital snippets: Apple Pay, Macy’s, Rakuten, John Lewis, Old Navy, social media ads

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

Hermes_anchor

How Hermès is winning with creative online content

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by