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Our pick of the top 10 campaign films this holiday season

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone in the best

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Burberry team offering personalised gift suggestions via Twitter using #BurberryGifts

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on what to buy

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American Eagle introduces London stores with Daisy Lowe launch film

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker, the 60-second clip

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YSL Beauté launches Google Glass tutorials in Selfridges, WiFi issues impact experience

Yves Saint Laurent Beauté launched Google Glass make-up tutorials in its consignment at Selfridges department store in London last week. First offered at Bloomingdales in New York in

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Gucci falls into the festive season with short gifting film

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in the midst of

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Retail’s 10 most interactive holiday campaigns

This story first appeared on Campaign US  The holiday season is to the retail world what the Super Bowl is to big-name brands. Stores on both sides of

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Selfridges introduces Elfridges gaming app for Holiday 2014

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including some kind of

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Bloomingdale’s goes all out interactive with 2014 holiday windows

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming is the focus

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Ted Baker runs Instagram treasure hunt with #TedsElfie Christmas campaign

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time they were all

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Comedy sketches from SRSLY duo anchor LOFT holiday campaign

LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season. The “Put the Happy

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J.Crew proves it’s ‘all ears’ with cute Claymation elephant video series

J.Crew has won over our hearts with this cute video series for the holiday season featuring “The (Helpful) Elephant in the Room”. Four claymation clips (so far) feature

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Harvey Nichols #CouldIBeAnyClearer Christmas campaign lobbies for better presents

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday period combining both

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Abercrombie’s ‘Let’s Get Social’ – a classic example of an in-store sharing #fail

Let’s talk about photos in stores. This past weekend, millions of shoppers (albeit fewer than in 2013) descended on their favourite shops to pick up deals tied to

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Digital snippets: Black Friday, high tech holiday, Michael Kors, Burberry, Gap, Chanel, Asos

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers engaged for a

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Lyst data shows Mansur Gavriel bucket bags, classic Burberry trenches to trend in Black Friday fashion sales

Fashion marketplace Lyst is predicting what will be a top seller during the sales period this Thanksgiving weekend off the back of consumer behaviour witnessed on its platform.

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Charlotte Olympia opts for gamification in #spintowin Christmas campaign

Footwear designer Charlotta Olympia is introducing a festive slot machine on its website during the first 12 days of December in a bid to drive new traffic to

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Tommy Hilfiger’s solar-powered jacket – wearable tech in review

While other brands in the fashion and retail space are aligning themselves with devices that measure physical activity or provide communication from your wrist, Tommy Hilfiger’s first foray into the

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eBay UK expects big sales next weekend

ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course between Black Friday

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Quirky #Hermesshake video places product front and centre

“Shake it baby!” reads the tagline for the latest video from Hermès, which cleverly showcases product through the guise of a playful and engaging piece of content. The

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Where image recognition technology is headed for retailers: Cortexica interview

Visual search is one of those technologies we know is set to impact the future of shopping significantly, we’re just not quite there yet. The ability for consumers

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Popular posts

katespade_waitinggame

Our pick of the top 10 campaign films this holiday season

From the magic of Christmas to the drama of gift giving, all with a little whimsical fun and frolics thrown in, there’s something for everyone

burberry_anchor

Burberry team offering personalised gift suggestions via Twitter using #BurberryGifts

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on

AmericanEagleUK_daisylowe

American Eagle introduces London stores with Daisy Lowe launch film

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,

ysl_anchor

YSL Beauté launches Google Glass tutorials in Selfridges, WiFi issues impact experience

Yves Saint Laurent Beauté launched Google Glass make-up tutorials in its consignment at Selfridges department store in London last week. First offered at Bloomingdales in

Gucci

Gucci falls into the festive season with short gifting film

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in