TOMMY_anchor

Tommy Hilfiger’s solar-powered jacket – wearable tech in review

While other brands in the fashion and retail space are aligning themselves with devices that measure physical activity or provide communication from your wrist, Tommy Hilfiger’s first foray into the

ebay-christmas

eBay UK expects big sales next weekend

ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course between Black Friday

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Quirky #Hermesshake video places product front and centre

“Shake it baby!” reads the tagline for the latest video from Hermès, which cleverly showcases product through the guise of a playful and engaging piece of content. The

cortexica_anchor

Where image recognition technology is headed for retailers: Cortexica interview

Visual search is one of those technologies we know is set to impact the future of shopping significantly, we’re just not quite there yet. The ability for consumers

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Nicholas Kirkwood on his social media arrival: exclusive interview

British footwear designer Nicholas Kirkwood has recently launched his social media presence, kickstarting with a focus on Instagram and YouTube, and anchoring it with a short film called

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#fashmash Dublin pushes for greater collaboration between fashion and tech crowd

“The future of the fashion industry is about the power of connections, communities and collaboration,” Michelle Sadlier, head of innovation and social media at Hunter, said at this

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Asos social media expert releases #TwitterLOLs book

Sedge Beswick, global social media manager at Asos, has released a guide to nailing your approach to social with a book called 140 Ultimate Twitter LOLs. Aimed at

glass_anchor

Exclusive interview: Cooper Gill, space and experience designer, Google Glass

Google Glass opened its first physical location in London this summer, an industrial loft space in the newly renovated Granary Building near Kings Cross. Hot on the heels

topshop_cara

Topshop, Kohl’s, Mulberry latest with holiday campaign releases

The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that Christmas so provides.

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Marks & Spencer leads with social media in #followthefairies Christmas campaign

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For Marks & Spencer

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John Lewis introduces #MontyThePenguin in 2014 Christmas campaign

Last year it was a bear and a hare, the year before a snowman, but for 2014 it’s a penguin. John Lewis has introduced its new Christmas campaign

twitterbird_anchor

Twitter encourages retail advertisers ahead of holiday season

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The social media channel

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Smart earrings, unloseable sunglasses and safety jewellery – 3 wearables to know now

There are two pretty simple rules for wearable tech to be successful in my mind, 1) does it look good, and 2) does it do something the intended

Burberry_anchor

Romeo Beckham plays cupid in Burberry’s musical-inspired festive film

“Lights, camera, trench coats!” reads the front page of the Burberry Times in an appropriate headline for a quirky on stage prop in the brand’s very own piece

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of four short spots

metail_halloween_anchor

Halloween costumes get virtual try-on treatment from Metail

Virtual fitting room start-up Metail is running an online campaign this week that invites shoppers to see what they’d look like in a series of different Halloween costumes.

Fashmash_dublin_logosNEW

#FashMash heads to the Web Summit in Dublin, Moët & Chandon partners

Running alongside our Fashionandmash.com site, is an exclusive global network uniting pioneering minds from the fashion and tech space. Known simply by the hashtag #FashMash, the group meets quarterly in various

ApplePay

Digital snippets: Apple Pay, Macy’s, Rakuten, John Lewis, Old Navy, social media ads

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point? [Quartz] Macy’s links

Hermes_anchor

How Hermès is winning with creative online content

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by measuring which companies

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Wang teases H&M collaboration with badass video campaign

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film dedicated to the

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Popular posts

TOMMY_anchor

Tommy Hilfiger’s solar-powered jacket – wearable tech in review

While other brands in the fashion and retail space are aligning themselves with devices that measure physical activity or provide communication from your wrist, Tommy Hilfiger’s first

ebay-christmas

eBay UK expects big sales next weekend

ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course

hermesshake_anchor

Quirky #Hermesshake video places product front and centre

“Shake it baby!” reads the tagline for the latest video from Hermès, which cleverly showcases product through the guise of a playful and engaging piece

cortexica_anchor

Where image recognition technology is headed for retailers: Cortexica interview

Visual search is one of those technologies we know is set to impact the future of shopping significantly, we’re just not quite there yet. The

kirkwood_anchor

Nicholas Kirkwood on his social media arrival: exclusive interview

British footwear designer Nicholas Kirkwood has recently launched his social media presence, kickstarting with a focus on Instagram and YouTube, and anchoring it with a