Harper’s Bazaar launches Emojis 2.0 app, nods to key brands and fashion personalities

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time for the fashion


Net-a-Porter showcases real-time shopper trends in digital out-of-home campaign

Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen in Canary Wharf,


Clarins leverages make-up tutorial trend in interactive paid digital campaign

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have hit the mainstream


Lyst’s ‘big data’ visualised in projection mapping from Holition

With an inventory of over one million items from more than 9,000 global fashion designers and retail stores, not to mention a solid group of actively purchasing consumers (a record


Temperley London, Net-a-Porter and Cinematique team up on shoppable film experience

Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with Net-a-Porter. The UK-based


Marc Jacobs launches digital-themed fragrance pop-ups in London

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an online competition and


adidas partners with MMA on Mobile Marketing Playbook

adidas is aiming to drive the development of the mobile marketing industry with the introduction of a new resource created in partnership with the Mobile Marketing Association (MMA).


Twitter hints at e-commerce integration on its way

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment & shipping’. Currently dormant


Levi’s celebrates stories of a “billion jeans” on new #liveinlevis digital platform

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global campaign. Created in


Hukkster and Svpply shuttering doors

It’s an interesting time in the social shopping space – brands are busy trying to figure out how to monetise off the back of the engagement they see on the


Digital snippets: Amazon 3D printing, Zappos digital assistant, Target In a Snap app, and more

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry [Fortune] Zappos tests


Lacoste launches virtual try-on app for new LCST line

Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of LCST trainers. The


Video: Net-a-Porter gives outgoing CEO send-off to remember

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel drum players, Mariachi


New #ilovetopshop campaign launches with Cara Delevingne

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six million followers on


Brands be warned: #selfie fatigue

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric. Safe to say,


Search marketing tops customer acquisition tactics for retailers – study 

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by Shop.org and Forrester Research


Victoria’s Secret among first to use new interactive Google Hangout feature, make broadcast shoppable

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last year. Now, it’s


Fashion takeaways from Ben Horowitz book, The Hard Thing About Hard Things

The inaugural #fashmash book club was held in London earlier this month, with a group of digital individuals from the fashion industry meeting at the all-new Library private


Digital snippets: Barbour, Tory Burch, Birchbox, Levi’s, Kate Bosworth, Agent Provocateur

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as pictured) [Marketing Magazine]


Calvin Klein expands #mycalvins campaign to incorporate denim

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or Vine, has been

Follow us

Where designer meets digital... daily news updates from industry insiders at the crossroads of fashion and technology

Popular posts


Swarovski invites users to interact with augmented reality Facebook app

  Swarovski has launched a Facebook application that employs augmented reality to film users wearing its sunglasses line. The Be Amazing campaign invites fans to


Luxury brands must shift from interruption to relevance, says Google

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of


Fashion & Mash celebrates relaunch at all-new Google Glass Basecamp

If you hadn’t yet noticed, Fashion & Mash relaunched this past week to a new responsive design, in a bid to truly surface the great


Cannes Lions 2014 round-up: fashion and beauty winners

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),


CK One focuses on Snapchat and Tumblr with racy #ckmeforme anniversary campaign

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming