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#fashmash hits Matthew Williamson store in London

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening saw representatives from

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Calzedonia opts for #TweetCam and Periscope to push swimwear show

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter to allow fans

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Triumph pushes bra-fitting services in animated musical film

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical spot celebrates the

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Peak Performance runs GPS-based virtual outdoor campaign

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day while out in

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Digital snippets: wearables, Net-a-Porter and Yoox, Facebook messenger, live-streaming apps

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch] Net-a-Porter, Yoox merger

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Clarks to use Whatsapp to tell pop culture history of Desert Boot

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use the platform to

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John Lewis returns with JLAB start-up contest

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to the likes of

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Fashion and tech to be celebrated in new Fashion Futures Awards

The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries through tech-based ideas,

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Do us a favour: fashion’s presence at #SXSW Interactive isn’t about style

Celebrating the fact that SXSW goers were better dressed, and celebrity speakers like Karlie Kloss, Joe Zee and Nicola Formichetti were present at the Interactive portion of the

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Top tips for retail start-ups from VCs at #SXSW

In two years’ time, retail innovation will be led by start-ups more than by corporations, a panel comprised of venture capital firms stated on the closing day of

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#SXSW musings: is Tinder the next marketing opportunity?

You might remember Gap launched a micro-series on Instagram for the spring season. Tied to that for Valentine’s Day was a campaign on dating app Tinder that invited

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Six learnings from Rent the Runway’s Jennifer Hyman at SXSW

Jennifer Hyman is one of just a handful of female founders that has received over $50m in funding for her business, Rent the Runway. She took to the

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No surprise: wearables are trending at #SXSW

It’s impossible to miss the theme of wearables at SXSW in Austin this week, if only for the fact the Adobe-sponsored tote bags given to every delegate on

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Digital snippets: Zoolander, Apple Watch, Farfetch, GoPro, Old Navy, Bloomingdale’s

A round-up of the latest stories to know about surrounding all things fashion and tech… Zoolander stars crash Valentino runway during Paris Fashion Week to announce sequel, web

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SXSW: our tips, tricks and must-attend sessions for 2015

This post first appeared on WGSN.com/blogs SXSW Interactive has steadily become a must-attend for fashion industry folk playing in the digital and technology space. But with over 30,000

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Four reasons to care about the #AppleWatch

This post first appeared on WGSN.com/blogs The web was abuzz with coverage of CEO Tim Cook’s keynote revealing further information about the Apple Watch from San Francisco today.

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Westfield explores the future of fashion with pop-up virtual reality experience

Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign called Future Fashion.

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Rag & Bone film is a contemporary study of movement

Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as a “study of

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Digital snippets: Apple, Michael Kors, Chiara Ferragni, Crocs, Snapchat, Neiman Marcus, Gap

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge] Michael Kors is

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Burberry won in the Twitter stakes this #LFW

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than doubled the 8,000

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fashmash_anchor2

#fashmash hits Matthew Williamson store in London

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening

CLZCalzedonia_anchor

Calzedonia opts for #TweetCam and Periscope to push swimwear show

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter

triumph_anchor

Triumph pushes bra-fitting services in animated musical film

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual outdoor campaign

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day

wristwatches_anchor

Digital snippets: wearables, Net-a-Porter and Yoox, Facebook messenger, live-streaming apps

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch]