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Search marketing tops customer acquisition tactics for retailers – study 

Paid search is still considered to be the most effective customer acquisition tactic, according to the 2014 State of Retailing Online study, released by Shop.org and Forrester Research

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Victoria’s Secret among first to use new interactive Google Hangout feature, make broadcast shoppable

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last year. Now, it’s

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Fashion takeaways from Ben Horowitz book, The Hard Thing About Hard Things

The inaugural #fashmash book club was held in London earlier this month, with a group of digital individuals from the fashion industry meeting at the all-new Library private

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Digital snippets: Barbour, Tory Burch, Birchbox, Levi’s, Kate Bosworth, Agent Provocateur

A round-up of the latest stories to know about surrounding all things fashion and tech: Barbour creates real-time illustrations of consumers’ stories for summer campaign (as pictured) [Marketing Magazine]

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Calvin Klein expands #mycalvins campaign to incorporate denim

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or Vine, has been

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Zara adding RFID tags to all garments to enable faster stock control

Fast fashion retailer Zara is set to make its supply chain even speedier thanks to the addition of a new inventory tracking system. The Inditex-owned store is putting

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First look: seven of the best autumn/winter 2014/15 fashion films so far

The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them all, a series

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Unilever’s ‘All Things Hair’ provides stellar example of big data in action

Big data might be one of those phrases we’re all now used to hearing, but finding examples of those truly using it effectively (and willing to talk about

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Digital snippets: Burberry, Levi’s, Nordstrom, adidas, Gap, Apple, CFDA, Bonobos

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more targeted marketing’ [Marketing]

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Luxury brands must shift from interruption to relevance, says Google

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of fashion at Google

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Accelerating change at retail – a chat on innovation with WGSN, John Lewis and Zappos Labs

By day, I’m a global senior editor at WGSN, where we’ve been running an ongoing series of Google+ Hangouts (#wgsnhangout), chatting to experts from across the industry each

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Marc by Marc Jacobs reveals faces of Instagram-based #CastMeMarc campaign

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set to debut in

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How luxury brands are showing their love for the 2014 FIFA World Cup

Speak to a Brazilian right now, and most will tell you there’s little else going on in their country other than the FIFA World Cup currently. “At the

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Fashion & Mash celebrates relaunch at all-new Google Glass Basecamp

If you hadn’t yet noticed, Fashion & Mash relaunched this past week to a new responsive design, in a bid to truly surface the great content we do

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CK One focuses on Snapchat and Tumblr with racy #ckmeforme anniversary campaign

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming to “capture the

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Butterflies converge in new Valentino film

Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for Brw, the 45-second

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Cannes Lions 2014 round-up: fashion and beauty winners

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will), was arguably a

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A whistle-stop tour through the future shopping experience

This article first appeared on Dazed  Have you ever had one of those moments where the person walking down the street just a few steps ahead of you,

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Recommended listening: Refashion podcast

A new fashion and tech podcast has launched that’s worth checking out. Refashion kickstarted in April 2014 and has already featured interviews with the likes of Will Young,

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Menswear label Ada + Nik uses Vyclone app for collaborative runway video during #LCM

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but still a proposition

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Trending stories

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Luxury brands must shift from interruption to relevance, says Google

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of

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Swarovski invites users to interact with augmented reality Facebook app

  Swarovski has launched a Facebook application that employs augmented reality to film users wearing its sunglasses line. The Be Amazing campaign invites fans to

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Fashion & Mash celebrates relaunch at all-new Google Glass Basecamp

If you hadn’t yet noticed, Fashion & Mash relaunched this past week to a new responsive design, in a bid to truly surface the great

Cannes_block

Cannes Lions 2014 round-up: fashion and beauty winners

The biggest winner of the week at the 61st annual Cannes Lions International Festival of Creativity (the ad industry’s version of the Oscars if you will),

ckmeforme

CK One focuses on Snapchat and Tumblr with racy #ckmeforme anniversary campaign

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming