VOGUE EMPOWER - MY CHOICE

Vogue India empowerment video clocks record 9m views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10 million times since

How-To-Video

Brands need to take greater advantage of the desire for how-to content says Google

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie), to the creative

netsetcollage

Digital snippets: Farfetch acquires Browns, Net-a-Porter launches social network, Warby Parker raises $100m

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy [BoF] Fashion retailer

Stolnikmagazine_march2014_hr

Are fashion brands prepped to forego quality in order to fulfill the wants of Snapchat?

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic win, what’s beginning

applewatch_anchor

Are we really going to shop from the Apple Watch? What retail apps are trying to achieve

When Apple makes a major announcement like a move into the wearables category, it’s guaranteed a long line of other businesses will jump on board any which way

Amazone Drone Delivery

Drone delivery is upticking for retailers, but Uber also has big plans for shoppers

Drones are back on the retail radar again, this time in Australia where e-commerce site The Iconic has announced its intentions to use them to deliver goods within

dezeen-watch-store_ANCHOR

Digital snippets: Style.com, Etsy, The Iconic, Dezeen, DVF, Uber, Alexander McQueen

A round-up of the latest stories to know about surrounding all things fashion and tech… What the end of Style.com means for the rest of fashion publishing [Fashionista]

lyst

Lyst generates further $40m investment, becomes latest in long line of recent e-commerce funding announcements

Fashion marketplace and e-commerce platform Lyst has raised $40m in a Series C investment round, with funding from partners also working with LVMH, YOOX Net-a-Porter Group, Everlane, Facebook

footlocker_shoemojiANCHOR

Footlocker jumps into emoji space with sneaker icons

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in the space too.

abercrombie_ANCHOR

Abercrombie’s mistake has been about evolution, not just sex

Abercrombie & Fitch is looking to ditch its focus on “sexualised marketing”, moving away from the half-naked models it has used across its website, store windows and shopping

3d-printed-rolex-submariner_ANCHOR

This designer 3D printed a Rolex watch and the results could impact how we personalise wearables

What you see in the pictures here is a Rolex Submariner watch made at 300% scale using a 3D printer. Everything but the Perspex face and the battery-powered

matthewWilliamson_anchor

Why Matthew Williamson’s new in-season e-commerce-only business plan makes sense

Matthew Williamson is to close its flagship store in London and refocus on a direct-to-consumer e-commerce business based on instantly-shoppable collection releases. The announcement from the 18-year-old British

tkmaxx_socialmediaproofing

Social media-proofing our wardrobes is a real thing

Are selfies now impacting our spending habits? Perhaps that goes without saying on the basis of wanting to look good, but new research from TK Maxx in the

puma_smartzer

Puma introduces shoppable football video

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to immediately click to

joeboxer_inactivitytracker_anchor

Kmart’s Joe Boxer mocks wearables market with ‘inactivity tracker’

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous marketing tie up

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfetch, Lord & Taylor, Burberry, Nasty Gal, Nike

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant as much as

fashmash_anchor2

#fashmash hits Matthew Williamson store in London

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening saw representatives from

CLZCalzedonia_anchor

Calzedonia opts for #TweetCam and Periscope to push swimwear show

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter to allow fans

triumph_anchor

Triumph pushes bra-fitting services in animated musical film

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical spot celebrates the

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual outdoor campaign

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day while out in

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Popular posts

VOGUE EMPOWER - MY CHOICE

Vogue India empowerment video clocks record 9m views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10

How-To-Video

Brands need to take greater advantage of the desire for how-to content says Google

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie),

netsetcollage

Digital snippets: Farfetch acquires Browns, Net-a-Porter launches social network, Warby Parker raise...

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy

Stolnikmagazine_march2014_hr

Are fashion brands prepped to forego quality in order to fulfill the wants of Snapchat?

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic

applewatch_anchor

Are we really going to shop from the Apple Watch? What retail apps are trying to achieve

When Apple makes a major announcement like a move into the wearables category, it’s guaranteed a long line of other businesses will jump on board