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Wang teases H&M collaboration with badass video campaign

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film dedicated to the

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Lacoste partners with social media star Zach King for series of video illusions

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has become known for

farfetch_japan

Farfetch celebrates Japan launch with interactive video campaign

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it is now shipping

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Will.i.am enlists Zaha Hadid in design collaboration for new wrist wearable

Fashion and technology – two unlikely bedfellows that have been gaining increasing column inches of late thanks to the rise of branded wearables. So far, however, the results have been

chanel_anchor

Chanel nails storytelling with epic Baz Luhrmann and Gisele No.5 fragrance campaign

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples of the fashion

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Brain scan knitwear designer launches campaign starring women of tech, media, medicine and more

Brooke Roberts, a digital knitwear designer inspired by scan images of the brain and sciences, is promoting her spring/summer 2015 collection with a campaign featuring leading women from

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-time Twitter trends concept

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art of Outdoor digital

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Kate Spade pushes interaction once more by converting store’s construction façade

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather than simply using

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple Watch, Bloomingdale’s, L’Oréal, Selfridges

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ] Burberry remains digital

Hunter_anchor

Mat Maitland brings surrealist style to Hunter campaign film

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including Charlotte Wiggins and

holidayretail

The digital trends expected to drive shopping this Holiday season

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season. Annual predictions from

clinique

Data helped Clinique win with ‘spotted eggs’ campaign

This is an incredibly simple but effective demonstration of data being used to inform a media and marketing buy. Clinique ran a campaign a few years ago for

shoporg

Are we over the next big thing? Omnichannel’s reality bites at Shop.org Summit

This post first appeared on WGSN.com/blogs The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Shop.org Summit. Once a must-attend

fableists

Kidswear label The Fableists unveils short animated film

Sustainable kidswear brand The Fableists has released a short animated film narrated by British comedian Jennifer Saunders. The Epic Thread, as it’s called, tells the tale of a

Jlab_Localz

John Lewis announces beacon technology start-up Localz as £100k JLAB incubator winner

This post first appeared on WGSN.com/blogs Beacon technology got another nod of approval from the retail sector today as start-up Localz was announced as the winner of John

yoox_wechat

Yoox x WeChat collaboration blends commerce and gamification

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official WeChat accounts in

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, Farfetch, Longchamp, Versace, Polo Ralph Lauren

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves [Fortune] Maison Martin

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Hermès celebrates silk with illustrated virtual store

Hermès has launched a pop-up e-store dedicated to its silk squares, shawls, twills, scarves and stoles. Illustrated in quirky Hermès style by Pierre Marie, Lamaisondescarrés.com is set to

burberry_anchor

Social commerce proves key digital trend for S/S 15 fashion weeks

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be, but increasingly it’s

christiansiriano_anchor

Social media conversation fuels real-time fabric design for Christian Siriano dress

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week. The #socialimprint project, in partnership with Verizon,

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wang_anchor

Wang teases H&M collaboration with badass video campaign

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

ZachKing_anchor

Lacoste partners with social media star Zach King for series of video illusions

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

farfetch_japan

Farfetch celebrates Japan launch with interactive video campaign

Online marketplace Farfetch is dutifully nodding to Japan’s Manga art form with the launch of an interactive campaign video in tribute to the fact it

zahawilliam_anchor

Will.i.am enlists Zaha Hadid in design collaboration for new wrist wearable

Fashion and technology – two unlikely bedfellows that have been gaining increasing column inches of late thanks to the rise of branded wearables. So far, however, the

chanel_anchor

Chanel nails storytelling with epic Baz Luhrmann and Gisele No.5 fragrance campaign

This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples