3d-printed-rolex-submariner_ANCHOR

This designer 3D printed a Rolex watch and the results could impact how we personalise wearables

What you see in the pictures here is a Rolex Submariner watch made at 300% scale using a 3D printer. Everything but the Perspex face and the battery-powered

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Why Matthew Williamson’s new in-season e-commerce-only business plan makes sense

Matthew Williamson is to close its flagship store in London and refocus on a direct-to-consumer e-commerce business based on instantly-shoppable collection releases. The announcement from the 18-year-old British

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Social media-proofing our wardrobes is a real thing

Are selfies now impacting our spending habits? Perhaps that goes without saying on the basis of wanting to look good, but new research from TK Maxx in the

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Puma introduces shoppable football video

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to immediately click to

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Kmart’s Joe Boxer mocks wearables market with ‘inactivity tracker’

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous marketing tie up

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#fashmash hits Matthew Williamson store in London

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening saw representatives from

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Calzedonia opts for #TweetCam and Periscope to push swimwear show

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter to allow fans

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Triumph pushes bra-fitting services in animated musical film

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical spot celebrates the

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual outdoor campaign

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day while out in

wristwatches_anchor

Digital snippets: wearables, Net-a-Porter and Yoox, Facebook messenger, live-streaming apps

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch] Net-a-Porter, Yoox merger

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Clarks to use Whatsapp to tell pop culture history of Desert Boot

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use the platform to

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John Lewis returns with JLAB start-up contest

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to the likes of

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Fashion and tech to be celebrated in new Fashion Futures Awards

The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries through tech-based ideas,

SXSW_anchor

Do us a favour: fashion’s presence at #SXSW Interactive isn’t about style

Celebrating the fact that SXSW goers were better dressed, and celebrity speakers like Karlie Kloss, Joe Zee and Nicola Formichetti were present at the Interactive portion of the

retailVC_ANCHOR

Top tips for retail start-ups from VCs at #SXSW

In two years’ time, retail innovation will be led by start-ups more than by corporations, a panel comprised of venture capital firms stated on the closing day of

tinder-movie_ANCHOR

#SXSW musings: is Tinder the next marketing opportunity?

You might remember Gap launched a micro-series on Instagram for the spring season. Tied to that for Valentine’s Day was a campaign on dating app Tinder that invited

hyman-anchor

Six learnings from Rent the Runway’s Jennifer Hyman at SXSW

Jennifer Hyman is one of just a handful of female founders that has received over $50m in funding for her business, Rent the Runway. She took to the

wearables_ANCHOR

No surprise: wearables are trending at #SXSW

It’s impossible to miss the theme of wearables at SXSW in Austin this week, if only for the fact the Adobe-sponsored tote bags given to every delegate on

zoolander_valentino_ANCHOR

Digital snippets: Zoolander, Apple Watch, Farfetch, GoPro, Old Navy, Bloomingdale’s

A round-up of the latest stories to know about surrounding all things fashion and tech… Zoolander stars crash Valentino runway during Paris Fashion Week to announce sequel, web

SXSW02_hr

SXSW: our tips, tricks and must-attend sessions for 2015

This post first appeared on WGSN.com/blogs SXSW Interactive has steadily become a must-attend for fashion industry folk playing in the digital and technology space. But with over 30,000

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3d-printed-rolex-submariner_ANCHOR

This designer 3D printed a Rolex watch and the results could impact how we personalise wearables

What you see in the pictures here is a Rolex Submariner watch made at 300% scale using a 3D printer. Everything but the Perspex face

matthewWilliamson_anchor

Why Matthew Williamson’s new in-season e-commerce-only business plan makes sense

Matthew Williamson is to close its flagship store in London and refocus on a direct-to-consumer e-commerce business based on instantly-shoppable collection releases. The announcement from

tkmaxx_socialmediaproofing

Social media-proofing our wardrobes is a real thing

Are selfies now impacting our spending habits? Perhaps that goes without saying on the basis of wanting to look good, but new research from TK

puma_smartzer

Puma introduces shoppable football video

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to

joeboxer_inactivitytracker_anchor

Kmart’s Joe Boxer mocks wearables market with ‘inactivity tracker’

If there’s one thing the past 12 months has seen, it’s brands at the dozen jumping on the wearables bandwagon with some kind of gratuitous