Netaporter

Yoox Net-a-Porter: Native apps, m-commerce and surging sales

How has the combined Yoox and Net-a-Porter online fashion giant been faring since the Italian and UK businesses linked-up? Pretty well actually with global growth in the double-digits

cara__BurberrySS16

From the archive: Digital do’s and don’ts for fashion weeks

Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London, Milan and Paris,

burberry_anchor

Help shape the future of Fashion & Mash!

Five years ago this month, I started Fashion & Mash as a little side project tracking the evolution of the fashion industry through its uptake of digital. Today,

tomfordANCHOR

Tom Ford & Vetements’ seasonless fashion: Big change or same old same old?

A few months ago the CFDA was discussing possible plans to turn New York Fashion Week into a more in-season, consumer-focused event on the back of the social

fashmashanchor1

ASOS hosts third-anniversary celebration for growing #FashMash community

#FashMash celebrated its third birthday with a pre-fashion week drinks soiree in partnership with ASOS in London last night. Designed to be a place for pioneering minds from

burberryANCHOR

Digital pioneer Burberry does it again, this time radicalising its whole fashion calendar

This post first appeared on Forbes. If there’s one thing the fashion industry is talking about this morning, it’s Burberry’s move to “align runway with retail”. The British

HookYourSolemate_TEDBAKER

Ted Baker invites fans to “go fishing” in digital Valentine’s game

Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game. “Hook your SoleMate” as the initiative is called, sees

star-trend-geordi-laforge-ANCHOR

Smart glasses: Finally ready for take-off?

If you thought smart glasses began and ended with Google Glass, you’re mistaken. At least according to the wearable tech analysts at Juniper Research. They’ve launched a new

BrookylnBechham

The risk of Generation Z: let’s talk about fashion’s obsession with teen-endorsed Snapchat campaigns

There’s a shift happening with social media campaigns from luxury fashion brands of late – they’re increasingly skewing younger. In a bid to drive engagement with Generation Z

tommy

Digital snippets: Tommy Hilfiger’s #Instapit, Amazon’s growing fashion offer, Burberry’s Brooklyn Beckham nepotism controversy

Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD] Amazon’s clothing selection

chanel_insta

Couture’s best social media moments

Fashion can seem to be a strange world when you’re not at its heart. It’s impractical, obsessed with things that the rest of the world thinks trivial, it’s

margotlily_nikebetterforit

Nike extends #betterforit campaign with scripted YouTube series

Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series. A direct bid to reach millennial

gucci

8 outrageous future tech ideas we wish would happen at fashion week

Fashion and technology are increasing bedfellows, but at no time of year do we see experimentation between these two worlds integrate more than during fashion week season. In

underarmour_ANCHOR

Under Armour’s power performance: Athleisure & connected fitness

How important is ‘athleisure’ as a trend that’s impacting sales figures for sportswear companies? Well, sports brands never really own up to that. But the sales growth some

Kendall_mycalvins

Kendall Jenner and Justin Bieber drive top tier engagement for new #MyCalvins campaign

Proving the power of today’s social media celebrities, Kendall Jenner managed to rack up over 3.5 million likes for a handful of Calvin Klein images on her Instagram

michaelmichalsky

Berlin designer showcases new collection on 3D-printed mannequins

3D printing has taken off in recent years, with yearly shows dedicated to the technology taking place in countries ranging from the US to Israel, Turkey and Argentina,

JCP_VR2

The future of retail: Beyond stories told, to stories experienced

If you’d visited a mall housing a J.C. Penney store over the holidays, you may have been welcomed by a virtual reality experience that took shoppers on an

odo-denim

Fantastic plastic: How synthetic plastics are driving fashion industry innovation

Exciting growth is being seen in the textiles space thanks to advanced research and development around engineered plastics, writes Fashion & Mash contributor Darryl Lewis. Over the years,

TLDR_anchor

Embracing the #longread: how digital consumption is shifting, plus five fashion stories to find the time for

If you’re anything like me, you constantly have dozens of tabs open, bookmarks saved, emails placed in a strategic folder, and apps in use to keep track of

mobile

M-commerce now: All about smartphones & borderless

The world of e-shopping is now global and it’s also mobile. That’s the conclusion of a new report from the British Retail Consortium and Google looking at the

Follow us

Where designer meets digital... daily news updates from industry insiders at the crossroads of fashion and technology

Subscribe

Popular posts

Netaporter

Yoox Net-a-Porter: Native apps, m-commerce and surging sales

How has the combined Yoox and Net-a-Porter online fashion giant been faring since the Italian and UK businesses linked-up? Pretty well actually with global growth

cara__BurberrySS16

From the archive: Digital do’s and don’ts for fashion weeks

Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London,

burberry_anchor

Help shape the future of Fashion & Mash!

Five years ago this month, I started Fashion & Mash as a little side project tracking the evolution of the fashion industry through its uptake

tomfordANCHOR

Tom Ford & Vetements’ seasonless fashion: Big change or same old same old?

A few months ago the CFDA was discussing possible plans to turn New York Fashion Week into a more in-season, consumer-focused event on the back

fashmashanchor1

ASOS hosts third-anniversary celebration for growing #FashMash community

#FashMash celebrated its third birthday with a pre-fashion week drinks soiree in partnership with ASOS in London last night. Designed to be a place for