Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign. The UK-based footwear brand will use the platform to tell the tale of
It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to the likes of
The British Fashion Council has teamed up with Decoded Fashion to launch the Fashion Futures Awards, which celebrates how the industry is pushing the boundaries through tech-based ideas,
Celebrating the fact that SXSW goers were better dressed, and celebrity speakers like Karlie Kloss, Joe Zee and Nicola Formichetti were present at the Interactive portion of the
In two years’ time, retail innovation will be led by start-ups more than by corporations, a panel comprised of venture capital firms stated on the closing day of
You might remember Gap launched a micro-series on Instagram for the spring season. Tied to that for Valentine’s Day was a campaign on dating app Tinder that invited
Jennifer Hyman is one of just a handful of female founders that has received over $50m in funding for her business, Rent the Runway. She took to the
It’s impossible to miss the theme of wearables at SXSW in Austin this week, if only for the fact the Adobe-sponsored tote bags given to every delegate on
A round-up of the latest stories to know about surrounding all things fashion and tech… Zoolander stars crash Valentino runway during Paris Fashion Week to announce sequel, web
This post first appeared on WGSN.com/blogs SXSW Interactive has steadily become a must-attend for fashion industry folk playing in the digital and technology space. But with over 30,000
This post first appeared on WGSN.com/blogs The web was abuzz with coverage of CEO Tim Cook’s keynote revealing further information about the Apple Watch from San Francisco today.
Westfield UK is focusing on technologies like virtual reality (VR) for spring/summer 2015, with an immersive pop-up experience at the heart of a new campaign called Future Fashion.
Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as a “study of
A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge] Michael Kors is
Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than doubled the 8,000
This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday. River Island unveiled
Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called #Tweetcam. Cameras around
This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very essence loses meaning.
We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn total contribution from
This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock