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Digital snippets: Apple, Michael Kors, Chiara Ferragni, Crocs, Snapchat, Neiman Marcus, Gap

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge] Michael Kors is

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Burberry won in the Twitter stakes this #LFW

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than doubled the 8,000

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Virtual reality hits #LFW, River Island shoppers given access next

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday. River Island unveiled

Burberry

Burberry #Tweetcam to provide personalised access to #LFW show

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called #Tweetcam. Cameras around

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Fashion week season – is innovation a dirty word?

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very essence loses meaning.

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#LFW in numbers: 35 stats to know now

We love us some stats. Here’s a great list released by the British Fashion Council ahead of the start of London Fashion Week tomorrow: £46bn total contribution from

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British brands enabling fans to shop real-time #LFW trends by leveraging outdoor advertising

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock

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Virtual reality’s quiet presence at #NYFW

The promise of virtual reality seems to have hit New York Fashion Week, albeit it in a very quiet, non-obtrusive way. Placed subtly at the end of a

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Tommy Hilfiger to make limited edition runway styles shoppable at #NYFW

Tommy Hilfiger is celebrating its 30th anniversary this year, and with it making two pieces walking its catwalk show at New York Fashion Week on Monday, immediately available

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New York vs London: a fashion week infographic

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss? That’s just one

ANCHOR

The best of this year’s Valentine’s campaigns

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme of love. The

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New York Fashion Week (and beyond): Digital do’s and don’ts

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway shows and presentations.

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Ted Baker invites fans to create chemistry this Valentine’s

Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as it’s called, invites

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Marc Jacobs’ #mjcommute series makes simple but effective use of YouTube

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute, the 15-second clips

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Topshop plays out Tinder date in Valentine’s Day campaign

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have co-released a three-minute

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London Fashion Week pushing virtual reality with Google Cardboard tie-in

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of the seasonal film

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Jeremy Scott’s missed opportunity in ‘unshoppable’ Katy Perry Super Bowl XLIX collection

One of the great add-ons to Katy Perry’s performance during last night’s Super Bowl was the fact limited edition merchandise was instantly made shoppable to those viewing via

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#SuperBowlXLIX: Victoria’s Secret, Foot Locker, Kenneth Cole were social’s retail winners

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two million views ahead

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Digital snippets: Calvin Klein, Tommy Hilfiger, Net-a-Porter, ModCloth, Nasty Gal, Dove

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein [WWD] Tommy Hilfiger

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New YouTube Space running #NYFW bootcamp

YouTube launched a creative facility in New York two months ago that is now opening its doors to those in the fashion industry with a dedicated bootcamp ahead

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AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chiara Ferragni, Crocs, Snapchat, Neiman Marcus, Gap

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

Burberry1_anchor

Burberry won in the Twitter stakes this #LFW

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

riverisland_anchor

Virtual reality hits #LFW, River Island shoppers given access next

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

Burberry

Burberry #Tweetcam to provide personalised access to #LFW show

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called

NYFWanchor

Fashion week season – is innovation a dirty word?

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very