H&M has released a feel-good campaign for the festive period focused on fantastical storytelling with a touch of female empowerment.
Yoox is running an innovative marketing campaign on YouTube for the holiday season, which sees pre-roll ads featuring exclusive yet disappearing products.
Mulberry’s holiday campaign breathes new life into iconic Christmas carol, the ’12 days of Christmas’ this year, with a quirky and playful sing-a-long.
Cinderella is the inspiration behind department store Debenhams’ Christmas campaign this year, with a classic fairytale ending given a modern shopping spin.
The much-anticipated John Lewis Christmas film from Adam&Eve/DDB has been revealed, this time featuring a friendly monster called Moz alongside all manner of interactive campaign components.
Kate Spade New York is back with the latest episode in its ongoing Miss Adventure film series, this time presenting a comical tale about random friendships in the holiday season.
NBA star Carmelo Anthony is helping the models of Valentino’s resort 2018 campaign up their basketball skills.
Baz Luhrmann has created a short film for the launch of the Erdem x H&M collection, called “The Secret Life of Flowers”.
River Island’s latest campaign is a twist on popular British TV show, First Dates, designed to capture the reactions of unsuspecting men as their dates switch outfits.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight, including Burberry’s new ARkit move.
Omega is celebrating Moon Day with a short documentary called Starmen, which sees brand ambassador and actor George Clooney meeting astronaut Buzz Aldrin.
Stella McCartney has unveiled a short film directed by Sean Ellis and starring Cillian Murphy for her new autumn/winter 2017 menswear collection.
Everything you might have missed in relevant fashion business, digital comms and tech news over the past week, including Massenet’s move to Farfetch.
The Outnet has launched a six-part video series for New York Fashion Week offering an irreverent look at life as an “influencer”.
Georg Jensen has released a series of short videos for Valentine’s Day, under the header #MarkedwithLove.
Unsurprisingly, inspiration for great storytelling, and for films that don’t merely push product, but sell big ideas, often come from outside the fashion space.
Unboxing videos prove most influential in the run up to the holiday season, gaining 1.5x the views during Q4 compared to the rest of the year, according to packaging supplier Rajapack.
Actress Zosia Mamet returns to Kate Spade New York’s #MissAdventure campaign series, this time accompanied by her friend Miss Piggy for the holiday season.
H&M has teamed up with Hollywood director Wes Anderson, famed for his quirky films including The Royal Tenenbaums and The Grand Budapest Hotel, for a charming holiday tale titled Come Together.
The holiday season is a big opportunity to create emotional connections with customers at a pivotal time of year for spend. Here’s our pick of 2016’s best festive films from the fashion and retail space.
Prada’s Past Forward is a short black-and-white film set in a futuristic silent dreamscape and referred to by the brand as a “complex collage”.
Move over John Lewis, Marks & Spencer may just have beaten you to the title of best Christmas campaign in UK retail this year, thanks to a kickass portrayal of Mrs Claus.
“2016 has certainly been quite a year, so we hope our advert will make people smile,” says Craig Inglis, customer director at John Lewis on the launch of its much-awaited campaign.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the new shoppable Instagram.
Burberry has released a cinematic trailer for its holiday campaign – a three-minute film that reimagines key events in its history and leaves us wanting more.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including fashion unicorns as an endangered species.