TwentyFour15 is a line of app-connected, fibre optic, colour-changing apparel – a fashion brand for the digital generation with technology in its DNA.
As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. For 2016, it was all about Generation Z.
Macy’s has opened a new juniors floor on the lower level of its flagship Herald Square location in New York City, with numerous tech features including a selfie wall and Levi’s customisation station installed. Called One Below, the 53,000 square-foot […]