virtual Tag

HarveyNicholsANCHOR

Harvey Nichols launches virtual version of ...

Aug 05, 2015No Comments434 Views

To celebrate the opening of its new ‘store of the future’ in Birmingham (UK) last week, Harvey Nichols has launched a virtual version of the

johnlewis_ANCHOR

The future of shopping according to today&#...

Jul 21, 2015No Comments420 Views

What do you get if you ask a bunch of school kids how they envision the shop of the future? Lots of things related to

Cherwears_plaidANCHOR

20 years later, THAT virtual Clueless wardr...

Jul 17, 2015No Comments491 Views

There are few tech-enabled wardrobes more iconic that that of Cher Horowitz’s. Now 20 years since the launch of Clueless (it was first released in

Applewatch_anchor

Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments564 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch

Holition-Virtual McQueen Warpaint - ANCHOR

You can try-on legendary Alexander McQueen ...

May 29, 2015No Comments867 Views

One of the most relevant applications for virtual try-ons has got to be for the beauty industry. Walk in to any retailer and the cosmetic

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments857 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments999 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

MICHAELKORS_fashion-model-on-iphone

Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments1142 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers

metail_halloween_anchor

Halloween costumes get virtual try-on treat...

Oct 29, 2014No Comments897 Views

Virtual fitting room start-up Metail is running an online campaign this week that invites shoppers to see what they’d look like in a series of

Hermes_anchor

How Hermès is winning with creative online...

Oct 26, 2014No Comments1830 Views

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments839 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment1094 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments862 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

oculus-rift-dk2

Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments2426 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment2697 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments923 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment1283 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

H&M tech store, Times Square

Press may have pushed “tech” an...

Nov 20, 20135 Comments2115 Views

I’ve been looking forward to visiting the new H&M store in Times Square since it opened last Thursday off the back of the tech innovation

Asos wins tech award at World Retail Congre...

Oct 22, 2013No Comments441 Views

Asos won the retail technology initiative of the year at this month’s World Retail Awards, for its Fit Visualiser tool. Powered by Swedish company Virtusize,

KCD

KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments191 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open

Valentino updates virtual museum, launches ...

Nov 27, 2012No Comments251 Views

You may remember Valentino launched a virtual museum in December 2011. Designed as a downloadable desktop app, it was met with somewhat lukewarm reception in

Digital snippets: Burberry, Dior, Dolce &am...

Sep 18, 2012No Comments360 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Burberry opens digitally integrated store in London

Bloomingdale’s pushes wearable technology...

Sep 07, 20121 Comment295 Views

One of the technology highlights from yesterday’s Fashion’s Night Out in New York, was the presence of Microsoft’s Printing Dress in Bloomingdale’s. A research project

Smashbox and Look partner on “blipp-to-bu...

Aug 27, 2012No Comments263 Views

Smashbox Cosmetics is set to host a virtual shopping wall at a high street catwalk show hosted by the UK’s Look magazine on October 6.

Calvin Klein to reveal interactive digital ...

Aug 21, 2012No Comments589 Views

Calvin Klein is set to launch an interactive digital campaign to help celebrate the release of its new men’s fragrance, Encounter Calvin Klein, this September.

Digital snippets: Alexander Wang, Sephora, ...

Aug 01, 2012No Comments347 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Azealia Banks fronts new T by

Holographic model animates Paris lingerie w...

May 31, 2012No Comments497 Views

There’s been a couple of great examples of virtual technologies applied to the fashion industry this past week. The first is from Empreinte, a French

Warby Parker: style x tech perfection

May 19, 2012No Comments153 Views

“Geek chic” might be somewhat of a cliche, but it’s an appropriate term in more ways than one when describing eyewear brand Warby Parker. The

screen-shot-2012-05-17-at-04-57-20

Swarovski invites users to interact with au...

May 17, 20122 Comments3938 Views

  Swarovski has launched a Facebook application that employs augmented reality to film users wearing its sunglasses line. The Be Amazing campaign invites fans to

Digital snippets: Alexander McQueen, Vogue,...

May 07, 2012No Comments201 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Alexander McQueen backstage film AW12 (as