virtual Tag


Digital snippets: Burberry, Levi’s, N...

Jul 10, 2014No Comments155 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more


Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments68 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing


Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments122 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of


Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 2014No Comments110 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The


Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments68 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment77 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Press may have pushed “tech” an...

Nov 20, 20135 Comments147 Views

I’ve been looking forward to visiting the new H&M store in Times Square since it opened last Thursday off the back of the tech innovation

Asos wins tech award at World Retail Congre...

Oct 22, 2013No Comments30 Views

Asos won the retail technology initiative of the year at this month’s World Retail Awards, for its Fit Visualiser tool. Powered by Swedish company Virtusize,


KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments12 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open

Valentino updates virtual museum, launches ...

Nov 27, 2012No Comments18 Views

You may remember Valentino launched a virtual museum in December 2011. Designed as a downloadable desktop app, it was met with somewhat lukewarm reception in

Digital snippets: Burberry, Dior, Dolce &am...

Sep 18, 2012No Comments31 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Burberry opens digitally integrated store in London

Bloomingdale’s pushes wearable technology...

Sep 07, 20121 Comment23 Views

One of the technology highlights from yesterday’s Fashion’s Night Out in New York, was the presence of Microsoft’s Printing Dress in Bloomingdale’s. A research project

Smashbox and Look partner on “blipp-to-bu...

Aug 27, 2012No Comments17 Views

Smashbox Cosmetics is set to host a virtual shopping wall at a high street catwalk show hosted by the UK’s Look magazine on October 6.

Calvin Klein to reveal interactive digital ...

Aug 21, 2012No Comments66 Views

Calvin Klein is set to launch an interactive digital campaign to help celebrate the release of its new men’s fragrance, Encounter Calvin Klein, this September.

Digital snippets: Alexander Wang, Sephora, ...

Aug 01, 2012No Comments24 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Azealia Banks fronts new T by

Holographic model animates Paris lingerie w...

May 31, 2012No Comments65 Views

There’s been a couple of great examples of virtual technologies applied to the fashion industry this past week. The first is from Empreinte, a French

Warby Parker: style x tech perfection

May 19, 2012No Comments9 Views

“Geek chic” might be somewhat of a cliche, but it’s an appropriate term in more ways than one when describing eyewear brand Warby Parker. The


Swarovski invites users to interact with au...

May 17, 20122 Comments553 Views

  Swarovski has launched a Facebook application that employs augmented reality to film users wearing its sunglasses line. The Be Amazing campaign invites fans to

Digital snippets: Alexander McQueen, Vogue,...

May 07, 2012No Comments14 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Alexander McQueen backstage film AW12 (as

Digital snippets: Dior, Instagram, Pinteres...

Apr 09, 20123 Comments11 Views

A big day for the fashion industry with news of both Raf Simons appointment  at Dior, and the sale of Instagram to Facebook for $1bn

Digital snippets: Burberry, Nike, ShoeDazzl...

Apr 02, 20121 Comment17 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Burberry releases sneak preview of its

Triumph latest brand to experiment with aug...

Mar 05, 2012No Comments25 Views

Triumph has partnered with augmented reality technology provider Holition to offer shoppers at Selfridges in London, the opportunity to virtually try on its new collection.

Glamour mag offers virtual shopping wall fo...

Feb 16, 2012No Comments21 Views

US Glamour magazine has set up a virtual beauty shopping wall in New York that lets users scan 2-D barcodes on their phones and have

Net-a-Porter launches Karl line with pop-up...

Jan 25, 20122 Comments77 Views

Net-a-Porter returned to its virtual window shop concept to launch the new Karl by Karl Lagerfeld collection in several cities around the world today. First

Digital snippets: Christmas 2011 special

Dec 23, 2011No Comments31 Views

The fashion industry has been celebrating the festive season with all manner of digital initiatives. Here’s a look at some of the things they’ve been

Virtual Valentino museum opens, sets the ba...

Dec 05, 20111 Comment29 Views

The Valentino Garavani Virtual Museum launched today, and is well worth a look. As reported last month, it showcases five decades of the designer’s fashion

Valentino to launch virtual archive museum

Nov 21, 20111 Comment16 Views

Valentino is set to launch a virtual museum that will showcase five decades of the designer’s fashion history in an immersive 3-D experience. A downloadable

Debenhams launches virtual store concept wi...

Oct 27, 2011No Comments11 Views

Department store Debenhams has partnered with augmented reality app Goldrun to place 10 virtual party dresses in various locations around the UK for shoppers to

Macy’s offers online sizing service with ...

Oct 06, 2011No Comments31 Views

Macy’s has teamed up with tech start-up True Fit to offer a sizing service for consumers shopping online for jeans. The “Denim Finder” asks users

Here’s why fashion brands need to com...

Sep 22, 20112 Comments14 Views

As London Fashion Week comes to a close, and fashionandmash marks its first full season, I can’t help but think about the phenomenal pace of