virtual Tag

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments321 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day

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Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments648 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

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Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments917 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers

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Halloween costumes get virtual try-on treat...

Oct 29, 2014No Comments688 Views

Virtual fitting room start-up Metail is running an online campaign this week that invites shoppers to see what they’d look like in a series of

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How Hermès is winning with creative online...

Oct 26, 2014No Comments1514 Views

This year’s list of the 100 most innovative companies, according to Forbes, sees French luxury brand Hermès sitting at number 13. The list is determined by

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Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments694 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment869 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments630 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

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Digital snippets: Oculus, Luxottica, Wren, ...

Mar 28, 2014No Comments2114 Views

The big tech story this week has of course been about Facebook’s purchase of virtual reality headset company Oculus VR. But there were lots of

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment2345 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments706 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment1105 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

H&M tech store, Times Square

Press may have pushed “tech” an...

Nov 20, 20135 Comments1630 Views

I’ve been looking forward to visiting the new H&M store in Times Square since it opened last Thursday off the back of the tech innovation

Asos wins tech award at World Retail Congre...

Oct 22, 2013No Comments292 Views

Asos won the retail technology initiative of the year at this month’s World Retail Awards, for its Fit Visualiser tool. Powered by Swedish company Virtusize,

KCD

KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments136 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open

Valentino updates virtual museum, launches ...

Nov 27, 2012No Comments186 Views

You may remember Valentino launched a virtual museum in December 2011. Designed as a downloadable desktop app, it was met with somewhat lukewarm reception in

Digital snippets: Burberry, Dior, Dolce &am...

Sep 18, 2012No Comments240 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Burberry opens digitally integrated store in London

Bloomingdale’s pushes wearable technology...

Sep 07, 20121 Comment236 Views

One of the technology highlights from yesterday’s Fashion’s Night Out in New York, was the presence of Microsoft’s Printing Dress in Bloomingdale’s. A research project

Smashbox and Look partner on “blipp-to-bu...

Aug 27, 2012No Comments196 Views

Smashbox Cosmetics is set to host a virtual shopping wall at a high street catwalk show hosted by the UK’s Look magazine on October 6.

Calvin Klein to reveal interactive digital ...

Aug 21, 2012No Comments472 Views

Calvin Klein is set to launch an interactive digital campaign to help celebrate the release of its new men’s fragrance, Encounter Calvin Klein, this September.

Digital snippets: Alexander Wang, Sephora, ...

Aug 01, 2012No Comments261 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Azealia Banks fronts new T by

Holographic model animates Paris lingerie w...

May 31, 2012No Comments401 Views

There’s been a couple of great examples of virtual technologies applied to the fashion industry this past week. The first is from Empreinte, a French

Warby Parker: style x tech perfection

May 19, 2012No Comments109 Views

“Geek chic” might be somewhat of a cliche, but it’s an appropriate term in more ways than one when describing eyewear brand Warby Parker. The

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Swarovski invites users to interact with au...

May 17, 20122 Comments3841 Views

  Swarovski has launched a Facebook application that employs augmented reality to film users wearing its sunglasses line. The Be Amazing campaign invites fans to

Digital snippets: Alexander McQueen, Vogue,...

May 07, 2012No Comments157 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Alexander McQueen backstage film AW12 (as

Digital snippets: Dior, Instagram, Pinteres...

Apr 09, 20123 Comments179 Views

A big day for the fashion industry with news of both Raf Simons appointment  at Dior, and the sale of Instagram to Facebook for $1bn

Digital snippets: Burberry, Nike, ShoeDazzl...

Apr 02, 20121 Comment151 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Burberry releases sneak preview of its

Triumph latest brand to experiment with aug...

Mar 05, 2012No Comments249 Views

Triumph has partnered with augmented reality technology provider Holition to offer shoppers at Selfridges in London, the opportunity to virtually try on its new collection.

Glamour mag offers virtual shopping wall fo...

Feb 16, 2012No Comments287 Views

US Glamour magazine has set up a virtual beauty shopping wall in New York that lets users scan 2-D barcodes on their phones and have

Net-a-Porter launches Karl line with pop-up...

Jan 25, 20122 Comments568 Views

Net-a-Porter returned to its virtual window shop concept to launch the new Karl by Karl Lagerfeld collection in several cities around the world today. First