London-born nail art boutique, WAH Nails, is offering customers a VR experience in its new Soho salon in a push to engage even further with its hip millennial and Gen-Z audience.
British accessories designer Emma J Shipley, known for her colourful graphic illustrations, has launched Scarfi, an augmented reality app that allows customers to virtually try on and purchase her silk scarves.
Shoppers in Charlotte Tilbury’s new Westfield London store can see any one of 10 looks superimposed on their own faces, thanks to augmented reality technology from creative studio Holition.
One of the most relevant applications for virtual try-ons has got to be for the beauty industry. Walk in to any retailer and the cosmetic counter is relatively restrictive in terms of actually being able to see what a certain […]
Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of LCST trainers. The virtual try-on experience uses in-store POS to trigger interactive 3-D models of […]