video Tag

oliviaNordstrom

Nordstrom: Can Olivia Palermo & multim...

Feb 10, 2016No Comments57 Views

Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% Monday after it unveiled a new collection

cara__BurberrySS16

From the archive: Digital do’s and do...

Feb 09, 2016No Comments140 Views

Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London,

margotlily_nikebetterforit

Nike extends #betterforit campaign with scr...

Feb 01, 2016No Comments203 Views

Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series. A direct bid

jwanderson

ICYMI: JW Anderson’s menswear show will l...

Jan 08, 2016No Comments405 Views

Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men

Marksandspencer

Which UK Christmas ad really grabbed us? Yo...

Dec 21, 2015No Comments357 Views

Christmas ads used to be all about selling product. Brands and retailers would dust off the Rat Pack Christmas album, add in some sparkly frocks

Hermes_Ostrich_Birkin_Bag-e1408563424299

From the archive: How Hermès is winning wi...

Dec 21, 2015No Comments672 Views

Last year’s list of the 100 most innovative companies, according to Forbes, saw French luxury brand Hermès sitting at number 13. Though it dropped to

Macys_WishWriterAppDemo15

Macy’s tops US list of festive YouTube ad...

Dec 18, 2015No Comments521 Views

Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting

primark_ANCHOR

Primark fortuneteller to send personalised ...

Dec 16, 2015No Comments604 Views

Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based

jomalone_poppy_kissmas

More festive films: Hermès, Gucci, Jo Malo...

Dec 07, 2015No Comments747 Views

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous

TedBaker_wirewax

Shoppable, intelligent video is a future in...

Nov 26, 2015No Comments941 Views

Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what

header_allthingshair

From the archive: Unilever’s ‘All T...

Nov 13, 2015No Comments517 Views

In December 2013, Unilever launched a YouTube channel in the UK dedicated to hair. All Things Hair, as it’s called, generated over 17 million views

Hussein-Chalayan-melting-clothes-Spring-Summer-2016-Paris-Fashion-Week_dezeen_ss_2

Digital snippets: Hussein Chalayan’s ...

Oct 05, 2015No Comments636 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show

outlaws

A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments711 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to

mcqueen_ANCHOR

Robots, holograms and wearables: a tech his...

Sep 22, 20154 Comments946 Views

This post first appeared on Fashionista.com Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,

PeriscopeANCHOR

Periscope is set to make fashion weeks more...

Sep 10, 20151 Comment550 Views

Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter,

calvin-klein-sexting_ANCHOR

Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments628 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of

alicia_anchor

#LiveinLevis campaign returns with Alicia K...

Aug 06, 2015No Comments670 Views

Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart

asos

Digital snippets: Asos launches podcast, Bu...

Jul 27, 2015No Comments822 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Asos launches weekly podcast in customer engagement push [Retail Week]

harveynichols_ANCHORnew

Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments665 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards

GIGI-HADID-AND-MICHEL-KORS

Michael Kors and Gigi Hadid battle it out i...

Jun 14, 2015No Comments697 Views

Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary

VOGUE EMPOWER - MY CHOICE

Vogue India empowerment video clocks record...

May 27, 2015No Comments1046 Views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10

How-To-Video

Brands need to take greater advantage of th...

May 13, 2015No Comments1088 Views

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie),

puma_smartzer

Puma introduces shoppable football video

Apr 20, 20152 Comments2106 Views

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to

CLZCalzedonia_anchor

Calzedonia opts for #TweetCam and Periscope...

Apr 14, 2015No Comments1840 Views

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter

Rag-Bone-Fall-Winter-2015-Menswear-Collection-Look-Book-023-800x1200

Rag & Bone film is a contemporary stud...

Mar 04, 2015No Comments1065 Views

Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1994 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments1667 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

mjcommute

Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments1240 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1756 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

AmericanEagleUK_daisylowe

American Eagle introduces London stores wit...

Dec 16, 2014No Comments1253 Views

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,