US lifestyle brand Gant has launched a campaign touting its new Tech Prep moisture management technology within its classically preppy garments.
The Outnet has launched a six-part video series for New York Fashion Week offering an irreverent look at life as an “influencer”.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news this past week.
What better time of year for something a bit fun and interactive than at Christmas. Here we wrap up the best campaigns utilising digital and tech tied to the holiday season.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the impact of Trump on retail.
Move over John Lewis, Marks & Spencer may just have beaten you to the title of best Christmas campaign in UK retail this year, thanks to a kickass portrayal of Mrs Claus.
“2016 has certainly been quite a year, so we hope our advert will make people smile,” says Craig Inglis, customer director at John Lewis on the launch of its much-awaited campaign.
Burberry has released a cinematic trailer for its holiday campaign – a three-minute film that reimagines key events in its history and leaves us wanting more.
Jean Paul Gaultier has released a second set of 360-degree videos to tie into its fragrance business, called #Bethedrop, which takes users inside the view of the scent itself.
Wrangler has launched a new campaign starring Grammy award winner Kimbra among other inspirational women focused on a cry against female stereotyping.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including virtual and mixed reality at fashion weeks.
Benefit Cosmetics is seeing anywhere from a thousand to several thousand viewers tune into its weekly “Tipsy Tricks” broadcasts on Facebook Live.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the see-now, buy-now collections at NYFW and beyond.
Teen retailer Hollister is enlisting 30 of its customers to share personal thoughts for its latest social media campaign ahead of the back-to-school season.
Avery Dennison and EVRYTHNG have launched a video demonstrating how “born digital” clothing could work as a follow up to its announcement for 10 billion connected items in three years.
Plus size specialist Lane Bryant is linking up with Prabal Gurung next March for a limited edition line that will be launched through a series of behind-the-scenes webisodes.
A round-up of everything you might have missed in fashion and technology news over the past week, from Yoox Net-a-Porter’s 2020 plans to the role of synthetic spider silk in our future wardrobes.
A round-up of everything you might have missed in fashion and technology news over the past week, from Anthony Vaccarello’s new Saint Laurent to why Samsung wants to bring VR to the industry.
Primark is hosting live 360-degree video content from its autumn/winter press day in London today, providing fans with immersive access to its new collection through the eyes, and hauls, of certain influencers.
To save you having to trawl through the 200+ slides from Mary Meeker’s 2016 Internet Trends report, here are a handful of need-to-know insights for those in the fashion and retail space:
The infectious video of a US woman trying on a Star Wars Chewbacca mask has become the most-watched ever on Facebook Live and retailer Kohl’s is all over it.
Your round-up of the latest fashion and technology stories to know, from the spider silk of Bolt Threads coming soon to Patagonia, to the latest tech accelerator programme via L’Oréal, as well as further updates from Amazon, Birchbox, Everlane and more.
British Vogue has secured two Webby awards for its video series showcasing inside the fashion industry, as hosted by model and TV star Alexa Chung.
Siemens Home Appliances UK has launched a new film in its series around the future of the fashion industry; this time featuring wearable technology firm, CuteCircuit.
US digital ad revenues reached an all-time high of $59.6bn last year, according to the latest IAB Internet Advertising Revenue Report, and mobile devices are increasingly driving that growth.
In a continuation of its #missadventure campaign, Kate Spade New York this time tells the tale of three women who go on the perfect weekend away, only to have their plans go “comically, perfectly wrong”.
Amazon’s going all out to boost its fashion credentials at the moment with a new daily TV show in the US and a collaboration with Chiara Ferragni of The Blonde Salad, in Europe.