video Tag

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments89 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments198 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

wang_anchor

Wang teases H&M collaboration with bad...

Oct 23, 2014No Comments238 Views

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments353 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

Hunter_anchor

Mat Maitland brings surrealist style to Hun...

Oct 08, 2014No Comments255 Views

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments530 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, F...

Sep 26, 2014No Comments366 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments440 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments314 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments267 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

miumiu_somebody

Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments468 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

Gap_dressnormal

Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments319 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

TOPSHOP_icebucketchallenge_anchor

Asos, Topshop, Burberry, Net-a-Porter among...

Aug 21, 2014No Comments448 Views

The big news yesterday was in Anna Wintour accepting the ALS #icebucketchallenge challenge from her daughter Bee Shaffer. The editor-in-chief of US Vogue posted a

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20142 Comments402 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment700 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

alicetemperley_anchor

Temperley London, Net-a-Porter and Cinemati...

Aug 12, 20141 Comment521 Views

Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with

marksebba_anchor

Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments645 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

karlie_tamaramellon

First look: seven of the best autumn/winter...

Jul 14, 2014No Comments496 Views

The new season’s ad campaigns are releasing thick and fast, with names like Rita Ora, Cara Delevingne, even Winona Ryder announced as stars. Among them

header_allthingshair

Unilever’s ‘All Things Hair’ ...

Jul 13, 20141 Comment742 Views

Big data might be one of those phrases we’re all now used to hearing, but finding examples of those truly using it effectively (and willing

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment491 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment968 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

camubutterfly

Butterflies converge in new Valentino film

Jun 30, 2014Comments off402 Views

Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments523 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments469 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

dior_secretgarden3

Goddesses of beauty, charm and joy inspire ...

Jun 03, 2014No Comments339 Views

Dior released its third Secret Garden film on Friday, garnering over two million views over the weekend alone. Directed by Inez Lamsweerde and Vinoodh Matadin

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments296 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

whistles_garance_dore

Whistles partners with Garance Doré on #be...

May 19, 2014No Comments374 Views

British contemporary brand, Whistles, has launched a short video directed by Garance Doré to celebrate its further expansion into the US and France. Called #bellesandwhistles,

matthew

Digital snippets: Matthew Williamson, Gap, ...

May 14, 20141 Comment272 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: ‘Is it scalable? I think it has to be,’ Matthew Williamson

nikewinnerstays

Digital snippets: Nike, Burberry, Selfridge...

May 04, 2014No Comments375 Views

It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch

hermes

Hermès’ quirky menswear film features Fr...

Apr 28, 2014No Comments330 Views

Hermès wins on the video front once again this season, with the recent launch of a creative and quirky menswear campaign starring Ballet de l’Opéra