The infectious video of a US woman trying on a Star Wars Chewbacca mask has become the most-watched ever on Facebook Live and retailer Kohl’s is all over it.
Your round-up of the latest fashion and technology stories to know, from the spider silk of Bolt Threads coming soon to Patagonia, to the latest tech accelerator programme via L’Oréal, as well as further updates from Amazon, Birchbox, Everlane and more.
British Vogue has secured two Webby awards for its video series showcasing inside the fashion industry, as hosted by model and TV star Alexa Chung.
Siemens Home Appliances UK has launched a new film in its series around the future of the fashion industry; this time featuring wearable technology firm, CuteCircuit.
US digital ad revenues reached an all-time high of $59.6bn last year, according to the latest IAB Internet Advertising Revenue Report, and mobile devices are increasingly driving that growth.
In a continuation of its #missadventure campaign, Kate Spade New York this time tells the tale of three women who go on the perfect weekend away, only to have their plans go “comically, perfectly wrong”.
Amazon’s going all out to boost its fashion credentials at the moment with a new daily TV show in the US and a collaboration with Chiara Ferragni of The Blonde Salad, in Europe.
Your round-up of the latest stories to know about related to fashion and technology – also including Dolce & Gabbana’s naming slip-up and Topman’s video newsroom.
Your round-up of the latest stories related to fashion and technology, also including the new connected Neiman Marcus store and instant gratification at Bergdorfs.
In all the discussion of shifting fashion week strategies to a more retail or consumer driven calendar, one thing less discussed has been actually facilitating and measuring the shoppable element itself. For many, being direct-to-consumer and “in-season”, means the products […]
London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in […]
Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% Monday after it unveiled a new collection with Olivia Palermo and a new ad campaign. Its exclusive Olivia Palermo + Chelsea28 collection […]
Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London, Milan and Paris, exist. How do you showcase your new collection to a digital audience […]
Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series.
Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men this Sunday. The London-based designer will take to the platform – otherwise known as a […]
Christmas ads used to be all about selling product. Brands and retailers would dust off the Rat Pack Christmas album, add in some sparkly frocks and set the scene at a dinner party, office party or some other kind of […]
Last year’s list of the 100 most innovative companies, according to Forbes, saw French luxury brand Hermès sitting at number 13. Though it dropped to 22 in 2015, it can still be credited as a leader in creating desire coupled […]
Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting wishes wherever she goes. “The Wish Writer”, as it’s called, nods to the idea of […]
Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based fashion retailer, which has recently opened its first two stores in the US as well […]
Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous cat of Sainsbury’s, and on to a few more that are worth a look. Hermès […]
Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what resonates with consumers – should it be entertainment backed by shopping, or shopping backed by […]
In December 2013, Unilever launched a YouTube channel in the UK dedicated to hair. All Things Hair, as it’s called, generated over 17 million views and an average viewing time of one minute and 51 seconds, in its first six […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show (as pictured above) [Dezeen] Tom Ford releases video for spring 2016 collection starring Lady Gaga […]
We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to dress for autumn. Accordingly, a number of new films have been released that tick the […]
This post first appeared on Fashionista.com Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters, or Naomi Campbell taking a tumble in those sky-high Vivienne Westwood shoes. There have been […]
Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter, Instagram, Facebook, Pinterest, Tumblr, Snapchat (the list goes on), will all have their place, but […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of a break for the summer in a bid to regenerate, but we’ll be back later […]
Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart of the initiative, is a dedicated digital destination anchored by a video series called First […]
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