video Tag


Shoppable, intelligent video is a future in...

Nov 26, 2015No Comments286 Views

Shoppable video is an area retailers ranging from Asos to Kate Spade have played with for some time. Issues remain however around nailing exactly what


From the archive: Unilever’s ‘All T...

Nov 13, 2015No Comments330 Views

In December 2013, Unilever launched a YouTube channel in the UK dedicated to hair. All Things Hair, as it’s called, generated over 17 million views


Digital snippets: Hussein Chalayan’s ...

Oct 05, 2015No Comments394 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show


A pick of the best campaign films for A/W 1...

Sep 30, 2015No Comments466 Views

We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to


Robots, holograms and wearables: a tech his...

Sep 22, 20152 Comments595 Views

This post first appeared on Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,


Periscope is set to make fashion weeks more...

Sep 10, 20151 Comment427 Views

Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter,


Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments478 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of


#LiveinLevis campaign returns with Alicia K...

Aug 06, 2015No Comments483 Views

Levi’s is profiling five emerging musicians alongside 15-time Grammy award-winner Alicia Keys in the latest iteration of its Live in Levi’s campaign. At the heart


Digital snippets: Asos launches podcast, Bu...

Jul 27, 2015No Comments619 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Asos launches weekly podcast in customer engagement push [Retail Week]


Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments578 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards


Michael Kors and Gigi Hadid battle it out i...

Jun 14, 2015No Comments631 Views

Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary


Vogue India empowerment video clocks record...

May 27, 2015No Comments800 Views

Vogue has struck a chord with women in India – its recent My Choice video, which focuses on female empowerment, has been viewed nearly 10


Brands need to take greater advantage of th...

May 13, 2015No Comments942 Views

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie),


Puma introduces shoppable football video

Apr 20, 20151 Comment1640 Views

Puma has become the latest brand to experiment with shoppable videos. The sportswear company has teamed up with technology provider Smartzer to allow viewers to


Calzedonia opts for #TweetCam and Periscope...

Apr 14, 2015No Comments1425 Views

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter


Rag & Bone film is a contemporary stud...

Mar 04, 2015No Comments903 Views

Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as


British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1719 Views

This post first appeared on Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will


New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments1443 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway


Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments1041 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,


Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1563 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,


American Eagle introduces London stores wit...

Dec 16, 2014No Comments1130 Views

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,


YSL Beauté launches Google Glass tutorials...

Dec 15, 2014No Comments1572 Views

Yves Saint Laurent Beauté launched Google Glass make-up tutorials in its consignment at Selfridges department store in London last week. First offered at Bloomingdales in


Gucci falls into the festive season with sh...

Dec 13, 2014No Comments1146 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in


Comedy sketches from SRSLY duo anchor LOFT ...

Dec 07, 2014No Comments728 Views

LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season. The


J.Crew proves it’s ‘all ears’ with cu...

Dec 04, 20141 Comment961 Views

J.Crew has won over our hearts with this cute video series for the holiday season featuring “The (Helpful) Elephant in the Room”. Four claymation clips


Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments1082 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday


Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments1302 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers


Quirky #Hermesshake video places product fr...

Nov 21, 2014No Comments1202 Views

“Shake it baby!” reads the tagline for the latest video from Hermès, which cleverly showcases product through the guise of a playful and engaging piece


Nicholas Kirkwood on his social media arriv...

Nov 18, 2014No Comments991 Views

British footwear designer Nicholas Kirkwood has recently launched his social media presence, kickstarting with a focus on Instagram and YouTube, and anchoring it with a


Marks & Spencer leads with social medi...

Nov 09, 2014No Comments2514 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For