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Rag & Bone film is a contemporary stud...

Mar 04, 2015No Comments325 Views

Rag & Bone unveiled its autumn/winter 2015/16 menswear collection with a short film starring ballet dancer Mikhail Baryshnikov and street dancer Lil Buck. Intended as

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments868 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments601 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

mjcommute

Marc Jacobs’ #mjcommute series makes simp...

Feb 09, 2015No Comments611 Views

Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute,

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments646 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

AmericanEagleUK_daisylowe

American Eagle introduces London stores wit...

Dec 16, 2014No Comments747 Views

British model Daisy Lowe fronted a short film from American Eagle Outfitters to signify its arrival in the UK last month. Directed by Joshua Stocker,

ysl_anchor

YSL Beauté launches Google Glass tutorials...

Dec 15, 2014No Comments955 Views

Yves Saint Laurent Beauté launched Google Glass make-up tutorials in its consignment at Selfridges department store in London last week. First offered at Bloomingdales in

Gucci

Gucci falls into the festive season with sh...

Dec 13, 2014No Comments651 Views

News of Gucci might largely have been focused around the departure of creative director Frida Giannini and CEO Patrizio di Marco this week, but in

loft_srsly_anchor

Comedy sketches from SRSLY duo anchor LOFT ...

Dec 07, 2014No Comments412 Views

LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season. The

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J.Crew proves it’s ‘all ears’ with cu...

Dec 04, 2014No Comments523 Views

J.Crew has won over our hearts with this cute video series for the holiday season featuring “The (Helpful) Elephant in the Room”. Four claymation clips

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Harvey Nichols #CouldIBeAnyClearer Christma...

Dec 02, 2014No Comments625 Views

Harvey Nichols is following up on its award-winning Sorry I Spent It On Myself campaign from last year with another cheeky take on the holiday

MICHAELKORS_fashion-model-on-iphone

Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments853 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers

hermesshake_anchor

Quirky #Hermesshake video places product fr...

Nov 21, 2014No Comments800 Views

“Shake it baby!” reads the tagline for the latest video from Hermès, which cleverly showcases product through the guise of a playful and engaging piece

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Nicholas Kirkwood on his social media arriv...

Nov 18, 2014No Comments597 Views

British footwear designer Nicholas Kirkwood has recently launched his social media presence, kickstarting with a focus on Instagram and YouTube, and anchoring it with a

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Marks & Spencer leads with social medi...

Nov 09, 2014No Comments1548 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For

gap_sofiacoppola

Sofia Coppola directs Gap’s holiday ads

Oct 30, 2014No Comments862 Views

AdWeek hit the nailed on the head today when it referred to Gap’s holiday campaign directed by Sofia Coppola as “odd but charming”. A series of

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments675 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

wang_anchor

Wang teases H&M collaboration with bad...

Oct 23, 2014No Comments670 Views

This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film

ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments1227 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

Hunter_anchor

Mat Maitland brings surrealist style to Hun...

Oct 08, 2014No Comments901 Views

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments1071 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, F...

Sep 26, 2014No Comments918 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments925 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments602 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments756 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

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Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments950 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

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Storytelling insights anchor Gap’s Dress ...

Aug 28, 2014No Comments603 Views

Gap has enlisted Oscar-nominated director David Fincher for a series of ads tied to its Dress Normal campaign for autumn/winter 2014/15. Four spots have been

TOPSHOP_icebucketchallenge_anchor

Asos, Topshop, Burberry, Net-a-Porter among...

Aug 21, 2014No Comments820 Views

The big news yesterday was in Anna Wintour accepting the ALS #icebucketchallenge challenge from her daughter Bee Shaffer. The editor-in-chief of US Vogue posted a

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20142 Comments691 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment1396 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have