British e-tailers SimplyBe and MyTheresa have partnered with interactive video startup Smartzer to release shoppable videos via social media.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Macy’s demise.
Your round-up of the latest fashion and technology stories to know, from Yoox Net-a-Porter to Valentino and Lacoste, as well as Alibaba’s virtual reality plans and The North Face’s Watson-powered mobile shopping app.
While anything new in social media normally hits New York and London fashion weeks first, taking several seasons to finally get to Milan and Paris, Snapchat seems to be bucking that trend.
Fashion can seem to be a strange world when you’re not at its heart. It’s impractical, obsessed with things that the rest of the world thinks trivial, it’s frequently silly, and sometimes seems designed to make us all feel totally […]
Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us something we don’t know. But cynicism aside, it’s always interesting when someone pulls that kind […]
We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to dress for autumn. Accordingly, a number of new films have been released that tick the […]
Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic win, what’s beginning to take over with younger generations and the early adopter set is […]
A round-up of the latest stories to know about surrounding all things fashion and tech… Zoolander stars crash Valentino runway during Paris Fashion Week to announce sequel, web goes wild [AdWeek] Four reasons to care about the #AppleWatch [F&M] Fashion […]
Valentino has launched a short stop-motion animation film called Camubutterfly that encapsulates its pre-fall 2014 collection. Directed by Virgilio Villoresi, and produced by Withstand for Brw, the 45-second spot sees dozens of paper butterflies fluttering together to create pieces from […]
A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson debuts latest Prada feature [Fashionotes] Victoria’s Secret creates 3D-printed angel wings for fashion models [Huffington Post] […]
You may remember Valentino launched a virtual museum in December 2011. Designed as a downloadable desktop app, it was met with somewhat lukewarm reception in terms of its design and more importantly, its technical ability. It’s great to hear therefore, […]
The Valentino Garavani Virtual Museum launched today, and is well worth a look. As reported last month, it showcases five decades of the designer’s fashion history in an immersive 3-D experience; 300 dresses, 5000 images, 100 show videos, all in […]
Valentino is set to launch a virtual museum that will showcase five decades of the designer’s fashion history in an immersive 3-D experience. A downloadable desktop application connected to an online database, it captures over 300 dresses from the Valentino […]
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