US teen retailer Hollister is targeting its Gen Z customer base with a new docuseries via AwesomenessTV’s YouTube channel.
Brazilian footwear brand Melissa Shoes is launching interactive experience in two of its US locations in a bid to drive engagement and gain customer insights.
The infectious video of a US woman trying on a Star Wars Chewbacca mask has become the most-watched ever on Facebook Live and retailer Kohl’s is all over it.
If you’d visited a mall housing a J.C. Penney store over the holidays, you may have been welcomed by a virtual reality experience that took shoppers on an immersive ride to the North Pole. Created with marketing and technology agency […]
A new day dawns and we get a whole new set of figures about the Holiday shopping season, as well as another insight into just how strong m-commerce is becoming – especially for the young. This time it’s Discover’s Annual […]
US department store Nordstrom has integrated Microsoft’s Kinect technology into the windows of its flagship Seattle store. The Xbox accessory has been used to enable shoppers passing by to “write with light” on the white backdrop of the display simply […]
Coach has launched an interactive online campaign in the build up to Mother’s Day in the US. “Mother’s Day Stories: You, Your Mom & Coach” encourages consumers to share their Coach-related mother-daughter memories through Coach.com and Facebook. “Our heritage, your […]