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TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments411 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

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Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments249 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

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Social commerce proves key digital trend fo...

Sep 23, 2014No Comments480 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

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All the digital activity surrounding this #...

Sep 12, 20141 Comment567 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments256 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments269 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

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Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments322 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment477 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 20141 Comment615 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June

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WGSN to host live Twitter Q&A on the fu...

Jun 09, 2014No Comments270 Views

Trend forecaster WGSN might be best known for its design and product development work (seasonal colours, silhouettes, consumer insights and more), but it also analyses

matthew

Digital snippets: Matthew Williamson, Gap, ...

May 14, 20141 Comment258 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: ‘Is it scalable? I think it has to be,’ Matthew Williamson

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments202 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment600 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

mjdaisy

Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments206 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments250 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

tommyhilfiger

Tommy Hilfiger opens ‘social concierge’...

Feb 09, 20143 Comments975 Views

Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in

jcpenney

JC Penney tried, but failed to nail social ...

Feb 03, 2014No Comments82 Views

Last year’s Super Bowl game was all about the success Oreo achieved with its Dunk in the Dark instant Twitter response. While lots of brands

adidas_Stan_Smith_Popup

Digital snippets: adidas, Louis Vuitton, Ne...

Jan 20, 2014No Comments355 Views

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks… adidas launches Stan Smith pop-up store,

DolceGabbana_AW13

2013: a designer meets digital year in revi...

Dec 23, 20131 Comment384 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

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All the interactive elements accompanying J...

Nov 26, 20135 Comments440 Views

Hopefully by now you will have all seen, or at least heard about, John Lewis’ epic £7 million Christmas ad: The Bear and The Hare,

Digital snippets: Michael Kors, Banana Repu...

Nov 11, 2013No Comments913 Views

A short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital

Warehouse fans go #knitbombing in recent so...

Oct 29, 2013No Comments222 Views

As mentioned in a recent post about the #topmansprayonjeans campaign, there’s a big focus on user-generated content being seen from a multitude of retailers of

Topman pulls in consumer content with #topm...

Oct 23, 20131 Comment276 Views

  User-generated content might be somewhat of an old phrase in the digital space these days, but there’s a phenomenal amount happening around it of

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments182 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Net-a-Porter calls for shopper content with...

Oct 07, 20131 Comment896 Views

The signature black boxes that arrive from Net-a-Porter tied with a grosgain ribbon have long been a favourite for user-generated content. From Instagram images to

Burberry shoots SS14 #LFW show on new iPhon...

Sep 16, 20131 Comment329 Views

  The social media content surrounding Burberry’s spring/summer 2014 show at London Fashion Week was captured exclusively using Apple’s new iPhone 5S iSight camera. The promotional

Kenneth Cole unveils Vine mosaic during #NY...

Sep 14, 20131 Comment168 Views

Over 120 Vine videos were released in real-time during last weekend’s Kenneth Cole presentation at New York Fashion Week, tied to the theme “Your point

chirp_topshop

Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments426 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via

Digital snippets: Burberry, Gucci, Kenneth ...

Sep 08, 2013No Comments204 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital. Look out for another round-up later this week specific to

Why and how fashion brands should be on Vin...

May 14, 20133 Comments230 Views

We just can't stop watching our #vine #stopmotion #fashion @vineapp http://t.co/VmmpQ5rbdx — French Connection (@FCUK) April 16, 2013   When Vine, Twitter’s six-second, video-sharing app,