Twitter Tag

CLZCalzedonia_anchor

Calzedonia opts for #TweetCam and Periscope...

Apr 14, 2015No Comments169 Views

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments466 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

Burberry

Burberry #Tweetcam to provide personalised ...

Feb 22, 2015No Comments802 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments995 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments649 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

KatyPerry_anchor

Jeremy Scott’s missed opportunity in ‘u...

Feb 02, 2015No Comments453 Views

One of the great add-ons to Katy Perry’s performance during last night’s Super Bowl was the fact limited edition merchandise was instantly made shoppable to

VictoriasSecret_anchor

#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments493 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two

Burberry_burberry_hr

2014: A designer meets digital year in revi...

Dec 27, 2014No Comments1632 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments952 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

burberry_anchor

Burberry team offering personalised gift su...

Dec 17, 20141 Comment913 Views

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on

bloomies_anchor

Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1272 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming

twitterbird_anchor

Twitter encourages retail advertisers ahead...

Nov 05, 2014No Comments715 Views

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments706 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments1394 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments793 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments953 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment1270 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments792 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments485 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

twitter_anchor

Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments489 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment852 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 20141 Comment971 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June

lornahall_wgsn_askwgsn

WGSN to host live Twitter Q&A on the fu...

Jun 09, 2014No Comments463 Views

Trend forecaster WGSN might be best known for its design and product development work (seasonal colours, silhouettes, consumer insights and more), but it also analyses

matthew

Digital snippets: Matthew Williamson, Gap, ...

May 14, 20141 Comment483 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: ‘Is it scalable? I think it has to be,’ Matthew Williamson

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments362 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 20141 Comment2320 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

mjdaisy

Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments517 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments563 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

tommyhilfiger

Tommy Hilfiger opens ‘social concierge’...

Feb 09, 20143 Comments4818 Views

Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in

jcpenney

JC Penney tried, but failed to nail social ...

Feb 03, 2014No Comments293 Views

Last year’s Super Bowl game was all about the success Oreo achieved with its Dunk in the Dark instant Twitter response. While lots of brands