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#FashMash and Twitter’s Web Summit party ...

Nov 04, 2015No Comments400 Views

Collaboration will lead the fashion industry forward, was the overriding message at last night’s #FashMash party held in partnership with Twitter during Web Summit in


#FashMash and Twitter to celebrate fashion ...

Oct 30, 2015No Comments526 Views

The worlds of fashion and technology will be celebrated in style during the Web Summit in Dublin at an exclusive party hosted by the team

webinstance_Gigi Hadid in Twitter Halo 02

From Instagram to Snapchat: the best uses o...

Oct 15, 2015No Comments582 Views

One month later, four cities down and with hundreds upon hundreds of different designer looks for spring/summer 2016 revealed, it’s no wonder so much of


Robots, holograms and wearables: a tech his...

Sep 22, 20152 Comments576 Views

This post first appeared on Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,


10 techy things to look out for this #NYFW

Sep 11, 20151 Comment487 Views

Tweet with the official New York Fashion Week hashtag this week – #NYFW – and you might spot the pleasant surprise of a fashion-themed emoji


Periscope is set to make fashion weeks more...

Sep 10, 20151 Comment417 Views

Interested in fashion weeks? Prepare to be social media bombarded starting from tomorrow when the shows kick off for another season in New York. Twitter,


Digital snippets: Ralph Lauren’s smar...

Sep 01, 20151 Comment404 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph


Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments565 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards


Calzedonia opts for #TweetCam and Periscope...

Apr 14, 2015No Comments1402 Views

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter


Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments889 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than


Burberry #Tweetcam to provide personalised ...

Feb 22, 20154 Comments1836 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called


British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1703 Views

This post first appeared on Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will


New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments1420 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway


Jeremy Scott’s missed opportunity in ‘u...

Feb 02, 2015No Comments736 Views

One of the great add-ons to Katy Perry’s performance during last night’s Super Bowl was the fact limited edition merchandise was instantly made shoppable to


#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments841 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two


2014: A designer meets digital year in revi...

Dec 27, 2014No Comments2029 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of


Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1597 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp


Burberry team offering personalised gift su...

Dec 17, 20141 Comment1478 Views

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on


Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1902 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming


Twitter encourages retail advertisers ahead...

Nov 05, 2014No Comments947 Views

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The


Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments1066 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 20141 Comment2034 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art


Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments1217 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]


Social commerce proves key digital trend fo...

Sep 23, 2014No Comments1250 Views

This post first appeared on Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,


All the digital activity surrounding this #...

Sep 12, 20141 Comment1946 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments990 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,


WGSN’s social media news room to provide ...

Sep 03, 20142 Comments766 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to


Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments636 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &


Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment1213 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 20141 Comment1544 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June