W magazine has turned to augmented reality for its latest issue, introducing an interactive virtual experience accessible from its physical pages.
Ben Parr, co-founder of chatbot building platform Octane AI, believes growing an audience through bots enables brands to be at the forefront of this space once the technology improves.
Emotional advertising is far more powerful than rational advertising, according to the Institute of Practitioners in Advertising, with John Lewis a great example of a brand that’s capitalised on it.
Georg Jensen has released a series of short videos for Valentine’s Day, under the header #MarkedwithLove.
Prada Parfums has launched a virtual reality experience tied to its new La Femme and L’Homme fragrances, which takes users on a ‘choose-your-own adventure’ journey.
Actress Zosia Mamet returns to Kate Spade New York’s #MissAdventure campaign series, this time accompanied by her friend Miss Piggy for the holiday season.
Prada’s Past Forward is a short black-and-white film set in a futuristic silent dreamscape and referred to by the brand as a “complex collage”.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the impact of Trump on retail.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the role of blockchain for designers.
Our new #FashMash Live event series will kickstart this Thursday with an evening at Huckletree Shoreditch focused on the future of creative communications for the fashion industry.
Our new series of events dedicated to learning and insights for the fashion industry will kickstart with an evening at Huckletree Shoreditch focused on the future of creative communications.
In a continuation of its #missadventure campaign, Kate Spade New York this time tells the tale of three women who go on the perfect weekend away, only to have their plans go “comically, perfectly wrong”.
While anything new in social media normally hits New York and London fashion weeks first, taking several seasons to finally get to Milan and Paris, Snapchat seems to be bucking that trend.
Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series.
If you’d visited a mall housing a J.C. Penney store over the holidays, you may have been welcomed by a virtual reality experience that took shoppers on an immersive ride to the North Pole. Created with marketing and technology agency […]
Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel may have just won a battle for the Chanel Instagram account [The Fashion Law] Why […]
If you haven’t yet spared 11 minutes to watch Karl Lagerfeld’s new short film for Chanel; here’s your chance. Once and Forever, as it’s called, is a fictional look behind-the-scenes of a fictional biopic on Gabrielle “Coco” Chanel, with actress […]
We might be in the final throes of the spring/summer 2016 fashion week season, but all the while our consumers (remember those) are starting to dress for autumn. Accordingly, a number of new films have been released that tick the […]
After seven days, over 300 speakers and more magnums of rosé than even the Carlton probably dares to think about, Cannes Lions has wrapped for another year. Whether you were stuck at home or just spent too much time on […]
Virtual reality is heavily integrated in the gaming space, but progressively finding avenues into other industries too. Travel is an obvious one, and increasingly, so is retail. It’s on that basis Sapient Nitro is using the Cannes Lions International Festival […]
Anything fun deserves to be celebrated, so kudos to Michael Kors for this joyful little video featuring the designer himself playing a version of Pictionary with model Gigi Hadid. Called Glamour Games, the contest sees the duo drawing sketches to […]
Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use the platform to tell the tale of its Desert Boot as it relates to popular […]
The silly season is upon us, and with it a whole host of campaign releases referencing everything from the partying to the magical storytelling that Christmas so provides. We’ve already had penguins at John Lewis and fairies at M&S, not […]
This post first appeared on WGSN.com/blogs Big budget fragrance campaigns aren’t of course a new phenomenon, but they do continue to be the strongest examples of the fashion industry pushing storytelling. From Dior to Calvin Klein, there are numerous iconic […]
Sustainable kidswear brand The Fableists has released a short animated film narrated by British comedian Jennifer Saunders. The Epic Thread, as it’s called, tells the tale of a fearless young girl and her pet pug Tony who follow a thread […]
Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global campaign. Created in partnership with AKQA, the microsite is designed to serve as a living […]
A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so: “First Kiss” film (as above) goes […]