Tag Archives: spring/summer 2013

Oscar winner Jennifer Lawrence features in making-of Miss Dior handbag ad

28 Feb Miss Dior - Jennifer Lawrence

 

In case you hadn’t heard enough about Jennifer Lawrence this week (be sure to watch this and this by the way), here now is a video from the behind-the-scenes of her debut Miss Dior handbag ad.

Shot by Willy Vanderperre, it shows the new Oscar-winning actress posing for the spring/summer 2013 stills shots, all the while speaking over the top about her love of Dior and the timelessness of the bags in question.

“Dior represents beauty and strength in women and that’s how I feel when I’m wearing his clothes, they just make you feel so confident,” she says.

Kudos to Dior for adding her to their Academy Award-winning line-up: Marion Cotillard, Charlize Theron and Natalie Portman included.

On that note, Portman’s latest Miss Dior fragrance film, directed by Sofia Coppola, is also just out. “La vie en rose”, as it’s called, is a beautiful spot, and well worth the watch…

Hermès opts for playful with sports-themed stop motion campaign films

26 Feb Hermes_LongLiveSport

 

If there’s one way to bring a touch of character to a French luxury house, it’s with a series of stop motion films filled with nothing but props and accessories.

Enter then Hermès, which has released a total of four short spots featuring classic items from the company (scarves, ties, homeware) alongside sports-themed equipment that comes to life to beautifully show off the eccentric, playful and quirky nature of the brand.

China plates play ping pong while handbags spectate for instance (as above), or pairs of shoes are seen emerging from a picnic basket and leapfrogging one another (as below). The croquet spot then features silk ties coiling into hoops through which the balls travel, and in “No Sport”, pétanque balls are seen delicately snoozing on cushions under a tree (both also below).

The films were directed by Simon Cahn and are part of the brand’s spring/summer 2013 “Long Live Sport” campaign.

An interactive segment of the Hermès website has also been released, which invites users to navigate an illustrated garden map to find the sporting activity, and accordingly the video, of their choice.

 

 

 

Hermes_longlivesport2

Spring films arrive from Lanvin, Calvin Klein and David Beckham Bodywear for H&M

9 Feb Fashion David Beckham

It’s been a bit of a week for fashion film releases, with highlights coming in from Lanvin, Calvin Klein and H&M surrounding the spring/summer 2013 campaigns.

 

Lanvin, a firm favourite every season thanks to the genius of creative director Alber Elbaz, has unveiled a spot that seems as though it’s just focusing on the print shoot in action. The models are each seen posing in beautiful surrounds very calmly, before suddenly a Skype call comes in from Elbaz who was unable to get to New York due to Hurricane Sandy.

What follows is highly amusing commentary from him on the “sick perspective” and “beautiful lighting” of the campaign. “It’s very very poetic, very chic,” he says. “There’s something very Californian about [it]… You know I’m still at the office. I feel I’m in a dream, I feel I’m in a cloud.”

 

Calvin Klein meanwhile, followed its Super Bowl underwear spot with the rest of its spring/summer campaign. Actor Alexander Skarsgård and model Suvi Koponen both star in its film, Provocations, which sees the men’s and women’s Calvin Klein Collection, ck Calvin Klein and Calvin Klein Jeans brands all brought together for the first time. There are three variations of it available: 10 minutes, 60 seconds and 30 seconds (above).

Shot on location in California by Fabien Baron of Baron + Baron, it focuses on recurring elements of fire, air and water as the pair are seen in a variety of “sleek, architectural settings to dark and mysterious milieus”.

 

And H&M roped in film director Guy Ritchie to shoot David Beckham in his first video spot for the retailer. The ad sees Beckham chasing after his family car after his bathrobe gets stuck in the door. As he runs / jumps / swims through the Beverly Hills neighbourhood he continues to lose other items of clothing remaining in just the boxers from his Bodywear line.

“David makes the perfect leading man,” said Ritchie. “For me this felt more than a campaign; it was like directing a short film.”

New Twitter app Vine to support Calvin Klein’s first Super Bowl ad, other brands experiment

1 Feb CK

 

It’s likely you’ve heard the news that Calvin Klein is launching its first ever Super Bowl campaign this coming weekend.

The 30-second spot for the brand’s latest men’s underwear offering will debut towards the end of the first quarter of the game on Sunday evening. It sees model Matthew Terry shot by creative director Fabien Baron of Baron + Baron, in a provocative commercial based on the idea of “man versus machine” (see above preview).

What’s particularly interesting however is the idea that the campaign will be supported with activity on Twitter’s new video-sharing app, Vine. According to a statement, digital content will be posted throughout the event on this new app, which allows six-second videos to be played on loop, much like animated GIFs. The news follows a variety of experiments on the platform by other brands, including Gap and Urban Outfitters (as below).

Like other social platforms before it – such as Instagram – the instant beauty of Vine has been the room for experimentation it affords brands both big and small. Take British start-up Olivia Burton watches, for instance – it’s been having a play with content this week to great effect. A simple series of product shots captured on a black and white photographic background, portray an incredibly high quality and on-brand message.

Calvin Klein will no doubt achieve the same. The next question, of course, will be how all they’re received by consumers.

Back to the Super Bowl, and Calvin Klein is also planning to push relevant content across its Facebook, Tumblr and YouTube pages on game day.

“We are a brand with a rich advertising legacy and we firmly believe in powerful, multi-platform lifestyle advertising to support and grow the brand’s image around the world,” said Tom Murry, president and CEO of Calvin Klein, Inc. “This is a significant milestone, and, as an iconic American designer brand, we are extremely proud to be able to debut the latest Calvin Klein Underwear campaign during the Super Bowl – the most watched television event annually in the United States.”

According to Nielsen, the 2012 Super Bowl had 111 million viewers, making it the most-watched television program in US history. Another interesting study showed as many as 40% of this year’s viewers are watching for the ads rather than the sport.

The Calvin Klein spot will also be included in Twitter’s #AdScrimmage and YouTube’s Ad Blitz contests for the best Super Bowl XLVII ads as voted for by fans.

You might also like:

THAT David Beckham for Super Bowl H&M ad

The Super Bowl’s stylish digital spin, featuring H&M, Madonna and Vogue

Topshop animates nail colours in SS13 video

24 Jan Topshop nails

 

Topshop has released a very cute stop-motion video short to promote its spring/summer 2013 nail colours.

Created by brother and sister filmmaking duo Sadie and Joe Williams, it brings to life a series of nail varnish pots, painted nails and even emery boards.

“Dancing nails in sizzling new season colours as well as statement glittery shades will transport you somewhere tropical!” reads the write-up. Watch it below…

[via AlexLoves]

Digital snippets: Burberry, Marc Jacobs, Tom Ford, Nicolas Ghesquière, Hunter, G-Star, Dita von Teese

15 Jan Burberry_romeobeckham

Some more great stories from around the web surrounding all things fashion and digital over the past week or so:

 

  • Watch Romeo Beckham run circles around his fellow Burberry models in SS13 campaign video (as above) [Telegraph Fashion]
  • How Marc Jacobs is amping up the luxury e-commerce experience [PSFK]
  • Tom Ford will even be inviting bloggers to his first ‘real’ runway show [Styleite]
  • Nicolas Ghesquière’s first-ever tweet: an analysis [The Cut]
  • Hunter takes control of British weather in global Facebook campaign [Campaign]
  • G-Star Raw launches animated video campaign [WWD]
  • Dita von Teese sews QR codes directly into her clothing [PSFK]
  • Op-ed: Fashion’s unsung internet forums [BoF]
  • Do people actually shop on phones? The answer is decidedly yes [NY Times]
  • Shoedazzle taps Rachel Zoe as new celebrity spokesperson [AllThingsD]

3.1 Philip Lim turns to “Trickers” for SS13 menswear video

4 Jan 31-phillip-lim-ss13-trickers

 

3.1 Phillip Lim has proved an early addition to the onslaught of spring/summer 2013 campaign videos, with a beautiful spot for its menswear line that demonstrates martial arts tricking.

Shot by photographer Jacob Sutton, the film features real-life trickers Jason Mello and Micah Karns in action. As described by the Huffington Post, tricking is “a real-time, pan-athletic forum between floor gymnastics and martial arts skill, and extreme sports showmanship”.

It continues: “It’s like parkour without the cityscape, or half-pipe skateboarding without the board (or the pipe, for that matter). In tricking, the emphasis is on motion and creativity — and the more emphatically they’re delivered, the better.”

What better way to show off a new collection?

Digital snippets: Louis Vuitton, Love magazine, & Other Stories, Nike, Caché, Hearst

2 Jan louisvuitton_paperdoll1

Happy new year one and all! To kickstart 2013, here are a handful of stories surrounding all things fashion and digital from over the holiday period you may have missed:

LouisVuitton_paperdoll

  • Louis Vuitton pushes spring/summer line with downloadable paper doll cutouts (as pictured) [Luxury Daily]
  • Love magazine released a star-studded Fashion Nativity video on Christmas Day featuring Laura Carmichael, Pixie Geldof, Giles Deacon, Henry Holland, Abbey Clancy and more [Love]
  • New video from H&M’s forthcoming & Other Stories line reveals craftsmanship of bags in its first collection [YouTube]
  • Nike gamifies every day human movement with NikeFuel Missions video game [DigitalBuzzBlog]
  • Fashion retailer Caché launches mobile app featuring push notifications [AdWeek]

Romeo Beckham fronts SS13 Burberry campaign

17 Dec burberry-spring_summer-2013-campaign-featuring-romeo-beckham-on-embargo-until-18-december-00_00-gmt

burberry spring_summer 2013 campaign featuring romeo beckham - on embargo until 18 december 00_00 gmt

Romeo Beckham has been announced as the spring/summer 2013 face of Burberry’s mainline campaign.

The 10-year-old son of David and Victoria Beckham, appears in a print image and short film (as below) shot by Mario Testino, which broke online earlier today.

He wears a signature Burberry trench coat while playfully pointing an umbrella at models Edie Campbell and Charlie France who appear alongside him. Tom Odell’s “Another Love”, which featured in Burberry’s SS13 show, plays over the top.

Future content released throughout the season will star other Brits including Cara Delevingne, Charlotte Wiggins, Alex Dunstan and Max Rendell, all of whom have previously featured in Burberry campaigns or runway shows.

Chief creative officer, Christopher Bailey, said: “This season’s campaign lights up with the infectious energy of an amazing young cast of old and new Burberry family. Cara, Edie, Charlotte, Charlie and Alex are joined by Max and Romeo, who was a joy to work with and really stole the show.”

The campaign is being rolled out across “all Burberry touch points and platforms globally”. That will include outdoor and print advertising, as well as Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sina Weibo, Douban, Kaixin001 and Youku.

As with last season, consumers are also able to purchase the new collection straight from the images on Burberry.com as well as in stores.

Calvin Klein partners with FashGif for fun Tumblr images

19 Sep

Calvin Klein has enlisted Tumblr blogger FashGif to create a series of animated images of its new spring/summer 2013 womenswear collection.

The initiative sees still catwalks shots from the recent NYFW show brought playfully to life through added interest and detail, thanks to the signature work of FashGif’s Greta Larkin. As her page reads, it’s all about “making fashion move”.

Each image is appearing on Calvin Klein’s own Tumblr page every day this week. Below are two more examples of those released so far.

The company is also continuing its relationship with blogger and model Hanneli Mustaparta, focused on behind-the-scenes images from fashion week.

FashGif also created this exclusive image for trend forecasting site WGSN’s Tumblr last week, inspired by the Proenza Schouler SS13 show:

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