I love this new animated video from Kenzo:
Directed by Jo Ratcliffe and produced by Ryan Goodwin-Smith at Passion Pictures, it acts as a teaser for the brand’s first collection under new creative directors Humberto Leon and Carol Lim of Opening Ceremony. Bright, quirky and fun, it’s incredibly on-brand.
The music is by Rob Coudert, and animation by Rob Ward and Suzanne Deakin.
It also appeared in The Business of Fashion’s recent Top 10 fashion films of the season.
In a recent interview with Dazed & Confused magazine, Gareth Pugh talked about fashion film as an add-on to a collection rather than a substitute. I love his thoughts around how it can capture concept and box up emotion beyond the existence of the line itself:
I think to have both is what I want to do next [published before his weekend showing in Paris] – so you’re communicating with an audience through a live show, and you have a film that is more about the world in which those clothes exist, which can be seen anywhere online. Show images exist online forever, but the idea that went behind that show is lost, and at the end of the day it’s bar-coded, it’s shipped out and it’s available to everybody. With the film, an emotion can live on forever.
His spring/summer 2012 film, created with Ruth Hogben and starring Crystal Renn, was shown in Paris this weekend, fused with the live catwalk show. Watch it here:
In the same interview, he also touched upon information-overload in the digital age:
I already feel quite separated from the generation below us because of things like Facebook, Twitter and blogging, which we didn’t have as teens. I don’t really get it. I think it’s too much, it’s an overload, and I don’t like that aspect of it. It means the way we live now is so much faster than it used to be. Before, with monthly magazines, a magazine would define what that month was. That’s the great thing about magazines – they are little bookmarks in time, whereas now, there’s no time to bookmark anything because it’s all happening in real time. But now you have so much choice, so much information – there’s so much to absorb. You just have to look at someone like Lady Gaga or Justin Bieber – it’s just a phenomenon of the world in which we live, and it would have never happened before, but it’s amazing that things like that can happen at all. It’s like that stupid video on YouTube with that little kid biting that other kid’s finger – funnily enough, I was watching that video the other day, it has over 350 million hits. It bothers me that that can happen, but that’s just the way it is.
With Milan Fashion Week well under way, I wanted to draw attention to Vogue.co.uk’s new Photo Alert sending service.
Users are now able to sign up by email to the spring/summer 2012 shows they’re most interested in seeing to receive notification the moment the images are up.
The launch surrounds the website’s new “season pages”, which feature all of the upcoming shows in one place.
Designed to fill with content whatever size screen you have, the page scrolls alongside a fixed right hand column for advertisers. Entire past seasons are also available.
According to Peter Miller, head of product development & technology at Condé Nast Digital, moving forward, these pages will also contain beautiful editorial descriptions of the show and trend highlights from each season, as well as what was big in fashion news at the time.
London Fashion Week, which kicked off Friday, is showcasing an increased commitment to all things digital this season. Designers and retailers are giving consumers around the world better access to shows and events than ever before through live, online showcases and digitally enhanced retail experiences…
Read the rest of my Mashable piece, here: How London Fashion Week is going digital
With London Fashion Week kicking off tomorrow, there are lots of exciting digital initiatives launching all over the capital. More detail to come, but first off, here is a how-to guide for following all the action on Twitter, created by the site’s all-new UK office in partnership with the British Fashion Council:
Twitter is a great place to follow your interests. And if you’re interested in fashion now is the perfect time to check it out. With London Fashion Week coming up, UK designers and fashion industry influencers are taking to Twitter to talk about trends, share images, and bring you behind the scenes at the hottest catwalk shows. If you want to be a part of London Fashion Week but can’t be there in person – experience it live on Twitter.
Who to Follow
- For up-to-the-minute news and live Tweets from catwalk shows, presentations and events, follow the official account of London Fashion Week @LondonFashionWk
- The hottest names in British fashion are on Twitter, here are a few to get you started:
- Never be late to a trend or miss an “it” bag again by following industry insiders like:
- Alexa Chung @alexa_chung
- Daisy Lowe @daisylowe
- Editors from top UK fashion mags: @hilaryalexander, @LorraineELLE, @LucyBAZAAR, @fashedatlarge and @vogue_london, to name a few
- Laura Bailey, model and ambassador for BFC @laurabailey77
- LFW Daily, the official newspaper of LFW, reporting from fashion’s front line @thelfwdaily
- Lulu Kennedy, founder of Fashion East @_lulukennedy
- Musa Tariq, head of digital marketing at Burberry @musatariq
- Susie Bubble @susiebubble
- Yasmin Sewell, fashion retail consultant @yasminsewell
- And when you need a fashion fix after LFW is over, be sure to follow your favorite retailers, like:
Twitter just launched its new Photo Galleries feature, which means you can see all of the pics that someone has posted on one page, in a gorgeous new layout. Try visiting the @burberry account and clicking “View All” where the images are posted. This is great way to see looks from your favorite designers as soon as they’re posted. Another great way to find pics is by searching #LFW and clicking on the images link.
Live from #LFW
- Follow the action live and experience London Fashion Week even if you can’t be there in person
- Search #LFW on Twitter to find all the Tweets and photos tagged with the London Fashion Week hashtag
- Designers, reporters, and industry insiders will be using this hashtag to make it super easy for you to find out, in real time, what’s happen at the show
Some more great stories from around the web surrounding all things fashion and digital over the past week:
- How fashion bloggers gain access to New York Fashion Week [Mashable]
- Vogue collaborates with online luxury retailer Moda Operandi to offer SS12 designer collections straight off the runway [PR Newswire]
- Oscar de la Renta launches community-driven Tumblr page ahead of #NYFW show [WWD]
- Bergdorf Goodman invites footwear obsessives to share pics via Instagram for Shoes About Town campaign [5th/58th]
- Topman enters Facebook-commerce with new storefront on fan page [Media Week]
- Lyst launches Runway Tracking, enabling users to tag favourite items ready for notification as they hit store [Mashable]
And so the SS12 fashion week season begins…
Check out Mashable’s piece on how to follow all things New York online via live-streaming, Twitter, Tumblr, Instagram and more, here.
Ever wondered what happens at the menswear shows? Louis Vuitton has just published a video documenting behind-the-scenes in the build up to its most recent affair; the spring/summer 2012 collection.
Hair, make-up, music, prepping, pinning, dressing and walking… all with the odd celebrity front row spotting thrown in. Check it out here: