NBA star Carmelo Anthony is helping the models of Valentino’s resort 2018 campaign up their basketball skills.
Converse is focusing in on the butterflies kids (and adults) get before their first day for the back-to-school season, with a GIF-laden campaign called First Day Feels.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.
Reebok has reimagined US presidential candidate Hillary Clinton’s infamous pantsuit using its high-tech performance materials ahead of the final presidential debate tonight.
The fifth annual edition of Arizona State University’s Emerge festival will focus on The Future of Sport in 2040, with 10 designers creating unique looks imagining what performance-wear will be able to do.
A highlight keynote session at this year’s SXSW Interactive festival came from Under Armour CEO and founder, Kevin Plank, who talked about growing the business from a $4 billion one today, to $7.5 billion by 2018.
Fitbit is upping its stakes in the fashion game, and teaming up with hot New York design duo, Public School, is front and centre in that strategy.
How important is ‘athleisure’ as a trend that’s impacting sales figures for sportswear companies? Well, sports brands never really own up to that. But the sales growth some of the big names are seeing suggests that it’s a real sales […]
Trawling the halls of the Las Vegas Convention Center during CES is the equivalent of perusing 38 football fields of shoulder-to-shoulder booths featuring endless displays of new technology. The great news about the internet: you don’t have to actually do […]
Poor working conditions. Inability to meet demand. Slow trend response. They’re all consequences of the move to low-cost manufacturing in factories many thousands miles from brands’ creative centres… until now, that is. Fashion has finally got what the car industry […]
Back to the Future fans were waiting with bated breath following a tweet by Nike on the eve of October 21 that simply read: “.@realmikefox see you tomorrow.” Could the self-lacing sneakers promised ever since their fictionalized version were seen on the […]
Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in the space too. Burger King, Coca-Cola and Ikea have all experimented with their own emojis […]
Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day while out in the wilderness. The Magic Hour, as the initiative is called, sees virtual […]
Tommy Hilfiger is celebrating its 30th anniversary this year, and with it making two pieces walking its catwalk show at New York Fashion Week on Monday, immediately available to buy. These limited edition commemorative styles include a varsity-inspired faux fur […]
This post first appeared on WGSN.com/blogs H&M is marking the launch of its Alexander Wang designer collaboration with the release of an interactive campaign film dedicated to the activewear-inspired line. The two-minute spot opens on Wang himself setting the timer […]
Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has become known for his use of special effects to create awe-inspiring six second clips. In the […]
A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World Cup ad? [AdWeek] Alexander Wang and friends bring SNL’s Mango back in latest ad [GQ] […]
https://www.youtube.com/watch?v=3XviR7esUvo It was perhaps Nike that was the buzziest of brands over the past couple of weeks, if you take into consideration both the successful launch of its unofficial World Cup campaign, Winner Stays (as above), and the rumoured shift in strategy […]
http://www.youtube.com/watch?v=bu2ht9c-FFU #LiveBeautifully seems an apt hashtag for the latest ad from Lacoste. Created to support the brand’s “Life is a Beautiful Sport” campaign, it’s an arresting 60-second film depicting “a man about to risk it all to win the game of […]
Here’s a highlight of other stories from around the web surrounding all things fashion and digital recently: American Eagle unveils denim runway across America with “Rock Your Walk” seamless video project [WSJ] Rebecca Minkoff goes digital with fall campaign (as […]
This article first appeared on Mashable [youtube https://www.youtube.com/watch?v=_-SaKnVRwRw&w=490&h=276] Among today’s modes of online communication, we’re well-versed in the use of text, images and video. But what about dance? In a campaign for its new Sync fragrances, Puma is proposing […]
A round-up of stories from around the web surrounding all things fashion and digital over the past week: Holographic ad gives live demo of Nike shoes on the street [PSFK] Bloomingdale’s installs body scanners to help you find jeans that […]
[youtube http://www.youtube.com/watch?v=UijTY2K9MUM&w=490&h=400] If there’s one way to bring a touch of character to a French luxury house, it’s with a series of stop-motion animated films filled with nothing but props and accessories. Enter then Hermès, which has released a total […]
Lacoste is celebrating its 80th birthday and honouring the visionary spirit of its founder, Rene Lacoste, with a video short that highlights how future technology might impact the classic polo shirt. Created by agency MNSTR, the spot sees the item […]
From The Queen’s cameo alongside James Bond to the reunion of the Spice Girls, there’s no doubt Danny Boyle’s approach to the opening and closing ceremonies of the London 2012 Olympics, was sheer creative genius. As Jeremy Hunt, secretary of […]
London 2012 has been dubbed the “social media Olympics”, and rightly so given the overwhelming growth seen all things digital even since Beijing in 2008. All the usual platforms are proving relevant, from YouTube to Instagram, and of course Twitter […]
Stylist magazine launched its first augmented reality issue today with an interactive cover featuring Great Britain’s synchronised swimming team. Enabled through a partnership between the UK free weekly title and image recognition app Blippar, the cover can be scanned to […]