The infectious video of a US woman trying on a Star Wars Chewbacca mask has become the most-watched ever on Facebook Live and retailer Kohl’s is all over it.
Your round-up of the latest fashion and technology stories to know, from the spider silk of Bolt Threads coming soon to Patagonia, to the latest tech accelerator programme via L’Oréal, as well as further updates from Amazon, Birchbox, Everlane and more.
As a master of the rule “sex sells”, a certain level of innuendo comes as standard with Calvin Klein’s ad campaigns, and boy does its latest series for spring/summer 2016 remain firmly within that realm.
Dolce & Gabbana has turned the illustrations from its autumn/winter 2016 accessories range into stencils that will appear as branded street art in the four fashion capitals of the world.
This eyebrow beauty product has grown 30-fold in just over a year by utilising a unique advertising model of targeted Facebook spend coupled with native advertising.
US digital ad revenues reached an all-time high of $59.6bn last year, according to the latest IAB Internet Advertising Revenue Report, and mobile devices are increasingly driving that growth.
Andrew Robb, COO at online fashion marketplace Farfetch, took to the Millennial 20/20 Summit stage this week to talk about the role of the millennial audience on both workplace culture and social media trends.
Your round-up of the latest fashion and technology stories to know, from the big focus on chatbots following F8, to new updates from Burberry and Ralph Lauren , as well as another look at whether social can sell.
Spring’s new personal shopping bot on Facebook Messenger offers users a simple route to commerce through conversation based on a series of multiple-choice questions.
Prada delivered hugely disappointing results on Friday and promised some ideas about how it would turn itself around at a conference call on Monday. The outcome? It seems it’s finally (truly) set to back all things digital.
It’s goodbye Hedi Slimane and hello Anthony Vaccarello quite literally on Instagram where Saint Laurent has wiped all of its previous posts and replaced them with a single portrait of its incoming creative director.
By 2020 we’ll all be using augmented reality to try on items before we buy, digital currencies to make payments for them, and 3D printing to download them there and then, according to consumers in a new study by Infomentum.
Net-a-Porter, Gucci and BCBG Max Azria were among those from the fashion industry encouraging users to sign up to post notifications on Instagram this weekend in a wave of panic over the platform’s new algorithm changes.
In what will come as little of a surprise, Facebook is backing the idea of consumers being able to shop directly through messaging apps – pushing for retailers to use Messenger for customer service and beyond.
With the autumn/winter 2016 fashion week season now behind us, it’s time to run the numbers, crunch the stats and crown the social media winners and losers of the month.
As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. For 2016, it was all about Generation Z.
It’s not impossible Snapchat is going to start making technology products that we can actually touch and wear. Or that’s certainly the hint from some of its recent hires.
While anything new in social media normally hits New York and London fashion weeks first, taking several seasons to finally get to Milan and Paris, Snapchat seems to be bucking that trend.
Your round-up of the latest stories to know about related to fashion and technology – also including Dolce & Gabbana’s naming slip-up and Topman’s video newsroom.
In what seemed like a smart move, British Vogue announced during February it was introducing a Whatsapp group. I joined it this week; here’s what it’s about.
Designers have shifted from putting budget into technology for the sake of it at fashion weeks, to rather spending on something that is going to impact the business from an ROI point of view.
The uncensored and unpredictable nature of Reddit make it a real challenge for brands, but when done well, it can drive enormous traffic to retail sites, and for the likes of Uniqlo, deliver significant conversions too.
Gucci took to Snapchat to reveal details of its collaboration with street artist GucciGhost, aka Trouble Andrew, ahead of its #MFW show, where pieces featuring the graffiti work included skirts, bags and jackets.
Kanye West with his Yeezy line and Rihanna with her Fenty collaboration for Puma were among the big social winners this fashion week, alongside Victoria Beckham, Ralph Lauren, Michael Kors, Calvin Klein, Coach and Tommy Hilfiger.
Your round-up of the latest stories related to fashion and technology, also including the new connected Neiman Marcus store and instant gratification at Bergdorfs.
Influencers, brands and models alike have taken to Snapchat in droves this NYFW, providing the best version yet of immediate access to the shows.
H&M had a major hit with its Coachella collaboration in 2015, and so the fashion retail giant is teaming up with the king of festivals again this year for a collaboration that takes in clothes, accessories and a social media blitz. […]
New York designer Misha Nonoo is continuing with her alternative approach to fashion week and launching a shoppable Instagram campaign for the current spring/summer 2016 season. The images (launching Sunday) will star Nonoo herself, along with Amber Venz-Box, president and […]