social Tag


Why Instagram influencers matter, and who t...

Feb 12, 2016No Comments67 Views

A version of this post first appeared on The Telegraph. Supermodel Kendall Jenner generated 1.5 million likes in 12 hours on Instagram last week for


Seven ways big-time bloggers are changing

Feb 11, 2016No Comments205 Views

It goes without saying that the digital landscape and where fashion brands fit into it, is evolving around us. Simultaneously, so are the influencers that


From Gigi’s Snapchat to that InstaPit...

Feb 11, 2016No Comments96 Views

News of Tommy Hilfiger’s InstaPit and express Apple Watch line during New York Fashion Week may have hit the headlines already, but the all-American brand


From the archive: Digital do’s and do...

Feb 09, 2016No Comments181 Views

Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London,


Ted Baker invites fans to “go fishing...

Feb 04, 2016No Comments280 Views

Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game. “Hook your SoleMate” as the initiative


The risk of Generation Z: let’s talk abou...

Feb 03, 2016No Comments150 Views

There’s a shift happening with social media campaigns from luxury fashion brands of late – they’re increasingly skewing younger. In a bid to drive engagement


Digital snippets: Tommy Hilfiger’s #Insta...

Feb 02, 20162 Comments338 Views

Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]


Couture’s best social media moments

Feb 01, 2016No Comments236 Views

Fashion can seem to be a strange world when you’re not at its heart. It’s impractical, obsessed with things that the rest of the world


Kendall Jenner and Justin Bieber drive top ...

Jan 29, 20161 Comment252 Views

Proving the power of today’s social media celebrities, Kendall Jenner managed to rack up over 3.5 million likes for a handful of Calvin Klein images


Comment counts: Rewarding engagement over p...

Jan 22, 2016No Comments592 Views

Brands and retailers need to reward consumers who not only spend the most money, but spend the most time with them, says Bia Bezamat of


Condé Nast social campaign showcases “cr...

Jan 21, 2016No Comments443 Views

Condé Nast has flexed it celebrity muscle and pulled in influencers ranging from Kendall Jenner to Reese Witherspoon to contribute to a new social media


Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments503 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel


Burberry launches latest WeChat initiative ...

Jan 13, 2016No Comments475 Views

Digital pioneer Burberry is building on its longstanding partnership with Chinese social messaging platform WeChat with a gifting experience in celebration of the Lunar New


ICYMI: JW Anderson’s menswear show will l...

Jan 08, 2016No Comments412 Views

Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men


Digital snippets: Primania social success, ...

Jan 05, 2016No Comments299 Views

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce


Final Fantasy computer game character front...

Jan 04, 2016No Comments491 Views

Louis Vuitton creative supremo Nicolas Ghesquière may have said back in October that his SS16 collection was all about a dark virtual reality, but we


Asos relaunches members-only platform as mo...

Dec 23, 2015No Comments459 Views

Asos HQ dispatched 1,300 shiny parcels last week and it had absolutely nothing to do with Christmas. The free gifts were instead part of a


Digital has irrevocably transformed fashion...

Dec 18, 20154 Comments421 Views

Over the past few weeks and months, fashion brands Matthew Williamson, Hunter, Rebecca Minkoff and Thakoon (to name a few) have made strategic decisions that


Digital snippets: NYFW’s consumer shift, ...

Dec 17, 2015No Comments346 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea


Primark fortuneteller to send personalised ...

Dec 16, 2015No Comments610 Views

Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based


From Yoda Wintour to Karltrooper, fashion c...

Dec 15, 2015No Comments1027 Views

The Minions might have taken on looks inspired by fashion’s most prominent figures earlier this summer, but now they’ve been usurped by Yoda, R2-D2 and


Digital luxury: Must try harder says L2… ...

Dec 08, 20151 Comment558 Views

Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us


Streetwear brand unveils lookbook using Goo...

Dec 04, 20152 Comments670 Views

Numerous fashion brands have taken to exploring online platforms in novel and inspiring ways of late. Misha Nonoo used Instagram as a means of showcasing


Instagram likes: Kendall Jenner, Taylor Swi...

Dec 03, 2015No Comments395 Views

It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes

A Polo Ralph Lauren associate trying out the interactive fitting

Digital snippets: Ralph Lauren’s conn...

Dec 01, 2015No Comments574 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms


Infographic: This year’s $2m Victoria’s...

Nov 10, 20151 Comment609 Views

Victoria’s Secret Angel Lily Aldridge will wear this year’s Fantasy Bra at the brand’s annual fashion show tonight in New York. Worth $2 million, the


Infographic: Bloglovin’ data shows ke...

Nov 05, 2015No Comments762 Views

Fashion is the most popular blog subject in Spain, couture in France, and weddings in Canada. That’s according to data from blog discovery platform Bloglovin’,


Digital snippets: Nike on 3D printing, HM x...

Nov 02, 2015No Comments476 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Nike’s COO thinks we could soon 3D print Nike


#FashMash and Twitter to celebrate fashion ...

Oct 30, 20151 Comment845 Views

The worlds of fashion and technology will be celebrated in style during the Web Summit in Dublin at an exclusive party hosted by the team


Networking gets intimate with The Kooples...

Oct 27, 2015No Comments711 Views

The Kooples has released a social networking app designed for one-on-one communications. Called Blackout, the app is created with lovers in mind, enabling them to