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caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments76 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

selfie_anchor

Brands be warned: #selfie fatigue

Jul 27, 2014No Comments154 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.

VS_anchor

Victoria’s Secret among first to use ...

Jul 24, 2014No Comments117 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last

calvinklein_mycalvins

Calvin Klein expands #mycalvins campaign to...

Jul 18, 20141 Comment189 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 2014No Comments212 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

piastanchina_google

Luxury brands must shift from interruption ...

Jul 08, 2014No Comments721 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments241 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment354 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments280 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 20141 Comment353 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June

todsgommino

Tod’s aims to rejuvenate iconic Gommino s...

Jun 15, 20141 Comment246 Views

Avid fashion blog followers may have noticed several high-calibre bloggers have simultaneously started wearing and drawing attention to Tod’s footwear of late. This is not

lornahall_wgsn_askwgsn

WGSN to host live Twitter Q&A on the fu...

Jun 09, 2014No Comments115 Views

Trend forecaster WGSN might be best known for its design and product development work (seasonal colours, silhouettes, consumer insights and more), but it also analyses

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments122 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

CannesPosterRevisedInstaHighResFIN2

Instagram to celebrate creativity at Cannes...

May 29, 2014No Comments107 Views

Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions

alexander-wang-eat-me-truck

Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments128 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments101 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

tunepics

Former Topshop, Burberry exec launches Tune...

May 22, 2014No Comments168 Views

Will.i.am, Kate Bosworth and Jamie Oliver are among some of the first celebrity names to be using a new music discovery app called Tunepics, while

Sharehappy_bananarepublic3

Banana Republic surprises New Yorkers with ...

May 20, 2014No Comments186 Views

Banana Republic brought happiness to New Yorkers today – literally – with a social-media-meets-real-world campaign that saw surprise deliveries sent all around Manhattan. Tied to

whistles_garance_dore

Whistles partners with Garance Doré on #be...

May 19, 2014No Comments67 Views

British contemporary brand, Whistles, has launched a short video directed by Garance Doré to celebrate its further expansion into the US and France. Called #bellesandwhistles,

mj30_1

Marc Jacobs releases archive content for 30...

May 15, 2014No Comments83 Views

Marc Jacobs is celebrating its 30-year anniversary with an online gallery of never-before seen imagery. The content dates back to 1984 when the partnership between

matthew

Digital snippets: Matthew Williamson, Gap, ...

May 14, 20141 Comment88 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: ‘Is it scalable? I think it has to be,’ Matthew Williamson

jl1501

John Lewis calls for GIFs focused on “...

May 11, 2014No Comments167 Views

John Lewis is continuing the celebrations for its 150-year anniversary with a crowdsourced GIF campaign. Created to accompany its new TV ad dedicated to British

sjp

Burberry, Wren, Uniqlo and Marc Jacobs amon...

May 07, 2014No Comments78 Views

Sarah Jessica Parker might have taken home an honorary title for her creative work at the first ever Clio Image Awards this evening, but it

springasmile_feat

Oasis invites consumers to #springasmile wi...

Apr 18, 2014No Comments202 Views

Spring cheer is in the air over at Oasis just in time for Easter, with a new campaign encouraging consumers to undertake simple acts of

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments148 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

katemoss

Topshop launches Kate Moss video series ahe...

Apr 02, 2014No Comments69 Views

Topshop has revealed the first in a series of videos in the run up to its new Kate Moss collection launch. The line will hit

aprilfools

The best April Fools’ Day pranks from fas...

Apr 01, 2014No Comments159 Views

This post first appeared on Fashionista.com If we’re basing it on sheer volume of pranks, Google probably wins April Fools’ Day. But, perhaps seeing the

Fabergé Cinescope - Firebird in Cage

Fabergé fans to create digital portrait an...

Mar 26, 2014No Comments147 Views

Fabergé is set to host a heritage-inspired digital installation in Harrods as part of its Easter-themed pop-up from April 1 – 21. The ‘Fabergé Cinescope’

zappos

Zappos piloting personal shopping service o...

Mar 19, 20148 Comments298 Views

Most of you will have already heard of the hashtag #ootd. For those who haven’t, this is the epitome of the #selfie phenomenon. “Outfit of

wren

Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment154 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion