social Tag

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments104 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments378 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments532 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments213 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments435 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

tedbaker_anchor

Ted Baker invites fans to create chemistry ...

Feb 10, 2015No Comments319 Views

Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as

topshop_valentines

Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments437 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have

VictoriasSecret_anchor

#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments382 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments417 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

timberland_anchor

Digital snippets: Timberland, My-Wardrobe, ...

Jan 06, 2015No Comments427 Views

Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments716 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp

burberry_anchor

Burberry team offering personalised gift su...

Dec 17, 20141 Comment733 Views

Burberry has launched a Twitter-based personalised gift advice service just in time for the holiday season using the hashtag #BurberryGifts. Users can tweet for suggestions on

tedselfie_anchor

Ted Baker runs Instagram treasure hunt with...

Dec 08, 2014No Comments968 Views

Ted Baker has launched an Instagram-based game for the festive season. To set the scene: Santa’s seven elves have gone missing – the last time

ABERCROMBIE_kids - LET'S GET SOCIAL

Abercrombie’s ‘Let’s Get Social&#...

Dec 01, 2014No Comments903 Views

Let’s talk about photos in stores. This past weekend, millions of shoppers (albeit fewer than in 2013) descended on their favourite shops to pick up

MICHAELKORS_fashion-model-on-iphone

Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments656 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers

kirkwood_anchor

Nicholas Kirkwood on his social media arriv...

Nov 18, 2014No Comments538 Views

British footwear designer Nicholas Kirkwood has recently launched his social media presence, kickstarting with a focus on Instagram and YouTube, and anchoring it with a

twitterlols_anchor

Asos social media expert releases #TwitterL...

Nov 16, 2014No Comments1081 Views

Sedge Beswick, global social media manager at Asos, has released a guide to nailing your approach to social with a book called 140 Ultimate Twitter

marksspencer_followthefairies_ANCHOR

Marks & Spencer leads with social medi...

Nov 09, 2014No Comments1347 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For

twitterbird_anchor

Twitter encourages retail advertisers ahead...

Nov 05, 2014No Comments622 Views

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments617 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments1060 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments1190 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments650 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments1008 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

yoox_wechat

Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments906 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments852 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

christiansiriano_anchor

Social media conversation fuels real-time f...

Sep 22, 2014No Comments1650 Views

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week. The #socialimprint project, in

JeanPaulGaultier_selfridges_ANCHOR

Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments901 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments818 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments841 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of