social Tag

kirkwood_anchor

Nicholas Kirkwood on his social media arriv...

Nov 18, 2014No Comments265 Views

British footwear designer Nicholas Kirkwood has recently launched his social media presence, kickstarting with a focus on Instagram and YouTube, and anchoring it with a

twitterlols_anchor

Asos social media expert releases #TwitterL...

Nov 16, 2014No Comments561 Views

Sedge Beswick, global social media manager at Asos, has released a guide to nailing your approach to social with a book called 140 Ultimate Twitter

marksspencer_followthefairies_ANCHOR

Marks & Spencer leads with social medi...

Nov 09, 2014No Comments547 Views

Christmas campaigns are notoriously big budget affairs for those in the retail space – and 2014 looks set to be no different thus far. For

twitterbird_anchor

Twitter encourages retail advertisers ahead...

Nov 05, 2014No Comments414 Views

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments374 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments568 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments738 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments397 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments725 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

yoox_wechat

Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments497 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments600 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

christiansiriano_anchor

Social media conversation fuels real-time f...

Sep 22, 2014No Comments330 Views

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week. The #socialimprint project, in

JeanPaulGaultier_selfridges_ANCHOR

Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments552 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments492 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments524 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments360 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment782 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

UrderArmour_Gisele

Digital snippets: Apple, Under Armour, Burb...

Sep 08, 2014No Comments390 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple

tommy_anchor

Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments663 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 20142 Comments1136 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments319 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments1430 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

harpersbazaar_emojis_anchor

Harper’s Bazaar launches Emojis 2.0 app, ...

Aug 18, 2014No Comments527 Views

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time

twitter_anchor

Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments358 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &

liveinlevis_anchor

Levi’s celebrates stories of a “bil...

Aug 06, 20141 Comment580 Views

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global

hukksterfounders_anchor

Hukkster and Svpply shuttering doors

Aug 04, 20141 Comment433 Views

It’s an interesting time in the social shopping space – brands are busy trying to figure out how to monetise off the back of the engagement they

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments447 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

marksebba_anchor

Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments707 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments390 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

selfie_anchor

Brands be warned: #selfie fatigue

Jul 27, 2014No Comments457 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.