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nordstrom_giantinstagram

Nordstrom creates giant Instagram post on i...

Jul 28, 2015No Comments111 Views

Using Instagram to promote the fact you have a big anniversary sale coming up is one thing, taking inspiration from that idea and recreating it

asos

Digital snippets: Asos launches podcast, Bu...

Jul 27, 2015No Comments118 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Asos launches weekly podcast in customer engagement push [Retail Week]

harveynichols_ANCHORnew

Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments217 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards

Applewatch_anchor

Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments449 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch

Cannesbeach_ANCHOR

Tips and tricks for surviving #CannesLions

Jun 20, 2015No Comments372 Views

In no place is the saying ‘burning the candle at both ends’ truer than at the Cannes Lions International Festival of Creativity. Especially if you’re

Project-Jacquard ANCHOR

Digital snippets: Richemont invites LVMH as...

Jun 10, 2015No Comments499 Views

A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete

netsetcollage

Digital snippets: Farfetch acquires Browns,...

May 12, 2015No Comments687 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy

Stolnikmagazine_march2014_hr

Are fashion brands prepped to forego qualit...

May 08, 2015No Comments917 Views

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic

applewatch_anchor

Are we really going to shop from the Apple ...

May 07, 2015No Comments531 Views

When Apple makes a major announcement like a move into the wearables category, it’s guaranteed a long line of other businesses will jump on board

dezeen-watch-store_ANCHOR

Digital snippets: Style.com, Etsy, The Icon...

May 01, 2015No Comments628 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What the end of Style.com means for the rest of

tkmaxx_socialmediaproofing

Social media-proofing our wardrobes is a re...

Apr 22, 2015No Comments674 Views

Are selfies now impacting our spending habits? Perhaps that goes without saying on the basis of wanting to look good, but new research from TK

Yoox

Digital snippets: Yoox, Net-a-Porter, Farfe...

Apr 18, 2015No Comments392 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The Yoox and Net-a-Porter merger is creating a tech giant

fashmash_anchor2

#fashmash hits Matthew Williamson store in ...

Apr 15, 2015No Comments934 Views

Industry leaders gathered at the Matthew Williamson store in London earlier this week for an event celebrating fashion and technology. The 15th global #fashmash evening

CLZCalzedonia_anchor

Calzedonia opts for #TweetCam and Periscope...

Apr 14, 2015No Comments955 Views

Swimwear brand Calzedonia is following in Burberry’s footsteps and introducing the #TweetCam to its summer 2015 catwalk show. The Italian company has partnered with Twitter

triumph_anchor

Triumph pushes bra-fitting services in anim...

Apr 13, 2015No Comments816 Views

Triumph has transformed model Hannah Ferguson into an animated character as part of a campaign designed to promote its bra fitting service. The two-minute musical

clarks_desertboot

Clarks to use Whatsapp to tell pop culture ...

Mar 30, 2015No Comments1302 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use

tinder-movie_ANCHOR

#SXSW musings: is Tinder the next marketing...

Mar 17, 2015No Comments751 Views

You might remember Gap launched a micro-series on Instagram for the spring season. Tied to that for Valentine’s Day was a campaign on dating app

zoolander_valentino_ANCHOR

Digital snippets: Zoolander, Apple Watch, F...

Mar 12, 2015No Comments661 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Zoolander stars crash Valentino runway during Paris Fashion Week to

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments933 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

Burberry1_anchor

Burberry won in the Twitter stakes this #LF...

Feb 26, 2015No Comments694 Views

Burberry beat out Topshop on Twitter this London Fashion Week season thanks to the introduction of its #Tweetcam initiative. The British heritage brand more than

NYFWanchor

Fashion week season – is innovation a dir...

Feb 21, 2015No Comments1110 Views

This post first appeared on WGSN.com/blogs It’s interesting to think about the point at which a word become so overused in business terms its very

Hunter-Original-outdoor_ANCHOR

British brands enabling fans to shop real-t...

Feb 18, 2015No Comments1336 Views

This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will

ANCHOR

The best of this year’s Valentine’s cam...

Feb 13, 2015No Comments728 Views

This post first appeared on WGSN.com/blogs Valentine’s Day: the perfect excuse for brands to throw out fluffy, romantic pieces of work tied to the theme

dolcegabbana_anchorNEW

New York Fashion Week (and beyond): Digital...

Feb 11, 2015No Comments1003 Views

This story first appeared on Campaign US New York Fashion Week kicks off Wednesday, with hundreds of designers showcasing their latest collections in back-to-back runway

tedbaker_anchor

Ted Baker invites fans to create chemistry ...

Feb 10, 2015No Comments695 Views

Ted Baker has launched a fun chemistry-themed Facebook app designed to help fans find their “molecular matches” for Valentine’s Day this year. Fancy That, as

topshop_valentines

Topshop plays out Tinder date in Valentine...

Feb 05, 2015No Comments828 Views

Topshop and Topman are playing on the theme of modern-day online dating with a new short campaign dedicated to Valentine’s Day. The British retailers have

VictoriasSecret_anchor

#SuperBowlXLIX: Victoria’s Secret, Foot L...

Feb 01, 2015No Comments665 Views

Victoria’s Secret was the big ‘retail’ name going in to this year’s Super Bowl. Its teaser spot featuring the Angels playing football gained nearly two

calvinklein_bieber1

Digital snippets: Calvin Klein, Tommy Hilfi...

Jan 26, 2015No Comments1064 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Justin Bieber drives 3.6m+ new social followers for Calvin Klein

timberland_anchor

Digital snippets: Timberland, My-Wardrobe, ...

Jan 06, 2015No Comments855 Views

Happy New Year everyone and welcome to 2015! We’re headfirst into CES in Las Vegas this week for what’s looking set to be yet another

instagram

Digital snippets: Bloomingdale’s, Ban...

Dec 22, 2014No Comments1282 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp