social Tag

ZachKing_anchor

Lacoste partners with social media star Zac...

Oct 22, 2014No Comments127 Views

Lacoste has enlisted film artist Zach King to create five “magic” videos to celebrate the re-launch of its digital flagship at Lacoste.com. King (@finalcutking) has

TopShop Art of Outdoor

Topshop wins outdoor ad contest with real-t...

Oct 14, 2014No Comments394 Views

Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments244 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments467 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

yoox_wechat

Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments313 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments475 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

christiansiriano_anchor

Social media conversation fuels real-time f...

Sep 22, 2014No Comments253 Views

Fashion designer Christian Siriano turned to social media to inform the print of a fabric for two garments unveiled this past week. The #socialimprint project, in

JeanPaulGaultier_selfridges_ANCHOR

Selfridges hosts Jean Paul Gaultier ‘self...

Sep 19, 2014No Comments396 Views

A NASA control desk was the inspiration behind a new Jean Paul Gaultier installation currently in place at Selfridges in London. Created by British set

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments374 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments413 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

lfw_anchor

Live streaming fashion week – a classic c...

Sep 13, 2014No Comments291 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment565 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

UrderArmour_Gisele

Digital snippets: Apple, Under Armour, Burb...

Sep 08, 2014No Comments288 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… All the digital activity happening this #NYFW [Fashion & Mash] Apple

tommy_anchor

Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments561 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 20142 Comments682 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments268 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments644 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

harpersbazaar_emojis_anchor

Harper’s Bazaar launches Emojis 2.0 app, ...

Aug 18, 2014No Comments438 Views

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time

twitter_anchor

Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments322 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &

liveinlevis_anchor

Levi’s celebrates stories of a “bil...

Aug 06, 20141 Comment472 Views

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global

hukksterfounders_anchor

Hukkster and Svpply shuttering doors

Aug 04, 20141 Comment374 Views

It’s an interesting time in the social shopping space – brands are busy trying to figure out how to monetise off the back of the engagement they

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments388 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

marksebba_anchor

Video: Net-a-Porter gives outgoing CEO send...

Jul 30, 2014No Comments615 Views

#Worldsmostlovedceo is the hashtag Net-a-Porter is using to say goodbye to its CEO of 11 years, Mark Sebba. That and a series of exotic dancers, steel

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments335 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

selfie_anchor

Brands be warned: #selfie fatigue

Jul 27, 2014No Comments404 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.

VS_anchor

Victoria’s Secret among first to use ...

Jul 24, 2014No Comments459 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last

calvinklein_mycalvins

Calvin Klein expands #mycalvins campaign to...

Jul 18, 20141 Comment668 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment474 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

piastanchina_google

Luxury brands must shift from interruption ...

Jul 08, 2014No Comments1469 Views

The fashion industry needs to focus in on relevancy and personalisation in order to better reach today’s luxury consumer, said Pia Stanchina, Industry Manager of

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments693 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set