social media Tag

FManchor

Luxury brands are missing out by snubbing t...

Aug 29, 2014No Comments108 Views

This post first appeared on WGSN.com/blogs Browsing through the September issues on our desks this month and one thing that particularly sprang to mind – other than

TOPSHOP_icebucketchallenge_anchor

Asos, Topshop, Burberry, Net-a-Porter among...

Aug 21, 2014No Comments230 Views

The big news yesterday was in Anna Wintour accepting the ALS #icebucketchallenge challenge from her daughter Bee Shaffer. The editor-in-chief of US Vogue posted a

harpersbazaar_emojis_anchor

Harper’s Bazaar launches Emojis 2.0 app, ...

Aug 18, 2014No Comments281 Views

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time

twitter_anchor

Twitter hints at e-commerce integration on ...

Aug 07, 2014No Comments231 Views

Twitter’s plans for a shoppable service are becoming increasingly evident, with news of a setting discovered on the social network’s Android app called ‘payment &

liveinlevis_anchor

Levi’s celebrates stories of a “bil...

Aug 06, 2014No Comments324 Views

Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global

hukksterfounders_anchor

Hukkster and Svpply shuttering doors

Aug 04, 20141 Comment281 Views

It’s an interesting time in the social shopping space – brands are busy trying to figure out how to monetise off the back of the engagement they

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments264 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

caratopshop_anchor

New #ilovetopshop campaign launches with Ca...

Jul 28, 2014No Comments264 Views

Model Cara Delevingne is the face of the new Topshop autumn/winter 2014/15 campaign, as launched online today. The British social media superstar (who hit six

selfie_anchor

Brands be warned: #selfie fatigue

Jul 27, 2014No Comments345 Views

Did you know, there were already 884 brands running #selfie competitions on Twitter by October 2013 (the year of the selfie), according to social media benchmarking company, Unmetric.

VS_anchor

Victoria’s Secret among first to use ...

Jul 24, 2014No Comments339 Views

You may remember Google launched a series of shoppable Hangouts on Air with brands like Diane von Furstenberg, Rag & Bone and others late last

calvinklein_mycalvins

Calvin Klein expands #mycalvins campaign to...

Jul 18, 20141 Comment361 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment341 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments364 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment673 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments392 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 20141 Comment519 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June

todsgommino

Tod’s aims to rejuvenate iconic Gommino s...

Jun 15, 20141 Comment407 Views

Avid fashion blog followers may have noticed several high-calibre bloggers have simultaneously started wearing and drawing attention to Tod’s footwear of late. This is not

lornahall_wgsn_askwgsn

WGSN to host live Twitter Q&A on the fu...

Jun 09, 2014No Comments205 Views

Trend forecaster WGSN might be best known for its design and product development work (seasonal colours, silhouettes, consumer insights and more), but it also analyses

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments266 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

CannesPosterRevisedInstaHighResFIN2

Instagram to celebrate creativity at Cannes...

May 29, 2014No Comments193 Views

Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions

alexander-wang-eat-me-truck

Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments269 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments187 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

tunepics

Former Topshop, Burberry exec launches Tune...

May 22, 2014No Comments298 Views

Will.i.am, Kate Bosworth and Jamie Oliver are among some of the first celebrity names to be using a new music discovery app called Tunepics, while

Sharehappy_bananarepublic3

Banana Republic surprises New Yorkers with ...

May 20, 2014No Comments321 Views

Banana Republic brought happiness to New Yorkers today – literally – with a social-media-meets-real-world campaign that saw surprise deliveries sent all around Manhattan. Tied to

mj30_1

Marc Jacobs releases archive content for 30...

May 15, 2014No Comments151 Views

Marc Jacobs is celebrating its 30-year anniversary with an online gallery of never-before seen imagery. The content dates back to 1984 when the partnership between

matthew

Digital snippets: Matthew Williamson, Gap, ...

May 14, 20141 Comment165 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: ‘Is it scalable? I think it has to be,’ Matthew Williamson

jl1501

John Lewis calls for GIFs focused on “...

May 11, 2014No Comments283 Views

John Lewis is continuing the celebrations for its 150-year anniversary with a crowdsourced GIF campaign. Created to accompany its new TV ad dedicated to British

sjp

Burberry, Wren, Uniqlo and Marc Jacobs amon...

May 07, 2014No Comments156 Views

Sarah Jessica Parker might have taken home an honorary title for her creative work at the first ever Clio Image Awards this evening, but it

canthelpmyselfie

French Connection launches in-store #selfie...

Apr 22, 20141 Comment368 Views

French Connection is launching the “ultimate selfie challenge” in the UK this spring. Kickstarting officially in London on April 24, the retailer is introducing a

springasmile_feat

Oasis invites consumers to #springasmile wi...

Apr 18, 2014No Comments315 Views

Spring cheer is in the air over at Oasis just in time for Easter, with a new campaign encouraging consumers to undertake simple acts of