social media Tag

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Why Instagram influencers matter, and who t...

Feb 12, 2016No Comments139 Views

A version of this post first appeared on The Telegraph. Supermodel Kendall Jenner generated 1.5 million likes in 12 hours on Instagram last week for

leandra

Seven ways big-time bloggers are changing

Feb 11, 2016No Comments324 Views

It goes without saying that the digital landscape and where fashion brands fit into it, is evolving around us. Simultaneously, so are the influencers that

tommyGigi

From Gigi’s Snapchat to that InstaPit...

Feb 11, 2016No Comments146 Views

News of Tommy Hilfiger’s InstaPit and express Apple Watch line during New York Fashion Week may have hit the headlines already, but the all-American brand

oliviaNordstrom

Nordstrom: Can Olivia Palermo & multim...

Feb 10, 2016No Comments131 Views

Share prices may be tanking globally and department store shares are suffering. But Nordstrom’s shares rose nearly 6% Monday after it unveiled a new collection

cara__BurberrySS16

From the archive: Digital do’s and do...

Feb 09, 2016No Comments211 Views

Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London,

HookYourSolemate_TEDBAKER

Ted Baker invites fans to “go fishing...

Feb 04, 2016No Comments291 Views

Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game. “Hook your SoleMate” as the initiative

BrookylnBechham

The risk of Generation Z: let’s talk abou...

Feb 03, 2016No Comments158 Views

There’s a shift happening with social media campaigns from luxury fashion brands of late – they’re increasingly skewing younger. In a bid to drive engagement

tommy

Digital snippets: Tommy Hilfiger’s #Insta...

Feb 02, 20162 Comments346 Views

Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]

chanel_insta

Couture’s best social media moments

Feb 01, 2016No Comments245 Views

Fashion can seem to be a strange world when you’re not at its heart. It’s impractical, obsessed with things that the rest of the world

Kendall_mycalvins

Kendall Jenner and Justin Bieber drive top ...

Jan 29, 20161 Comment262 Views

Proving the power of today’s social media celebrities, Kendall Jenner managed to rack up over 3.5 million likes for a handful of Calvin Klein images

Sooruz04_web

Comment counts: Rewarding engagement over p...

Jan 22, 2016No Comments609 Views

Brands and retailers need to reward consumers who not only spend the most money, but spend the most time with them, says Bia Bezamat of

condenast_anchor

Condé Nast social campaign showcases “cr...

Jan 21, 2016No Comments450 Views

Condé Nast has flexed it celebrity muscle and pulled in influencers ranging from Kendall Jenner to Reese Witherspoon to contribute to a new social media

diesel

Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments510 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel

Burberry_wechat_lunarnewyear

Burberry launches latest WeChat initiative ...

Jan 13, 2016No Comments484 Views

Digital pioneer Burberry is building on its longstanding partnership with Chinese social messaging platform WeChat with a gifting experience in celebration of the Lunar New

primark

Digital snippets: Primania social success, ...

Jan 05, 2016No Comments307 Views

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce

finalfantasy_louisvuitton

Final Fantasy computer game character front...

Jan 04, 2016No Comments510 Views

Louis Vuitton creative supremo Nicolas Ghesquière may have said back in October that his SS16 collection was all about a dark virtual reality, but we

mobilemessaging

How retailers are using mobile messaging to...

Jan 04, 20161 Comment758 Views

In 2016, you might find yourself texting more with customer service reps than your real friends. E-commerce has made some major technological strides in 2015,

AAA_anchor

Asos relaunches members-only platform as mo...

Dec 23, 2015No Comments462 Views

Asos HQ dispatched 1,300 shiny parcels last week and it had absolutely nothing to do with Christmas. The free gifts were instead part of a

givenchy_ss16

Digital has irrevocably transformed fashion...

Dec 18, 20154 Comments428 Views

Over the past few weeks and months, fashion brands Matthew Williamson, Hunter, Rebecca Minkoff and Thakoon (to name a few) have made strategic decisions that

thakoon

Digital snippets: NYFW’s consumer shift, ...

Dec 17, 2015No Comments351 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea

primark_ANCHOR

Primark fortuneteller to send personalised ...

Dec 16, 2015No Comments617 Views

Primark is celebrating all-things Christmas jumpers with a Twitter campaign this Friday that will see fortunes told via customised videos and animated GIFs. The value-based

Stylight-StarWars-Infographic

From Yoda Wintour to Karltrooper, fashion c...

Dec 15, 2015No Comments1034 Views

The Minions might have taken on looks inspired by fashion’s most prominent figures earlier this summer, but now they’ve been usurped by Yoda, R2-D2 and

Burberry-Christmas-2015-Ad-Campaign03

Digital luxury: Must try harder says L2… ...

Dec 08, 20151 Comment563 Views

Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us

Onemeth_googlestreetview

Streetwear brand unveils lookbook using Goo...

Dec 04, 20152 Comments675 Views

Numerous fashion brands have taken to exploring online platforms in novel and inspiring ways of late. Misha Nonoo used Instagram as a means of showcasing

instagram-anchor

Instagram likes: Kendall Jenner, Taylor Swi...

Dec 03, 2015No Comments395 Views

It’s a very shallow world and it’s also one that’s celebrity-obsessed. That’s pretty obvious from the list of Instagram posts that got the most likes

A Polo Ralph Lauren associate trying out the interactive fitting

Digital snippets: Ralph Lauren’s conn...

Dec 01, 2015No Comments577 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms

lily_VS_fantasybra_ANCHOR

Infographic: This year’s $2m Victoria’s...

Nov 10, 20151 Comment610 Views

Victoria’s Secret Angel Lily Aldridge will wear this year’s Fantasy Bra at the brand’s annual fashion show tonight in New York. Worth $2 million, the

Bloglovin_anchor

Infographic: Bloglovin’ data shows ke...

Nov 05, 2015No Comments764 Views

Fashion is the most popular blog subject in Spain, couture in France, and weddings in Canada. That’s according to data from blog discovery platform Bloglovin’,

DUBLIN WEB SUMMIT

Fashion and tech is latest content focus fo...

Nov 02, 20152 Comments423 Views

It won’t just be investors, start-ups and tech folk running riot in Dublin this week, Web Summit’s final year in the Irish capital also brings

nike

Digital snippets: Nike on 3D printing, HM x...

Nov 02, 2015No Comments479 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Nike’s COO thinks we could soon 3D print Nike