social media Tag

calvinklein_mycalvins

Calvin Klein expands #mycalvins campaign to...

Jul 18, 2014No Comments128 Views

The #mycalvins social media campaign from Calvin Klein Underwear, which encouraged followers to upload photos of themselves wearing their branded smalls on Instagram, Twitter or

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 2014No Comments166 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

marcbymarc_header

Marc by Marc Jacobs reveals faces of Instag...

Jul 04, 2014No Comments209 Views

A glimpse of the new marc by Marc Jacobs autumn/winter 2014/15 campaign was released via social media this week. Shot by David Sims and set

ckmeforme

CK One focuses on Snapchat and Tumblr with ...

Jul 01, 20141 Comment315 Views

Calvin Klein is celebrating the 20th anniversary of its unisex CK One fragrance with a new campaign being pushed out via Snapchat and Tumblr. Aiming

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments245 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 2014No Comments271 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June

todsgommino

Tod’s aims to rejuvenate iconic Gommino s...

Jun 15, 2014No Comments217 Views

Avid fashion blog followers may have noticed several high-calibre bloggers have simultaneously started wearing and drawing attention to Tod’s footwear of late. This is not

lornahall_wgsn_askwgsn

WGSN to host live Twitter Q&A on the fu...

Jun 09, 2014No Comments96 Views

Trend forecaster WGSN might be best known for its design and product development work (seasonal colours, silhouettes, consumer insights and more), but it also analyses

beats_worldcup

Digital snippets: Beats by Dre, Alexander W...

Jun 08, 2014No Comments102 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Did Beats by Dre just out-Nike Nike with this incredible World

CannesPosterRevisedInstaHighResFIN2

Instagram to celebrate creativity at Cannes...

May 29, 2014No Comments88 Views

Instagram is inviting brands and consumers alike to submit their most creative images for potential inclusion in a gallery space at next month’s Cannes Lions

alexander-wang-eat-me-truck

Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments101 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

burberry_tmall

Digital snippets: Burberry, L’Oréal, Mac...

May 23, 2014No Comments76 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: How Burberry has fared in its first days on Tmall [Jing

tunepics

Former Topshop, Burberry exec launches Tune...

May 22, 2014No Comments119 Views

Will.i.am, Kate Bosworth and Jamie Oliver are among some of the first celebrity names to be using a new music discovery app called Tunepics, while

Sharehappy_bananarepublic3

Banana Republic surprises New Yorkers with ...

May 20, 2014No Comments149 Views

Banana Republic brought happiness to New Yorkers today – literally – with a social-media-meets-real-world campaign that saw surprise deliveries sent all around Manhattan. Tied to

mj30_1

Marc Jacobs releases archive content for 30...

May 15, 2014No Comments63 Views

Marc Jacobs is celebrating its 30-year anniversary with an online gallery of never-before seen imagery. The content dates back to 1984 when the partnership between

matthew

Digital snippets: Matthew Williamson, Gap, ...

May 14, 20141 Comment67 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: ‘Is it scalable? I think it has to be,’ Matthew Williamson

jl1501

John Lewis calls for GIFs focused on “...

May 11, 2014No Comments137 Views

John Lewis is continuing the celebrations for its 150-year anniversary with a crowdsourced GIF campaign. Created to accompany its new TV ad dedicated to British

sjp

Burberry, Wren, Uniqlo and Marc Jacobs amon...

May 07, 2014No Comments63 Views

Sarah Jessica Parker might have taken home an honorary title for her creative work at the first ever Clio Image Awards this evening, but it

canthelpmyselfie

French Connection launches in-store #selfie...

Apr 22, 2014No Comments153 Views

French Connection is launching the “ultimate selfie challenge” in the UK this spring. Kickstarting officially in London on April 24, the retailer is introducing a

springasmile_feat

Oasis invites consumers to #springasmile wi...

Apr 18, 2014No Comments180 Views

Spring cheer is in the air over at Oasis just in time for Easter, with a new campaign encouraging consumers to undertake simple acts of

gucci

Digital snippets: Fabergé, Dior, Gucci, Ma...

Apr 13, 2014No Comments112 Views

A round-up of the latest stories to know about surrounding all things fashion and tech:   Fabergé’s NYC Easter egg hunt marks the largest Beacon deployment

katemoss

Topshop launches Kate Moss video series ahe...

Apr 02, 2014No Comments60 Views

Topshop has revealed the first in a series of videos in the run up to its new Kate Moss collection launch. The line will hit

aprilfools

The best April Fools’ Day pranks from fas...

Apr 01, 2014No Comments134 Views

This post first appeared on Fashionista.com If we’re basing it on sheer volume of pranks, Google probably wins April Fools’ Day. But, perhaps seeing the

Fabergé Cinescope - Firebird in Cage

Fabergé fans to create digital portrait an...

Mar 26, 2014No Comments129 Views

Fabergé is set to host a heritage-inspired digital installation in Harrods as part of its Easter-themed pop-up from April 1 – 21. The ‘Fabergé Cinescope’

zappos

Zappos piloting personal shopping service o...

Mar 19, 20148 Comments257 Views

Most of you will have already heard of the hashtag #ootd. For those who haven’t, this is the epitome of the #selfie phenomenon. “Outfit of

wren

Digital snippets: Wren, Gucci, John Lewis, ...

Mar 18, 20141 Comment121 Views

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion

van-noten

Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments73 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

burberrywechat

Digital snippets: Burberry, Calvin Klein, M...

Feb 27, 2014No Comments121 Views

A round-up of all the latest stories surrounding fashion and tech…   Burberry reveals ‘digital innovation’ partnership with WeChat to strengthen social presence in China [The

aritzia

Aritzia launches spring collection via digi...

Feb 21, 20141 Comment94 Views

Canadian retailer Aritzia has made clever use of the grid view on Instagram to launch its spring/summer 2014 collection. A total of 510 images have

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments74 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick