Yoox is running an innovative marketing campaign on YouTube for the holiday season, which sees pre-roll ads featuring exclusive yet disappearing products.
You’d be hard pushed to find anyone thinking about campaign integration quite so much as British fashion brand Ted Baker these days.
Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with Net-a-Porter. The UK-based designer has revealed a short film on the e-commerce site referred to […]
Levi’s has launched a digital platform set to host everything from shoppable videos to consumer-generated imagery as part of its new Live in Levi’s global campaign. Created in partnership with AKQA, the microsite is designed to serve as a living […]
A round-up of recent stories from around the web surrounding all things fashion and digital: Is a Yahoo-owned Tumblr more attractive to brands? [AdAge] Versace transforms Versus line into a ‘digital brand’ (as pictured) [Fmag] Club Monaco creates all-blogger look […]