US teen retailer Hollister is targeting its Gen Z customer base with a new docuseries via AwesomenessTV’s YouTube channel.
The Outnet has launched a six-part video series for New York Fashion Week offering an irreverent look at life as an “influencer”.
#FashMash, the global community dedicated to uniting pioneering minds from the worlds of fashion and technology, is continuing on its growth path by launching its third official event series in Dublin.
Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series.
Fashion marketplace and e-commerce platform Lyst has raised $40m in a Series C investment round, with funding from partners also working with LVMH, YOOX Net-a-Porter Group, Everlane, Facebook and more. Lyst says the round will support the continued global expansion […]
In two years’ time, retail innovation will be led by start-ups more than by corporations, a panel comprised of venture capital firms stated on the closing day of SXSW Interactive. Eurie Kim of Forerunner Ventures, Janie Yu of Fung Capital […]
Marc Jacobs is running a cute campaign via YouTube documenting the commute of various members of its staff around the world. Using the hashtag #mjcommute, the 15-second clips speed through each employee’s journey from home to the office or store […]
LOFT has teamed up with the duo behind a web comedy series called SRSLY to bring some funny to its fans this holiday season. The “Put the Happy in Your Holiday” campaign sees a series of four short sketches featuring […]
J.Crew has won over our hearts with this cute video series for the holiday season featuring “The (Helpful) Elephant in the Room”. Four claymation clips (so far) feature a small elephant playing the role of customer service advocate. He offers […]