runway Tag

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 2014No Comments216 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments288 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

Fendi_drone

Fendi drones: tech for tech’s sake or sma...

Feb 20, 2014No Comments111 Views

The big story coming out of Milan Fashion Week today was of course about the Fendi drones. Referred to as a sign of the luxury

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments85 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments117 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

TopshopLFW_AW14_Inition

Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments85 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

tommyhilfiger

Tommy Hilfiger opens ‘social concierge’...

Feb 09, 20142 Comments237 Views

Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in

selfridges_drivethru

Digital snippets: Selfridges, Prada, Victor...

Nov 24, 20131 Comment50 Views

A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments42 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments56 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Chloé provides access and interaction in #...

Sep 30, 20132 Comments52 Views

Chloé launched a dedicated microsite for its Paris Fashion Week show yesterday, providing followers with multiple camera views as well as personal moodboards. It might

GoogleHangouts_fashion

DVF to launch first shoppable Google+ Hango...

Sep 26, 20132 Comments68 Views

Google’s latest foray into the fashion space comes in the form of live shoppable experiences though the Google+ Hangouts on Air app. Through a new

Digital Marc Jacobs ads invite users to res...

Sep 22, 2013No Comments123 Views

While the majority of designers are pushing their current season collections through online banner ads at present – Diane von Furstenberg, Etro, Valentino, Calvin Klein

DSquared2 wins with turnaround of #TikiGirl...

Sep 20, 2013No Comments23 Views

  I recently wrote a piece for Mashable about the value that exists for brands in live-streaming their fashion week shows. One of the key

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments44 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

Burberry shoots SS14 #LFW show on new iPhon...

Sep 16, 20131 Comment84 Views

  The social media content surrounding Burberry’s spring/summer 2014 show at London Fashion Week was captured exclusively using Apple’s new iPhone 5S iSight camera. The promotional

Digital snippets: #NYFW round-up special

Sep 15, 2013No Comments42 Views

All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use

Kenneth Cole unveils Vine mosaic during #NY...

Sep 14, 20131 Comment41 Views

Over 120 Vine videos were released in real-time during last weekend’s Kenneth Cole presentation at New York Fashion Week, tied to the theme “Your point

chirp_topshop

Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments74 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via

Live streaming fashion week: is it worth th...

Sep 04, 20133 Comments50 Views

This article first appeared on Mashable When the late designer Alexander McQueen live streamed his spring/summer 2010 show in late 2009, his aim was to

#NYFW: your online guide

Sep 03, 2013No Comments11 Views

Mashable has, as always, posted a stellar round-up of how all to tune into the upcoming New York Fashion Week online. More than 80 designers

Nina Garcia switches up SXSW opinion, goes ...

Aug 08, 20135 Comments59 Views

Project Runway judge and Marie Claire creative director, Nina Garcia, has just announced she will be wearing Google Glass at New York Fashion Week this

Proenza_banner

Proenza Schouler on computer-aided research...

May 28, 2013No Comments36 Views

It’s no secret that Proenza Schouler designers Jack McCollough and Lazaro Hernandez based their spring 2013 collection on the idea of scrolling through multiple Tumblr

Hermes_LongLiveSport

Hermès opts for playful with sports-themed...

Feb 26, 20131 Comment65 Views

If there’s one way to bring a touch of character to a French luxury house, it’s with a series of stop-motion animated films filled with

JenniferLawrence_Oscars2013

Infographic: #Oscars best-dressed according...

Feb 25, 20131 Comment30 Views

There’s nothing quite like the live commentary you get over Twitter when the #Oscars takes place, as everyone and anyone has some sort of say

Burberry_Smart_Personalization

Burberry personalising new collection with ...

Feb 18, 20131 Comment178 Views

This article first appeared on Mashable Personalisation just got a whole lot smarter thanks to a new initiative from Burberry, which is launching as part

Cara Delevingne outside Google HQ with Topshop

Vine, Google+ take center stage at London F...

Feb 17, 2013No Comments34 Views

This article first appeared on Mashable Twitter’s new video-sharing app, Vine, took off in a big way at New York Fashion Week. Designers and editors

AW13C-MarcByMarc-002.jpg.imageLink.original

Vine scores big with #NYFW crowd

Feb 11, 20135 Comments60 Views

The marc by @MarcJacobsIntl show live-streamed in six-seconds. Yes Vine! #marcjacobslive #nyfw http://t.co/QewKnL4s — Rachel Arthur (@rachel_arthur) February 12, 2013 If there’s one thing to

DonnaKaran.jpg.imageLink.mediumImage

Digital snippets: Donna Karan, Kate Spade, ...

Feb 07, 2013No Comments62 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Anjelica Huston gets behind the camera for

LouisVuitton2

Digital snippets: Louis Vuitton, Target, Jo...

Jan 30, 2013No Comments26 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton releases Retracing the Trunk