runway Tag


Chanel sends light-up shoes down aviation-t...

Oct 07, 2015No Comments144 Views

Wearable tech may be nascent when it comes to full integration in the fashion industry, but every now and again there’s a little nod to


Digital snippets: Hussein Chalayan’s ...

Oct 05, 2015No Comments114 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show


It might seem like a gimmick, but here̵...

Sep 21, 2015No Comments243 Views

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway. Launched in partnership with Visa Europe


Topshop teams with Pinterest for colour-the...

Sep 17, 2015No Comments408 Views

Topshop’s tech focus at fashion week this season lands on Pinterest, and its theme of choice: colour. The British retailer has partnered with the virtual


10 techy things to look out for this #NYFW

Sep 11, 2015No Comments335 Views

Tweet with the official New York Fashion Week hashtag this week – #NYFW – and you might spot the pleasant surprise of a fashion-themed emoji


Virtual reality hits #LFW, River Island sho...

Feb 24, 20151 Comment1145 Views

This post first appeared on Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.


Burberry #Tweetcam to provide personalised ...

Feb 22, 20154 Comments1613 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called


Virtual reality’s quiet presence at #NYFW

Feb 16, 2015No Comments1454 Views

The promise of virtual reality seems to have hit New York Fashion Week, albeit it in a very quiet, non-obtrusive way. Placed subtly at the


Tommy Hilfiger to make limited edition runw...

Feb 14, 2015No Comments1146 Views

Tommy Hilfiger is celebrating its 30th anniversary this year, and with it making two pieces walking its catwalk show at New York Fashion Week on


London Fashion Week pushing virtual reality...

Feb 04, 2015No Comments2174 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of


Mat Maitland brings surrealist style to Hun...

Oct 08, 2014No Comments1263 Views

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including


Social commerce proves key digital trend fo...

Sep 23, 2014No Comments1186 Views

This post first appeared on Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,


Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments1257 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head


Is this the first example of truly ‘b...

Sep 15, 20141 Comment999 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments1333 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of


All the digital activity surrounding this #...

Sep 12, 20141 Comment1883 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and


Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments1260 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access


All the digital activity (outside of live s...

Sep 04, 20142 Comments2222 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other


Designers are jumping into the wearable tec...

Sep 03, 2014No Comments784 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to


WGSN’s social media news room to provide ...

Sep 03, 20142 Comments701 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to


Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments857 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk


Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment1150 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more


Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments1119 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but


Fendi drones: tech for tech’s sake or sma...

Feb 20, 2014No Comments1721 Views

The big story coming out of Milan Fashion Week today was of course about the Fendi drones. Referred to as a sign of the luxury


Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments611 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick


Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments837 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as


Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments1252 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.


Tommy Hilfiger opens ‘social concierge’...

Feb 09, 20143 Comments5372 Views

Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in


Digital snippets: Selfridges, Prada, Victor...

Nov 24, 20131 Comment827 Views

A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments469 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music