runway Tag

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments331 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments260 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 2014No Comments346 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments304 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment404 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

tommy_anchor

Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments449 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 20142 Comments478 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

RalphLauren-smart-tshirt_anchor

Designers are jumping into the wearable tec...

Sep 03, 2014No Comments315 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments228 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

bjornborg_gaming

Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments245 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment428 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments452 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

Fendi_drone

Fendi drones: tech for tech’s sake or sma...

Feb 20, 2014No Comments274 Views

The big story coming out of Milan Fashion Week today was of course about the Fendi drones. Referred to as a sign of the luxury

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments181 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 2014No Comments222 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as

TopshopLFW_AW14_Inition

Why Topshop is focusing on shoppers in-stor...

Feb 12, 2014No Comments194 Views

What’s interesting about Topshop’s digital plans for London Fashion Week this season, is its focus primarily on the store – on shoppers rather than showgoers.

tommyhilfiger

Tommy Hilfiger opens ‘social concierge’...

Feb 09, 20143 Comments588 Views

Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in

selfridges_drivethru

Digital snippets: Selfridges, Prada, Victor...

Nov 24, 20131 Comment131 Views

A highlight of the top stories surrounding all things fashion and digital of late: Drive-through Dior? Coming right up at Selfridges London [CN Traveler] Wes Anderson

SHOWstudio captured and remixed the sound o...

Nov 17, 2013No Comments110 Views

I’m somewhat obsessed with the idea of the fashion industry working out how to nail audio branding. I’m not talking about just straight up music

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments160 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Chloé provides access and interaction in #...

Sep 30, 20132 Comments152 Views

Chloé launched a dedicated microsite for its Paris Fashion Week show yesterday, providing followers with multiple camera views as well as personal moodboards. It might

GoogleHangouts_fashion

DVF to launch first shoppable Google+ Hango...

Sep 26, 20132 Comments176 Views

Google’s latest foray into the fashion space comes in the form of live shoppable experiences though the Google+ Hangouts on Air app. Through a new

Digital Marc Jacobs ads invite users to res...

Sep 22, 2013No Comments329 Views

While the majority of designers are pushing their current season collections through online banner ads at present – Diane von Furstenberg, Etro, Valentino, Calvin Klein

DSquared2 wins with turnaround of #TikiGirl...

Sep 20, 2013No Comments56 Views

  I recently wrote a piece for Mashable about the value that exists for brands in live-streaming their fashion week shows. One of the key

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments114 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

Burberry shoots SS14 #LFW show on new iPhon...

Sep 16, 20131 Comment281 Views

  The social media content surrounding Burberry’s spring/summer 2014 show at London Fashion Week was captured exclusively using Apple’s new iPhone 5S iSight camera. The promotional

Digital snippets: #NYFW round-up special

Sep 15, 2013No Comments115 Views

All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use

Kenneth Cole unveils Vine mosaic during #NY...

Sep 14, 20131 Comment129 Views

Over 120 Vine videos were released in real-time during last weekend’s Kenneth Cole presentation at New York Fashion Week, tied to the theme “Your point

chirp_topshop

Latest Topshop innovation will see #LFW con...

Sep 12, 20134 Comments266 Views

Topshop is partnering with a start-up called Chirp for its upcoming Unique show at London Fashion Week in order to share pieces of content via

Live streaming fashion week: is it worth th...

Sep 04, 20133 Comments137 Views

This article first appeared on Mashable When the late designer Alexander McQueen live streamed his spring/summer 2010 show in late 2009, his aim was to