runway Tag

rm_anchor

Your guide to all the strategic changes hap...

Feb 10, 2016No Comments201 Views

We know fashion weeks are changing radically around us. Numerous designers have opted to shift from producing shows intended for trade, to ones that actually

tomfordANCHOR

Tom Ford & Vetements’ seasonless fas...

Feb 08, 2016No Comments100 Views

A few months ago the CFDA was discussing possible plans to turn New York Fashion Week into a more in-season, consumer-focused event on the back

AppleWatch_Hermes

2015: a designer meets digital year in revi...

Dec 23, 2015No Comments975 Views

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s

thakoon

Digital snippets: NYFW’s consumer shift, ...

Dec 17, 2015No Comments344 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea

Chanel_lightupshoes_anchor

Chanel sends light-up shoes down aviation-t...

Oct 07, 2015No Comments538 Views

Wearable tech may be nascent when it comes to full integration in the fashion industry, but every now and again there’s a little nod to

Hussein-Chalayan-melting-clothes-Spring-Summer-2016-Paris-Fashion-Week_dezeen_ss_2

Digital snippets: Hussein Chalayan’s ...

Oct 05, 2015No Comments636 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show

HouseofHolland_AlexaChung

It might seem like a gimmick, but here̵...

Sep 21, 2015No Comments572 Views

House of Holland’s London Fashion Week show this season saw NFC-enabled rings used to purchase straight from the runway. Launched in partnership with Visa Europe

PINTEREST PALETTE CAMPAIGN IMAGE

Topshop teams with Pinterest for colour-the...

Sep 17, 2015No Comments935 Views

Topshop’s tech focus at fashion week this season lands on Pinterest, and its theme of choice: colour. The British retailer has partnered with the virtual

Twitteremojis-ANCHOR

10 techy things to look out for this #NYFW

Sep 11, 20151 Comment623 Views

Tweet with the official New York Fashion Week hashtag this week – #NYFW – and you might spot the pleasant surprise of a fashion-themed emoji

riverisland_anchor

Virtual reality hits #LFW, River Island sho...

Feb 24, 20152 Comments1635 Views

This post first appeared on WGSN.com/blogs Something innovative tied to fashion week was, for once, truly applicable to the everyday consumer at Somerset House yesterday.

Burberry

Burberry #Tweetcam to provide personalised ...

Feb 22, 20158 Comments2244 Views

Twitter users will be able to gain unique and personalised access to the Burberry show at London Fashion Week today through a new initiative called

VR_samsunggear2

Virtual reality’s quiet presence at #NYFW

Feb 16, 20154 Comments2177 Views

The promise of virtual reality seems to have hit New York Fashion Week, albeit it in a very quiet, non-obtrusive way. Placed subtly at the

Image

Tommy Hilfiger to make limited edition runw...

Feb 14, 20152 Comments1496 Views

Tommy Hilfiger is celebrating its 30th anniversary this year, and with it making two pieces walking its catwalk show at New York Fashion Week on

Googlecardboard_anchor

London Fashion Week pushing virtual reality...

Feb 04, 20151 Comment2708 Views

The British Fashion Council’s Fashion Film initiative is set to get a virtual reality spin this London Fashion Week season. River Island, long-time sponsor of

Hunter_anchor

Mat Maitland brings surrealist style to Hun...

Oct 08, 2014No Comments1587 Views

Hunter has collaborated with visual artist Mat Maitland for a surreal, technicolour film as part of its autumn/winter 2014/15 campaign. The spot features models including

burberry_anchor

Social commerce proves key digital trend fo...

Sep 23, 2014No Comments1394 Views

This post first appeared on WGSN.com/blogs Fashion week season might traditionally be about what the next trends in apparel and accessories are set to be,

WGSNhangout

Topshop and the BFC talk digital innovation...

Sep 18, 2014No Comments1515 Views

The latest in a longstanding series of Google Hangouts hosted by my team at WGSN, saw Topshop CMO Sheena Sauvaire, the British Fashion Council’s head

richardnicoll_anchor

Is this the first example of truly ‘b...

Sep 15, 20142 Comments1238 Views

Rather than thinking about devices, the wearable tech talk of London Fashion Week has been about the introduction of a light-up dress in partnership with Disney

Alice Temperley - anchor

Chatting social media strategy with #LFW de...

Sep 14, 2014No Comments1650 Views

Temperley London has been one of several brands experimenting with Instagram’s new Hyperlapse tool this fashion week season; using it to reveal a series of

LFWdigital_ss15

All the digital activity surrounding this #...

Sep 12, 20141 Comment2093 Views

Eight days later and New York Fashion Week has wrapped up, everyone’s hopped across the pond and now we find ourselves in London ready and

tommy_anchor

Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments1535 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

OpeningCeremony_Intel_anchor

All the digital activity (outside of live s...

Sep 04, 20143 Comments2515 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

RalphLauren-smart-tshirt_anchor

Designers are jumping into the wearable tec...

Sep 03, 20141 Comment919 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

WGSNhub-anchor

WGSN’s social media news room to provide ...

Sep 03, 20142 Comments952 Views

As fashion month kicks off in New York and continues around the globe, the team over at WGSN (that would be my day job) is set to

bjornborg_gaming

Avatars take to Björn Borg catwalk ahead o...

Sep 01, 2014No Comments1130 Views

Gaming was at the centre of Björn Borg’s spring/summer 2015 show at Stockholm Fashion Week last week, as models wore avatar masks striding down the catwalk

burberry

Digital snippets: Burberry, Levi’s, N...

Jul 10, 20141 Comment1367 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Burberry credits 9% revenue hike on strong online sales and ‘more

AdaNik

Menswear label Ada + Nik uses Vyclone app f...

Jun 25, 2014No Comments1406 Views

Live streamed fashion week shows are an interesting one – buzzworthy and exciting when they first launched despite poor user experience, now higher quality but

Fendi_drone

Fendi drones: tech for tech’s sake or sma...

Feb 20, 20143 Comments2117 Views

The big story coming out of Milan Fashion Week today was of course about the Fendi drones. Referred to as a sign of the luxury

hunter

Hunter uses Instagram video as second scree...

Feb 16, 2014No Comments769 Views

Hunter might be the new kid on the block this London Fashion Week season, but its show and accompanying social media coverage was as slick

twittermirror

Twitter Mirror arrives at fashion week with...

Feb 13, 20142 Comments1151 Views

Matthew Williamson is introducing the Twitter Mirror backstage at its London Fashion Week show this season. Already becoming a regular feature of events such as