Tag Archives: retailers

Facebook Graph Search will prove key for local retailers

16 Jan Facebook

Facebook Graph Search in action, as seen on Mashable

The web is abuzz today with discussion around Facebook’s Graph Search, its new in-built social search system based on the data it’s been able to gather from all us users over the past eight years.

Safe to say, it marks an interesting move for the platform, and one that’s likely to impact significantly on all businesses alike, but particularly such consumer-facing ones as fashion brands and retailers.

If you’re a local boutique for instance, there’s no time like the present to make sure all your info is up-to-date, you’re doing everything you can to increase your following, and you’re thinking more than ever about how to stand out from the competition. It seems those who interact and engage with their fans the most, will be the ones that appear at the top of search results.

Here’s a good synopsis of what it’s about from Mashable: Facebook Graph Search could be its greatest innovation

And some nice comments from various industry experts over at Econsultancy: Facebook’s Graph Search: what does it mean for marketers?

Site and mobile optimisation key for online retailers in 2013

16 Jan mobile-shopping

Online retailers in the US will prioritise site optimisation, mobile and tablets in 2013, according to a new report from Forrester Research in conjunction with Shop.org.

The State of Retailing Online 2013 (SORO) study shows the aim will be to “improve the customer experience and increase web conversion and loyalty across all devices”.

Over half (51%) of those surveyed cited site optimisation as key, referencing a focus on checkout optimisation, alternative payments, user experience, testing, and product detail page enhancements.

Meanwhile, 43% outlined that they would be focusing on mobile and tablets this year, investing in new or improved mobile apps and mobile-optimised sites, analytics, and traffic and conversion growth.

Shop.org executive director Vicki Cantrell, said: “While direct mobile commerce is still small, mobile services are now an established and significant part of the shopping experience. Retailers this year are smartly investing to create a holistic customer experience across stores, desktop, and mobile to improve conversion rates, grow crucial repeat customer business, and even capture their share of customer demand from international markets.”

Digital snippets: NYFW, F-commerce, Christian Louboutin, Louis Vuitton, Marni, Nike

27 Feb

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Jason Wu, Diane von Furstenberg, Marc Jacobs and Michael Kors prove most “talked” about in online space during NYFW [WWD]
  • Retailers shut their Facebook stores; is this the end of F-commerce? [Mashable]
  • Neiman Marcus launches social media challenge for Christian Louboutin’s 20th anniversary [Luxury Daily]
  • Louis Vuitton sets short film series on major cities, starting with Hong Kong (as pictured) [WWD]
  • Nike introduces Nike+ basketball sneaker with high-tech sensors [AllThingsD]
  • Sølve Sundsbø’s The Ever Changing Face of Beauty installation becomes interactive iPad App [The Business of Fashion]
  • Google to start selling glasses that will project information, entertainment and ads onto the lenses [NYTimes]

Digital snippets: Salvatore Ferragamo, House of Fraser, Pinterest, Pose

1 Feb

Some more great stories from around the web surrounding all things fashion and digital over the past week:

  • Ferragamo lets shoppers pre-order runway looks through digital trunk show [Luxury Daily]
  • PR company KCD launches online-only fashion shows for busy editors [On the Runway]
  • House of Fraser targets students through social media [Brand Republic]
  • The year in e-tail: lessons learned and looking ahead [WWD]
  • Pinterest becomes top traffic driver for retailers [Mashable]
  • Pose launches Facebook app enabling users to track looks via Timeline [PSFK]
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