The infectious video of a US woman trying on a Star Wars Chewbacca mask has become the most-watched ever on Facebook Live and retailer Kohl’s is all over it.
eBay has launched a virtual reality department store in partnership with Australian retailer Myer that enables consumers to explore and shop products merely by using their eyes.
Burberry’s profit drop came with plenty of focus on the future, ranging from a simplified product offer, to a greater focus on accessories and moves to increase its clear lead in digital.
Your round-up of the latest fashion and technology stories to know, from the spider silk of Bolt Threads coming soon to Patagonia, to the latest tech accelerator programme via L’Oréal, as well as further updates from Amazon, Birchbox, Everlane and more.
Kunal Bahl and Rohit Bansal, co-founders of Indian marketplace Snapdeal, recently sat down with the team from venture capital fund Andreessen Horowitz to discuss the e-commerce scene in their country.
There’s an air of creative conservatism in today’s fashion campaigns, says Neil Simpson of The Corner. Using Jigsaw as a point of reference, he proves exactly why brands need to stand for something in order to stand out.
ASOS is the latest retailer to announce plans to support start-ups with a dedicated accelerator programme. It’s partnering with Wayra UK to run a search for the world’s most innovative young fashion technology businesses.
Top Pitch aims to discover and co-develop prototypes that move wearable technology further into the fashion arena while retaining functionality that delivers for the user.
With the smartphone as the remote control to life, retailers need to focus more on personalised, relevant and useful connections, says Eileen Naughton, managing director of Google UK and Ireland.
US digital ad revenues reached an all-time high of $59.6bn last year, according to the latest IAB Internet Advertising Revenue Report, and mobile devices are increasingly driving that growth.
This “switching on” of the fashion industry is the outcome of a partnership between Avery Dennison, a global leader in branding, labeling and RFID solutions, and IOT platform EVRYTHNG.
The ultimate in robot bling took place in Guangzhou, China recently, where an unnamed “tycoon” went on a shopping trip accompanied by a coterie of robotic servants.
Retailers are seeing consumers increasingly making a number of quick and cheap purchases throughout the day via mobile apps, rather than gathering things in their baskets and buying all at once.
Andrew Robb, COO at online fashion marketplace Farfetch, took to the Millennial 20/20 Summit stage this week to talk about the role of the millennial audience on both workplace culture and social media trends.
Your round-up of the latest fashion and technology stories to know, from the big focus on chatbots following F8, to new updates from Burberry and Ralph Lauren , as well as another look at whether social can sell.
Prada delivered hugely disappointing results on Friday and promised some ideas about how it would turn itself around at a conference call on Monday. The outcome? It seems it’s finally (truly) set to back all things digital.
To get shoppers to buy for the smart home, they first need to experience the smart home, says British department store John Lewis, as it bets big on the category with a new 1,000 sq ft space dedicated to it in its flagship London store.
Up against established names including Net-a-Porter and Zappos, through to Farfetch, Lyst, Zalando and more, start-ups and smaller players must increasingly find ways to differentiate themselves in order to get seen.
Conversational commerce is the name of the game for Sephora with its new chatbot on teen messaging app Kik, where it’s serving up content including how-to videos and product reviews in a bid to drive new conversions.
By 2020 we’ll all be using augmented reality to try on items before we buy, digital currencies to make payments for them, and 3D printing to download them there and then, according to consumers in a new study by Infomentum.
Your round-up of the latest fashion and technology stories to know, from Yoox Net-a-Porter to Valentino and Lacoste, as well as Alibaba’s virtual reality plans and The North Face’s Watson-powered mobile shopping app.
Net-a-Porter, Gucci and BCBG Max Azria were among those from the fashion industry encouraging users to sign up to post notifications on Instagram this weekend in a wave of panic over the platform’s new algorithm changes.
In a bid to “reimagine the future of retail”, creative agency R/GA has launched an accelerator program in partnership with Westfield Labs for growth-stage and early-stage start-ups.
In what will come as little of a surprise, Facebook is backing the idea of consumers being able to shop directly through messaging apps – pushing for retailers to use Messenger for customer service and beyond.
Whether you weren’t able to make it to Austin, or indeed were on the ground but overwhelmed by the madness, here’s a round-up of everything that went on by way of the top stories to read.
Collaboration, artificial intelligence, conversational commerce and the rise of Generation Z emerged as key themes at this year’s SXSW in Austin, Texas.
As SXSW has drawn in more marketers and not just tech folk over the years, it has increasingly served up sessions dedicated to how better to reach consumers. For 2016, it was all about Generation Z.
A highlight keynote session at this year’s SXSW Interactive festival came from Under Armour CEO and founder, Kevin Plank, who talked about growing the business from a $4 billion one today, to $7.5 billion by 2018.
Online e-commerce site Revolve is teaming up with delivery service Postmates for a special festival-themed campaign during SXSW this year that will see delivery in under 60 minutes.
As a bit of a SXSW Interactive veteran, Olly Rzysko of Primark, felt a responsibility to share information with festival newbies on how to make the most of the week. Cue Kanye West…