retail Tag


Digital pioneer Burberry does it again, thi...

Feb 05, 2016No Comments91 Views

This post first appeared on Forbes. If there’s one thing the fashion industry is talking about this morning, it’s Burberry’s move to “align runway with


Ted Baker invites fans to “go fishing...

Feb 04, 2016No Comments132 Views

Ted Baker is marking Valentine’s Day this year with an interactive microsite that plays host to a fishing-themed game. “Hook your SoleMate” as the initiative


Digital snippets: Tommy Hilfiger’s #Insta...

Feb 02, 2016No Comments203 Views

Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]


The future of retail: Beyond stories told, ...

Jan 27, 2016No Comments209 Views

If you’d visited a mall housing a J.C. Penney store over the holidays, you may have been welcomed by a virtual reality experience that took


M-commerce now: All about smartphones &...

Jan 25, 2016No Comments291 Views

The world of e-shopping is now global and it’s also mobile. That’s the conclusion of a new report from the British Retail Consortium and Google


Comment counts: Rewarding engagement over p...

Jan 22, 2016No Comments509 Views

Brands and retailers need to reward consumers who not only spend the most money, but spend the most time with them, says Bia Bezamat of


Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments461 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel


Chinese luxury: If you’re not online you...

Jan 18, 2016No Comments334 Views

All those luxury brands that have been spending millions on Chinese stores but have been lagging their peers in online development, need to sit up


Comment counts: key considerations for star...

Jan 07, 2016No Comments635 Views

Wearable technology is an exciting new sector for fashion and technology entrepreneurs, but there are multiple challenges and obstacles to confront and overcome in order


Mobile wallets: Really ready for take-off?

Jan 05, 2016No Comments307 Views

2015 was the year of the mobile wallet. But despite the fast take-up, the payment method didn’t quite take off. However, the conditions are right


Digital snippets: Primania social success, ...

Jan 05, 2016No Comments279 Views

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce


How retailers are using mobile messaging to...

Jan 04, 20161 Comment713 Views

In 2016, you might find yourself texting more with customer service reps than your real friends. E-commerce has made some major technological strides in 2015,


2015: a designer meets digital year in revi...

Dec 23, 2015No Comments944 Views

It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s


Asos relaunches members-only platform as mo...

Dec 23, 2015No Comments442 Views

Asos HQ dispatched 1,300 shiny parcels last week and it had absolutely nothing to do with Christmas. The free gifts were instead part of a


Christmas shopping set for four-day take-of...

Dec 18, 2015No Comments259 Views

Britons are going to go on a spending binge in the next four days that will blow the Black Friday long weekend’s spending out of


Macy’s tops US list of festive YouTube ad...

Dec 18, 2015No Comments510 Views

Macy’s has achieved the title of most-viewed Christmas ad in the US with its heartwarming tale of a young girl spreading festive spirit and granting


Digital snippets: NYFW’s consumer shift, ...

Dec 17, 2015No Comments331 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea


Burberry’s latest big idea – 3D digital...

Dec 14, 2015No Comments667 Views

Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and


Robots rule: Adidas to open robot shoe fact...

Dec 11, 2015No Comments462 Views

Poor working conditions. Inability to meet demand. Slow trend response. They’re all consequences of the move to low-cost manufacturing in factories many thousands miles from


Alibaba’s Taobao gets serious about luxur...

Dec 10, 2015No Comments288 Views

Alibaba’s getting serious about the quality of the goods on its platforms and wants to attract more high-end brands. How’s it going to do it?

Real Santa Claus carrying big bag

If it were up to Google Trends, Santa would...

Dec 10, 2015No Comments366 Views

We all know Father Christmas, Kris Kringle, Santa Claus – call him what you will – has a beard (obvs). But what about a man


More festive films: Hermès, Gucci, Jo Malo...

Dec 07, 2015No Comments668 Views

Holiday-themed films continue to roll in. Beyond the heavy expectations of John Lewis, through the lols of Kate Spade, the adventures of Target, and mischievous


Digital divide as millennials prepare to ma...

Dec 04, 2015No Comments588 Views

A new day dawns and we get a whole new set of figures about the Holiday shopping season, as well as another insight into just


Mango fast fashion gets faster; digital is ...

Dec 03, 2015No Comments449 Views

Spanish fashion giant Mango had big news Thursday announcing its move from a fast fashion business model to an even faster fashion one and an


Cyber Monday, Black Friday: Big numbers and...

Dec 02, 2015No Comments320 Views

The intense focus on numbers at this time of year can be rather wearing, not to say confusing. Every day it seems we hear about


Netflix and chill? Forget partywear, Cyber ...

Dec 02, 20152 Comments450 Views

Given we’re headfirst into party season, with every retailer online and offline focusing their efforts accordingly on occasionwear, you’d be forgiven for thinking sales over


Tablets still key in an m-commerce world sa...

Dec 02, 2015No Comments279 Views

Two things became very clear from Cyber Monday. Well, a lot more became clear actually but for now I’m focusing on just two. Mobile is

A Polo Ralph Lauren associate trying out the interactive fitting

Digital snippets: Ralph Lauren’s conn...

Dec 01, 2015No Comments543 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms

John Jewis Christmas Ad 2015

Black Friday: Best day ever says John Lewis...

Dec 01, 2015No Comments309 Views

John Lewis celebrated 150 years of successful trading last year. But that was nothing compared to the celebrations today as the company revealed its biggest


Cyber Monday keeps top e-shopping title

Nov 30, 2015No Comments347 Views

Another day, another special retail event. It’s Cyber Monday (as if you didn’t know) and the question is: will it retain its status in the