real-world Tag

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 20141 Comment477 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June

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Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments237 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

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2013: a designer meets digital year in revi...

Dec 23, 20131 Comment156 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Warehouse fans go #knitbombing in recent so...

Oct 29, 2013No Comments150 Views

As mentioned in a recent post about the #topmansprayonjeans campaign, there’s a big focus on user-generated content being seen from a multitude of retailers of

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Digital snippets: Nordstrom, Apple, YSL, In...

Jul 06, 2013No Comments85 Views

Here’s a highlight of stories from around the web surrounding all things fashion and digital over the past week: Nordstrom adds Pinterest logo to products

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eBay UK throws festive pop-up party for one...

Jan 03, 2013No Comments21 Views

  Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I

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2012: a designer meets digital year in revi...

Dec 20, 2012No Comments56 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use