Tag Archives: real-world

2013: a designer meets digital year in review

23 Dec

DolceGabbana_AW13

What a busy year it’s been…

From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine and Instagram videos, not to mention the continuing debate about the role of bloggers as influencers, the increased focus on the potential market size of wearables, and Oxford Dictionaries’ word of the year as ‘selfie’one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below then, are 10 of the posts you loved the most on F&M this year. It’s an interesting collection, nodding to familiar ideas like storytelling and crowdsourcing, as well as higher quality content, and a general reassessment of what it is that actually works in this space. Video content does of course also have its place, as does the continuing power of celebrity.

Thank you for reading and see you in 2014!

Warehouse fans go #knitbombing in recent social campaign

29 Oct

Warehouse_knitbombing1

As mentioned in a recent post about the #topmansprayonjeans campaign, there’s a big focus on user-generated content being seen from a multitude of retailers of late.

One of the others referenced in that same story was Warehouse. The UK retailer launched a campaign in late September focused on #knitbombing, a street art craze involving knitted items being placed to decorate public spaces – think trees, bollards even bikes. It’s not a new phenomenon, but it’s one that hasn’t been claimed by a fashion brand before (to my knowledge).

In a nice example of physical meets digital, Warehouse invited its followers to snap photos of their knit-bombing attempts and upload them to Twitter or Instagram using the hashtag. The best would go on to win a £250 gift card.

To help facilitate the campaign, it offered shoppers free knit-bombing kits in-store when they bought certain knitwear items. It also posted a series of inspirational woolly shots of its own across its Facebook and Pinterest pages (a couple of which are above and below).

Read its blogpost about the initiative: “Knit-bombing groups have been springing up everywhere – warming the soul of grey urban spaces with colourful knitted artwork or ‘graffitti’. Obviously we had to share this amazing phenomenon with you.” It also called for participants to “flex some creative muscle; remember the city is your playground.”

According to @Editd, the campaign saw Warehouse’s fanbase grow 10%.

Warehouse_knitbombing2 Warehouse_knitbombing3 Warehouse_knitbombing4

Digital snippets: Nordstrom, Apple, YSL, Instagram, Tesco, Forever 21, Cartier

6 Jul pinterest-nordstrom

Here’s a highlight of stories from around the web surrounding all things fashion and digital over the past week:

Pinterest-nordstrom2

  • Nordstrom adds Pinterest logo to products in-store as social proof for potential buyers (as pictured) [Gigaom]
  • Apple poaches Yves Saint Laurent CEO to work on ‘special projects’ [Mashable]
  • Fashion shows increasingly come with perfectly staged Instagram moments [BoF]
  • Tesco aims to be first supermarket to introduce 3D printing in-store [PSFK]
  • Forever 21 pushes instant outfit inspiration with new social platform, 21st Street  [MTV Style]
  • Cartier releases seven short films for seven rings [Fashionotes]
  • Why Eva Chen is the first editor-in-chief of our generation [Fashionista]
  • 12 digital technologies retailers are investing in [Mashable]
  • “Sale” proves more powerful than “save” in subject lines of emails [Econsultancy]

eBay UK throws festive pop-up party for one of its one million Facebook fans

3 Jan ebay1-600x360

 

Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I wanted to share.

eBay recently celebrated the fact it reached one million fans on its UK Facebook page by running a competition that offered one fan the chance to win a winter wonderland-themed party.

The “1 in a Million” contest saw 1,300 entries over three days, with a mother of two called Helen (an eBay buyer and seller of course) selected as the winner. She received a pop-up celebration in her local village just before Christmas that included a horse-drawn carriage, dancers, elves and circus performers.

The video above captures the scene. As Helen said: “The whole experience was really fun and totally unexpected… When a giant elf knocked on my front door it was all a little bit surreal. We all had a great time and we’ll not forget this day.”

A great example of personal, real-world social marketing.

2012: a designer meets digital year in review

20 Dec google-dvf-fr

google-dvf-fr

Well what a year it’s been…

From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use of animated GIFs in online communications, and Burberry as our ever-present tech powerhouse, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.

Thank you for reading and look out for a very exciting update from us early on in 2013!

Follow

Get every new post delivered to your Inbox.

Join 436 other followers

%d bloggers like this: