real-world Tag

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Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments373 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 20141 Comment616 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June

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Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments433 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past

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2013: a designer meets digital year in revi...

Dec 23, 20131 Comment390 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Warehouse fans go #knitbombing in recent so...

Oct 29, 2013No Comments222 Views

As mentioned in a recent post about the #topmansprayonjeans campaign, there’s a big focus on user-generated content being seen from a multitude of retailers of

pinterest-nordstrom

Digital snippets: Nordstrom, Apple, YSL, In...

Jul 06, 2013No Comments160 Views

Here’s a highlight of stories from around the web surrounding all things fashion and digital over the past week: Nordstrom adds Pinterest logo to products

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eBay UK throws festive pop-up party for one...

Jan 03, 2013No Comments51 Views

  Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I

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2012: a designer meets digital year in revi...

Dec 20, 2012No Comments253 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use