The Levi’s and Project Jacquard team took to SXSW in Austin to demo its smart jacket fitted with conductive yarn that enables touch interactivity.
Here are our highlights for the best of each day at SXSW Interative this year, designed specifically with those working in fashion and retail in mind.
After a week refreshing the mind and the soul at Futuro in Ibiza, we’re back with a round-up of everything you might have missed in fashion and technology news (and beyond) over the past fortnight.
At initial glance, the new “Levi’s Commuter x Jacquard by Google Trucker Jacket” appears like a straightforward piece of clothing – in fact it’s a subtle piece of wearable technology cleverly combining form and function.
It’s been another big year for the fashion industry and its integration with technology: from the release of the (Hermès) Apple Watch, to Natalie Massenet’s departure from Net-a-Porter as it merged with Yoox, not to mention the ongoing and evolving […]
A version of this post first appeared on Fashionista.com Spending on wearable technology is expected to reach $53 billion worldwide by 2019, according to Juniper Research. Sound a bit surprising? Rightly so. At the moment, the wearable tech on the […]
While classic tailoring on Savile Row might look the same as it has for hundreds of years, technology is starting to be incorporated at as a way of making the bespoke suit all the more personalised. “Clients are getting younger, […]
Google is stepping into the world of smart fabrics with the introduction of “Project Jacquard”. The tech giant is partnering with Levi Strauss & Co, the clothing manufacturer known for Levi’s denim, to make conductive yarn that will be weaved […]
A particularly oversized round-up of the latest stories to know about surrounding all things fashion and tech… Richemont invites LVMH to join site to compete with Amazon [BoF] Google is partnering with Levi’s for its Project Jacquard smart fabric (as […]