Tag Archives: pop-up

Digital snippets: adidas, Louis Vuitton, Neiman Marcus, Bitcoin, American Apparel

20 Jan

Here’s a highlight of the best stories in the fashion and tech space over the past couple of weeks…

adidas_Stan_Smith_Popup

  • adidas launches Stan Smith pop-up store, includes 3D-printing station (as pictured) [Dexigner]
  • Louis Vuitton debuts spring campaign on Instagram [Refinery29]
  • Neiman Marcus CEO apologises for data breach, offers free credit monitoring [The Verge]
  • Overstock CEO: Why we’re accepting Bitcoins [CNBC]
  • Five reasons why American Apparel is bullish on Twitter [AdWeek]
  • Aerie’s unretouched ads ‘challenge supermodel standards’ for young women [Huffington Post]
  • Warby Parker launches interactive 2013 annual report [Laughing Squid]
  • Wet Seal hires 16-year-old to build its following on Snapchat [AdAge]
  • François-Henri Pinault puts his money where his mobile is via Square, hints at future for luxury world buying into tech [FT Material World]
  • Show business: are fashion shows still relevant? [BoF]
  • Beacons: what they are, how they work, and why Apple’s iBeacon technology is ahead of the pack [Business Insider]
  • Personalisation is key for beauty omnichannel strategy: L’Oréal Luxe exec [Luxury Daily]
  • Try on virtual make-up and pay with your hand with retail tech at CES 2014 [BrandChannel]

eBay UK throws festive pop-up party for one of its one million Facebook fans

3 Jan ebay1-600x360

 

Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I wanted to share.

eBay recently celebrated the fact it reached one million fans on its UK Facebook page by running a competition that offered one fan the chance to win a winter wonderland-themed party.

The “1 in a Million” contest saw 1,300 entries over three days, with a mother of two called Helen (an eBay buyer and seller of course) selected as the winner. She received a pop-up celebration in her local village just before Christmas that included a horse-drawn carriage, dancers, elves and circus performers.

The video above captures the scene. As Helen said: “The whole experience was really fun and totally unexpected… When a giant elf knocked on my front door it was all a little bit surreal. We all had a great time and we’ll not forget this day.”

A great example of personal, real-world social marketing.

2012: a designer meets digital year in review

20 Dec google-dvf-fr

google-dvf-fr

Well what a year it’s been…

From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use of animated GIFs in online communications, and Burberry as our ever-present tech powerhouse, one thing after another has rapidly impacted the role of innovation in this niche fashion x digital space.

Below, then, are the 10 posts you loved the most on fashion & mash this year. It’s an interesting collection, seemingly tied together by tangible experiences over purely inspirational concepts. We’re talking physical pop-up platforms, real-time shoppable integrations, heavily interactive images and of course, wearable technology hitting the catwalk.

Thank you for reading and look out for a very exciting update from us early on in 2013!

Cheap Monday allows fans to unlock and shop new collection before Stockholm fashion show

24 Aug

Swedish brand Cheap Monday is providing Facebook fans with exclusive access to its spring/summer 2013 collection ahead of its show at Stockholm Fashion Week next week.

Launched in partnership with e-commerce start-up Tictail, the “Sneak Peek Shop” allows consumers to purchase a limited number of key items ahead of time including shirts, jeans and jewellery.

Essentially a digital pop-up shop, it is unlockable via a code, which is only accessible to those who like the brand’s Facebook page.

“Our fans and customers all over the world are the fundament of Cheap Monday. We strive to find new ways to build our relationship with them and offer exciting products and services. We hope that making it possible to purchase our SS-13 Collection before everyone else through our partnership with Tictail is just as exciting for our customers as it is for us,” says Håkan Ström, COO at Cheap Monday.

The initiative premiers Tictail’s “Exclusive Access” feature, which allows retailers to limit store access through a login service, making it possible to offer special treatment for chosen customers. “In this case, Cheap Monday turns fashion logic upside down by selling items from the new collection before it even hits the catwalk and uses the feature to give Facebook fans early access to the shop through a code,” reads the write-up.

Carl Waldekranz, co-founder and CEO of Tictail, which is named one of Wired magazine’s hottest 100 European start-ups in its September 2012 issue, adds: “We aim to empower all types of businesses, and help erase borders between them and their customers. It’s great to see smaller retailers using Tictail to sell directly to customers, and now to see a global innovative brand like Cheap Monday using it to fit their needs.”

The Cheap Monday shop opens today, ahead of Tuesday’s show (when it then becomes available to everyone), and will remain accessible until September 2. All purchases will be delivered during 2012, before they hit stores in 2013.

The show is being live-streamed online on Tuesday at 9.30pm CET at www.cheapmonday.com/show.

Digital snippets: Dior, Instagram, Pinterest, Gilt Groupe, BCBG, Harrods

9 Apr

A big day for the fashion industry with news of both Raf Simons appointment  at Dior, and the sale of Instagram to Facebook for $1bn (undoubtedly impactful).

In the meantime, here’s a look at some of the other fashion and digital stories from the past week; Pinterest heavy it seems:

  • Gilt Groupe samples group buying model on Pinterest [Mashable]
  • Harrods builds loyalists through royalty-themed Pinterest contest [Luxury Daily]
  • Google tests new augmented reality glasses [NY Times]
  • Fab.com teams with Glamour for virtual pop-up shop [WWD]

Start-up Material Wrld partners with New Yorkers on first online pop-up shop

8 Apr

Material Wrld, a peer-to-peer marketplace due in beta this spring, launched an online pop-up shop to drive awareness of its new concept last week.

The start-up partnered with New Yorkers including Leandra Medine of The Man Repeller and stylist Chelsa Skees; enabling consumers to raid some of the items from within their stylish closets.

One happy customer tweeted: “Shop the very cool closets of very cool people.” Meanwhile, the tagline of the site itself refers to them as “your favorite tastemakers”.

Eventually users will be able to create their own shop, tell the stories behind each piece they’re selling and follow other people they find of interest. Co-founder Jie Zheng, explains the concept as “a prettier and friendlier eBay with social features”, reports BetaBeat.

Further tastemaker pop-up sales are set to follow during April – and this time on a global scale – while the launch of the full site will include “100 hand-selected sellers and slowly scale up to preserve the quality of our community and content.” The aim is to do so through a referral system.

“We’ll have strict guidelines around types of product that can be sold. So no fast fashion (Zara, H&M, Forever 21),” says Zheng.

Zheng’s partner is Rie Yano, a former digital media marketer for Coach (Zheng comes from J. Crew). “Rie and I have been bouncing around ideas since graduating from b-school,” she explained.

“Last summer, two of our ideas converged during a trip to Montauk. My idea was a P2P marketplace for pre-owned fashion with community elements (like Etsy but not just vintage/handmade) and Rie’s idea was a platform to allow self-expression (e.g. uploading fav items and outfits).”

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