Tag Archives: platform

Digital snippets: Wren, Gucci, John Lewis, Lord & Taylor, Kenneth Cole, Sephora

18 Mar

A bit of a catch-up post today in light of several weeks of travel… here then all the latest stories to know about surrounding fashion and tech from the past fortnight or so:

 

  • “First Kiss” film (as above) goes viral with 63 million views – is ad for clothing label Wren [NY Times]
  • Gucci launches own Spotify music hub to promote short film ‘The Fringe’ [The Drum]
  • John Lewis looks to digital innovation as next big thing in retail with ‘JLab incubator’ [The Guardian]
  • Lord & Taylor now accepting bitcoin [CNBC]
  • Kenneth Cole challenges consumers to do good deeds and prove it via Google Glass [Creativity]
  • Sephora launches ‘Beauty Board’ social shopping platform [USA Today]
  • Bergdorf Goodman makes Instagram shots shoppable at SXSW with 52Grams [5th/58th]
  • Dolce & Gabbana crafts love story around perfume to appeal to consumer emotion [Luxury Daily
  • adidas launches gaming platform powered by social media starring Lionel Messi [Marketing Magazine]
  • Can Instagram save ageing teen retailer Aeropostale? [CNBC]
  • Which big brands are courting the maker movement, and why – from Levi’s to Home Depot  [AdWeek]
  • How beacon technology could change the way we shop [Fashionista]
  • On Instagram, a bazaar where you least expect it [Bits blog]
  • What Google’s wearable tech platform could mean for the fashion industry [Fashionista]
  • Smartphone payment system to be unveiled in UK [FT]
  • Alibaba ramping up efforts to sell US brands in China [WSJ]
  • What does WeChat’s new e-credit card mean for luxury? [JingDaily]
  • Op-Ed | Are camera phones killing fashion? [BoF]

ThingLink’s interactive images expand to Facebook, again key for fashion

24 Apr Thinglink_banner

Burberry_ThingLink

You might remember this piece about ThingLink - a tool that lets you tag any image, with any content, making it instantly interactive. I wrote about its potential relevance to the fashion industry when it launched embeds in Twitter, demonstrating it in action with a Burberry image (as above in a non-interactive format) that to this day is still getting regular “hovers” over it week to week according to my email alerts.

News now has arrived of its integration with Facebook. When you share a ThingLink-enabled image to your Timeline, much like with how it worked on Twitter already, fans are able to experience the content inside the image without leaving the page.

An example has been released from Médecins Sans Frontières to demonstrate it. But this once again this has enormous application for fashion brands trying to share more than just a still shot of their collections. Their videos, show music, e-commerce pages and more.

As referenced previously from Mashable: “That single photo, in essence, just became a platform of its own.” Armani is an example of one designer officially using it, and already doing so on Facebook.

On a similar note, TechCrunch has just reported on rival tool Stipple’s new social commerce element called Stipple Shopping. This allows photos to be placed on Facebook and Twitter that users can explore, compare and now actually buy from too, likewise without leaving the image. Single photos that instantly become stores therefore.

It’ll be interesting to see what cut-through these tools might have. While increasing interaction and engagement is a worthy aim, whether they can actually impact commerce is another question.

Check out the video below…

Facebook Graph Search will prove key for local retailers

16 Jan Facebook

Facebook Graph Search in action, as seen on Mashable

The web is abuzz today with discussion around Facebook’s Graph Search, its new in-built social search system based on the data it’s been able to gather from all us users over the past eight years.

Safe to say, it marks an interesting move for the platform, and one that’s likely to impact significantly on all businesses alike, but particularly such consumer-facing ones as fashion brands and retailers.

If you’re a local boutique for instance, there’s no time like the present to make sure all your info is up-to-date, you’re doing everything you can to increase your following, and you’re thinking more than ever about how to stand out from the competition. It seems those who interact and engage with their fans the most, will be the ones that appear at the top of search results.

Here’s a good synopsis of what it’s about from Mashable: Facebook Graph Search could be its greatest innovation

And some nice comments from various industry experts over at Econsultancy: Facebook’s Graph Search: what does it mean for marketers?

Facebook now public, what could it mean for fashion?

18 May

Well there you have it, Facebook is now a publicly-traded company. The social networking giant opened this morning at $42.05 per share. It instantaneously hit $42.99, up 13% on expected £38, valuing it at $117.82 billion, but rapidly fell back to under $39.

Of course the day is not out yet, but for now The WSJ is calling it a big disappointment. It’s certainly somewhat of an anticlimax for arguably the most-hyped IPO of all time.

So it’ll be interesting to see what it closes at. In the meantime, let’s not forget what going public could actually mean for the future of the platform, and for the brands making use of it. This piece from WWD is therefore worth a read: Fashion world mulls IPO impact.

In it, David Duplantis, executive vice president, global web and digital media at Coach, says: “Facebook has changed the world and brands and people have truly benefited. It’s going to be fascinating to see how Facebook evolves post-IPO. I believe advertising will become a bigger priority, and that, coupled with continued innovation, means the opportunities are limitless for both Facebook and the fashion industry.”

Stay tuned, I’d say.

Follow

Get every new post delivered to your Inbox.

Join 435 other followers

%d bloggers like this: