physical Tag


From the archive: C&A’s Facebook Lik...

Oct 08, 2015No Comments447 Views

In 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in real-time. The initiative


Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments569 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards


John Lewis returns with JLAB start-up conte...

Mar 25, 20151 Comment1147 Views

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to


Lo-fi tech a winner at #NRF15 show

Jan 13, 2015No Comments790 Views

This post first appeared on One of the wonderful things about technology in the store is of course the way it can surprise and


Kate Spade pushes interaction once more by ...

Oct 13, 2014No Comments1535 Views

Kate Spade has turned the temporary construction barricades in place while its new store in New Jersey is completed, into an interactive shopping experience. Rather

Emma Roberts

Old Navy taps social currency with flip-flo...

Jun 24, 20141 Comment1546 Views

From L’Oréal make-up to Sprinkles cupcakes, vending machines are having a moment in New York. The latest? Flip-flops from Old Navy. From today until June


Alexander Wang serves up Instagram-worthy i...

May 28, 2014No Comments1936 Views

Alexander Wang has been spreading summer cheer in Hong Kong with a black ice cream truck stationed outside its Harbour City store for the past


2013: a designer meets digital year in revi...

Dec 23, 20131 Comment1659 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Warehouse fans go #knitbombing in recent so...

Oct 29, 2013No Comments719 Views

As mentioned in a recent post about the #topmansprayonjeans campaign, there’s a big focus on user-generated content being seen from a multitude of retailers of

Digital snippets: Burberry and Apple execut...

Oct 15, 20132 Comments895 Views

The big news today has of course been about Burberry CEO Angela Ahrendts’ move to become an SVP at Apple, as well as the subsequent


A look back at SXSW Interactive – key...

Mar 18, 2013No Comments273 Views

This article first appeared on The Business of Fashion AUSTIN, United States — With some 30,000 people in town for the 20th annual SXSW Interactive


eBay UK throws festive pop-up party for one...

Jan 03, 2013No Comments220 Views

  Before the spring/summer 2013 campaigns sweep us away, and the forthcoming autumn/winter 2013/14 shows creep up on us, there’s one last holiday initiative I


2012: a designer meets digital year in revi...

Dec 20, 2012No Comments924 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

photo 5

eBay opens social shopping experience in Lo...

Nov 30, 20121 Comment514 Views

eBay is hosting a “social shopping” pop-up in London over the weekend to tie in with what it predicts to be its busiest online shopping

Physical Pinterest board pops up at Westfie...

Nov 26, 20123 Comments1345 Views

How’s this for a nice example of digital meets physical… Pinterest has set up a life-size pop-up board in San Diego to help celebrate the

Farfetch celebrates Christmas with designer...

Nov 22, 20122 Comments6166 Views

Online marketplace is launching augmented reality gift wrap for the holiday season using image recognition technology from Aurasma. Based on exclusive illustrations from four