Tag Archives: Phillip Lim

Digital snippets: #NYFW round-up special

15 Sep

All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use of Snapchat at Rebecca Minkoff. Here’s a round-up of it all:

TH SP14 collection first look 28

  • Over 630,000 viewers watched New York Fashion Week online, but designers still fail to live up to their European counterparts [Mashable]
  • #NYFW digital highlight: Tommy Hilfiger’s social concierge [Fashion&Mash]
  • Rebecca Minkoff to debut runway looks on Snapchat [Mashable]
  • Kenneth Cole unveils Vine mosaic during #NYFW show [Fashion&Mash]
  • Revlon provides collection sneak peek over Pinterest during #NYFW [Fashion&Mash]
  • Pinterest entices huge brands in special fashion week pages [Venture Beat]
  • Giant digital installation anchors Phillip Lim for Target NYFW event [Fashion&Mash]
  • Models to carry Moto X on NYFW runway [AdAge]
  • How designers make the moments when fashion clicks [WSJ]
  • A look at how Instagram is changing New York Fashion Week [Fashionista]
  • This interactive fashion feature from The New York Times is also worth checking out, it showcases seven big shows in a series of expandable visual sliders, as well as what it calls ‘fashion fingerprints’ – a digital breakdown of the key colours for the new season.

You might also like:

Live-streaming fashion week: what’s the point?

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Giant digital installation anchors Phillip Lim for Target NYFW event

6 Sep

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Target hosted an event at New York Fashion Week last night to celebrate the forthcoming launch (September 15) of its 3.1 Phillip Lim line.

Hosted at the new Spring Studios, the party centred around an enormous digital installation – the Stylescape, which is the longest-ever created cinemagraph in fact, comprised of multiple interactive components.

You could blow on a pin-wheel to make a gust of wind breeze across various components on the screen, pull on a cord to see fireworks light up the sky or a string of fairy lights illuminate, and even jump on a spot to get Phillip Lim to turn round from a park bench and smile for your picture. Other sections saw the crowd dancing with one of the virtual models, or giggling as a dog appeared behind a counter.

The initiative took over four months to produce, Refinery29 reported. It was created across six cities, representing a full day-to-night span from one end to the other. It kickstarts with early morning in LA, crossing through Dallas, Toronto, Chicago, and Miami, and wrapping up with a 5am cab in NYC.

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3.1 Philip Lim turns to “Trickers” for SS13 menswear video

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3.1 Phillip Lim has proved an early addition to the onslaught of spring/summer 2013 campaign videos, with a beautiful spot for its menswear line that demonstrates martial arts tricking.

Shot by photographer Jacob Sutton, the film features real-life trickers Jason Mello and Micah Karns in action. As described by the Huffington Post, tricking is “a real-time, pan-athletic forum between floor gymnastics and martial arts skill, and extreme sports showmanship”.

It continues: “It’s like parkour without the cityscape, or half-pipe skateboarding without the board (or the pipe, for that matter). In tricking, the emphasis is on motion and creativity — and the more emphatically they’re delivered, the better.”

What better way to show off a new collection?

Digital snippets: Burberry, Victoria Beckham, Target, Phillip Lim, Karl Lagerfeld

28 Sep

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One inbox down and a full scour of my favourite news sources later, and here are some of the highlights:

  • Why Burberry wants to bring the online experience to stores and not vice versa [Mashable]
  • Victoria Beckham most talked about designer on Twitter during NYFW, adds 57k followers (as pictured) [Vogue UK]
  • Social-commerce at NYFW and LFW ensures Fashion Week is a democracy for everyone to enjoy [DisneyRollerGirl]
  • Five digital highlights from New York Fashion Week [Mashable]
  • Target launches shoppable short film series [NY Times]
  • Phillip Lim “Kill the Night” comic available online [3.1 Phillip Lim]
  • Karl.com gets a makeover [WWD]
  • Just launched: Versace’s new e-commerce site [StyleBistro]

And a couple of interesting Twitter tidbits from Business Insider:

  • The truth about Twitter: it’s not a mainstream technology [Business Insider]
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