A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including Alexander Wang’s text-to-buy launch.
Ocean is broadcasting live from London Fashion Week this season with exclusive content from the shows as well as previews and highlights throughout the five days of events.
Your round-up of the latest fashion and technology stories to know, from Gucci’s digital strategy to the latest round of funding at Farfetch, as well as further updates from Snapchat, Westfield and Brooklyn’s wearable revolution.
London Fashion Week will be screened on billboards across the UK in collaboration with Ocean Outdoor for the first time this season. The British Fashion Council will be showing LFW footage to over 35 million people, through 60 screens in […]
Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and the world-famous Piccadilly Circus, London, curved screen. Passers-by will be able to design a personalised […]
Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day while out in the wilderness. The Magic Hour, as the initiative is called, sees virtual […]
This post first appeared on Forbes.com Despite fashion week being all about what clothes we’re going to wear next season, brands including Hunter Original and Topshop will push current stock in a big way when London begins from Friday. Both are turning […]
A round-up of the latest stories to know about surrounding all things fashion and tech… Bloomingdale’s launches interactive, shoppable Instagram gift guides [Luxury Daily] Shyp partners with Banana Republic to help procrastinating shoppers [TechCrunch] Liberty London turns Instagram likes into […]
Real-time data integration is something we’re tracking across out-of-home advertising at present, making it no surprise to hear the winner of Ocean’s fifth annual Art of Outdoor digital awards follows along the same lines. Topshop took the top spot in […]
Data visualisation continues abound with news of Net-a-Porter’s new out-of-home campaign showcasing live shopper trends from around the world. Hosted on an Ocean Outdoors screen in Canary Wharf, London, the initiative brings to life purchases taking place on the luxury e-commerce […]
Here’s one way to grab attention with your outdoor campaign: stick a famous model on it and hope she’ll snap a pic of it to send out to her 1.5m or so combined social media fans. That’s what happened with […]
Some more great stories from around the web surrounding all things fashion and digital over the past week: Louis Vuitton pays tribute to Muhammad Ali in branded entertainment foray (as above) [BrandChannel] Neiman Marcus spotlights jewellery with shoppable music […]
Some more great stories from around the web surrounding all things fashion and digital over the past week: Louis Vuitton’s Yayoi Kusama app turns pics into polka dot art prints (as above) [PSFK] Virtual Heidi Klum rates outfits of […]
It’s been a crazy couple of weeks having dedicated the majority of my time to working on this: www.globalfashionawards.com So lots of posts to follow… But in the meantime, while it’s not new, I thought I’d once again highlight Target’s […]
American Eagle and Forever 21’s digital billboards in New York might have been written about numerous times before, but seeing them firsthand is quite another experience, so I couldn’t help but get my camera out. Forever 21’s is the epitome […]
Y-3 by Yohji Yamamoto has released a time-lapse video documenting the painting of one of its spring/summer 2011 images on a billboard in New York. The campaign from the designer adidas brand was painted on a 48 x 38 ft […]
The four winners of user-generated style site Polyvore’s Spring Break Style Contest are set to have their winning collages featured on the American Eagle billboard in Times Square, New York, from March 11-18. Over 13,000 entires were submitted to the […]
Teasers for the all-new ck one lifestyle line from Calvin Klein were released today. Conceived by consulting creative director Fabien Baron of Baron + Baron, the launch campaign marks the company’s largest digital initiative to date. Based primarily on a […]
Yesterday’s Burberry show, though perhaps not a favourite-ever collection from Christopher Bailey, nonetheless stole the London Fashion Week limelight hands down. Once again proving itself as a digital leader within the luxury sect, the brand live-streamed around the globe through […]
London Fashion Week’s young designers must use the power of technology to promote themselves, rather than taking a leaf out of Tom Ford’s book and shutting the door completely. For a city known for emerging fashion creative talent, the news […]