online Tag

leandra

Seven ways big-time bloggers are changing

Feb 11, 2016No Comments292 Views

It goes without saying that the digital landscape and where fashion brands fit into it, is evolving around us. Simultaneously, so are the influencers that

tommy

Digital snippets: Tommy Hilfiger’s #Insta...

Feb 02, 20162 Comments346 Views

Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD]

margotlily_nikebetterforit

Nike extends #betterforit campaign with scr...

Feb 01, 2016No Comments219 Views

Nike is upping the storytelling ante as part of its #betterforit women’s campaign and taking to YouTube with an eight-part scripted series. A direct bid

TLDR_anchor

Embracing the #longread: how digital consum...

Jan 25, 2016No Comments528 Views

If you’re anything like me, you constantly have dozens of tabs open, bookmarks saved, emails placed in a strategic folder, and apps in use to

diesel

Digital snippets: Diesel’s ads on Por...

Jan 19, 2016No Comments509 Views

Your round-up of the latest stories related to fashion and technology… Why you’ll soon be seeing Diesel ads on Grindr, Tinder and Pornhub [i-D] Chanel

burberry-t-mall-2

Chinese luxury: If you’re not online you...

Jan 18, 2016No Comments376 Views

All those luxury brands that have been spending millions on Chinese stores but have been lagging their peers in online development, need to sit up

primark

Digital snippets: Primania social success, ...

Jan 05, 2016No Comments307 Views

A round-up of all the stories surrounding fashion and tech you may have missed over the holidays… On social, ‘Primania’ looks to fill Primark’s e-commerce

luxury-board_ANCHOR

Which two leading luxury brands are messing...

Dec 14, 2015No Comments549 Views

This report may be telling us something we think we know already, but it should also make scary reading for many people working in luxury

Burberry-Christmas-2015-Ad-Campaign03

Digital luxury: Must try harder says L2… ...

Dec 08, 20151 Comment563 Views

Hey, guess what – e-commerce is becoming really important to the luxury sector but not enough luxury brands quite ‘get it’ yet. OK, tell us

mango-anchor

Mango fast fashion gets faster; digital is ...

Dec 03, 2015No Comments469 Views

Spanish fashion giant Mango had big news Thursday announcing its move from a fast fashion business model to an even faster fashion one and an

dollar-bills

Cyber Monday, Black Friday: Big numbers and...

Dec 02, 2015No Comments343 Views

The intense focus on numbers at this time of year can be rather wearing, not to say confusing. Every day it seems we hear about

Lyst_loungewear

Netflix and chill? Forget partywear, Cyber ...

Dec 02, 20152 Comments468 Views

Given we’re headfirst into party season, with every retailer online and offline focusing their efforts accordingly on occasionwear, you’d be forgiven for thinking sales over

A Polo Ralph Lauren associate trying out the interactive fitting

Digital snippets: Ralph Lauren’s conn...

Dec 01, 2015No Comments576 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Ralph Lauren and Oak Labs debut interactive fitting rooms

John Jewis Christmas Ad 2015

Black Friday: Best day ever says John Lewis...

Dec 01, 2015No Comments317 Views

John Lewis celebrated 150 years of successful trading last year. But that was nothing compared to the celebrations today as the company revealed its biggest

nordstrom-cyber-monday

Cyber Monday keeps top e-shopping title

Nov 30, 2015No Comments359 Views

Another day, another special retail event. It’s Cyber Monday (as if you didn’t know) and the question is: will it retain its status in the

delivery

From land robotics to drones – the future...

Nov 24, 2015No Comments572 Views

The last mile is often the most inefficient and costly part of getting online purchases into the hands of the consumers who ordered them. Once

la-redouteANCHOR

Welcome to Cyber Sunday: E-tail will never ...

Nov 24, 20151 Comment507 Views

Cyber Monday is now Cyber Sunday. That’s official. Well, at least as far as Walmart is concerned. The company is going to launch its Cyber

CA_brazil

From the archive: C&A’s Facebook Lik...

Oct 08, 2015No Comments662 Views

In 2012, C&A in Brazil launched a Facebook campaign for Mother’s Day that saw social media “likes” displayed via hangers in store in real-time. The initiative

NatalieMassenet_ANCHOR

Cheat sheet: Everything you need to know ab...

Sep 06, 2015No Comments768 Views

Nick Robertson might have stepped down as CEO of Asos this past week, but the e-commerce news from the UK that really grabbed global headlines

RalphLauren_ANCHOR

Digital snippets: Ralph Lauren’s smar...

Sep 01, 20152 Comments627 Views

We hope you had a great summer break. Here’s what you might have missed over the past month surrounding all things fashion and tech… Ralph

HarveyNicholsANCHOR

Harvey Nichols launches virtual version of ...

Aug 05, 2015No Comments1411 Views

To celebrate the opening of its new ‘store of the future’ in Birmingham (UK) last week, Harvey Nichols has launched a virtual version of the

FTF_Event_0013

Theory CEO Andrew Rosen on the evolution of...

Jun 12, 2015No Comments833 Views

Andrew Rosen, CEO of Theory, and investor in labels including Rag & Bone, Alice & Olivia, Proenza Schouler and Reformation, took to the Fashion Tech

netsetcollage

Digital snippets: Farfetch acquires Browns,...

May 12, 2015No Comments1195 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Browns acquired by Farfetch as part of omnichannel growth strategy

dezeen-watch-store_ANCHOR

Digital snippets: Style.com, Etsy, The Icon...

May 01, 2015No Comments1117 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What the end of Style.com means for the rest of

jlab_anchor

John Lewis returns with JLAB start-up conte...

Mar 25, 20151 Comment1321 Views

It was a start-up based on beacons that won John Lewis’ inaugural JLAB tech accelerator programme last year, now the department store is turning to

AppleVogue3_anchor

Digital snippets: Apple, Michael Kors, Chia...

Mar 02, 2015No Comments1291 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Apple runs first watch ads: 12 pages in Vogue [AdAge]

ebayanchor

Digital snippets: eBay, Westfield, Harrods,...

Jan 19, 2015No Comments1765 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… eBay unveils retail platform: all about omni [WWD] Kevin McKenzie,

ebay-christmas

eBay UK expects big sales next weekend

Nov 22, 2014No Comments1301 Views

ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments1679 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

shoporg

Are we over the next big thing? Omnichannel...

Oct 02, 2014No Comments814 Views

This post first appeared on WGSN.com/blogs The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Shop.org Summit.