online Tag

alicetemperley_anchor

Temperley London, Net-a-Porter and Cinemati...

Aug 12, 20141 Comment431 Views

Shoppable films are still on the rise following the launch of a Levi’s version last week, and now another by Temperley London in partnership with

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Marc Jacobs launches digital-themed fragran...

Aug 11, 20141 Comment386 Views

Marc Jacobs is sparing no effort to promote its fragrances in London at present. The all-new Daisy Dream scent has been supported by both an

pradasphere

Digital snippets: Prada, John Lewis, Compto...

Jun 01, 2014No Comments317 Views

A round-up of the latest stories to know about surrounding all things fashion and tech: Prada delves into visual past with Pradasphere microsite [Luxury Daily] John Lewis

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Marc Jacobs releases archive content for 30...

May 15, 2014No Comments192 Views

Marc Jacobs is celebrating its 30-year anniversary with an online gallery of never-before seen imagery. The content dates back to 1984 when the partnership between

Digital snippets: Michael Kors, Banana Repu...

Nov 11, 2013No Comments658 Views

A short break here means there’s a stack of content to catch up on. Below are the top links for stories surrounding fashion and digital

Digital snippets: Burberry and Apple execut...

Oct 15, 20132 Comments126 Views

The big news today has of course been about Burberry CEO Angela Ahrendts’ move to become an SVP at Apple, as well as the subsequent

Anya Hindmarch unveils astrological #whatpl...

Sep 17, 2013No Comments115 Views

Anya Hindmarch launched a cute digital campaign alongside its London Fashion Week show today tied to the collection’s planetary theme. “What Planet Are You On?”

#NYFW: your online guide

Sep 03, 2013No Comments39 Views

Mashable has, as always, posted a stellar round-up of how all to tune into the upcoming New York Fashion Week online. More than 80 designers

Digital snippets: Michael Kors, Agent Provo...

Aug 16, 2013No Comments191 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Michael Kors launches choose-your-own-adventure Facebook app for new beauty

Lyst_banner

Personalised fashion marketplace Lyst launc...

Jun 04, 20134 Comments550 Views

Ever wanted to be able to buy a dress with the same sort of ease you can purchase an app? That’s the aim from social

Hukkster_banner

Shopping tool Hukkster hits Time Inc’s to...

Apr 30, 2013No Comments102 Views

Time Inc has revealed its third annual list of the 10 start-ups to watch in New York City, and… there’s a fashion name in there

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Kmart #shipmypants ad goes viral

Apr 19, 20132 Comments82 Views

  If there’s one brand grabbing the viral video headlines at present, it’s Kmart. The US retailer has released an ad that plays on the

Topshop_prom

Alice + Olivia, Topshop kickstart prom seas...

Mar 31, 2013No Comments141 Views

A number of designers and retailers are reaching out to teens through a variety of online initiatives in the build-up to the forthcoming prom season.

PaulSmith_vine

Paul Smith partners with artist Kate Moross...

Feb 16, 2013No Comments85 Views

Another example of how to use Vine to beautiful effect has just come in from Paul Smith. The British designer has partnered with London-based artist

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McQ debuts AW13 collection through online f...

Feb 15, 2013No Comments52 Views

Alexander McQueen’s sister brand McQ has launched a short film showcasing its new autumn/winter 2013/14 collection in line with the start of London Fashion Week.

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How to follow #NYFW online

Feb 07, 2013No Comments29 Views

In case you didn’t already see it, and now that New York Fashion Week is a go, be sure to check out this piece from

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Digital snippets: Louis Vuitton, Target, Jo...

Jan 30, 2013No Comments77 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton releases Retracing the Trunk

KCD

KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments51 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open

mobile-shopping

Site and mobile optimisation key for online...

Jan 16, 2013No Comments49 Views

Online retailers in the US will prioritise site optimisation, mobile and tablets in 2013, according to a new report from Forrester Research in conjunction with

A pick of the best fashion films for holida...

Dec 07, 2012No Comments32 Views

In the fast-paced run up to Christmas madness, here’s a little Friday respite with a highlight of 10 of the best festive fashion, retail and

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Love magazine’s saucy video advent calend...

Dec 01, 20121 Comment123 Views

Love magazine has filmed another bevy of models each sending the camera a saucy Christmas wish in its second-annual digital advent calendar. Launching today with

adidas

Digital snippets: adidas, Nars, Hermès, Co...

Nov 29, 2012No Comments138 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: adidas gives Facebook users personalised version of

Jean Paul Gaultier celebrates grown-up R...

Nov 27, 20121 Comment142 Views

Jean Paul Gaultier has launched an online campaign for the festive period centred on a digital advent calendar. Created with digital agency Isobar, and housed

Physical Pinterest board pops up at Westfie...

Nov 26, 20123 Comments249 Views

How’s this for a nice example of digital meets physical… Pinterest has set up a life-size pop-up board in San Diego to help celebrate the

Dior focuses on savoir faire with documenta...

Nov 20, 20122 Comments577 Views

Dior has released a 20-minute online film showcasing the creation of its J’adore perfume. “Le Parfum – The Film”, as it’s called, documents everything from

Shoppable films: fad or future?

Nov 16, 20121 Comment177 Views

You might remember I posted a comment piece from Marketing Magazine about shoppable videos last week. Well, the extended piece was published on The Huffington

Digital snippets: Hermès, New Look, Holt R...

Nov 13, 2012No Comments83 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Hermès brings 8 Ties digital installation to

Topshop connects physical and digital world...

Oct 24, 20122 Comments97 Views

Topshop is introducing the idea of tweets as currency this Halloween by inviting shoppers to take to Twitter while in store in exchange for certain

Digital snippets: Wonderbra, Gucci, Mulberr...

Oct 09, 2012No Comments44 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Wonderbra launches augmented reality-enhanced “Decoder” campaign

Chanel launches microsite documenting its h...

Oct 07, 2012No Comments80 Views

It might not be the industry’s most exciting story, but it’s great to see Chanel not only announce something digital-related, but do so with an