#NYFW Tag

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Live streaming fashion week – a classic c...

Sep 13, 2014No Comments158 Views

Last September I wrote a piece for Mashable about the role of live streaming during fashion week today – the engagement it does and doesn’t

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Diesel next fashion week brand to jump into...

Sep 09, 2014No Comments174 Views

Diesel Black Gold has announced a wearable tech partnership with Samsung in time for its New York Fashion Week show today at 1pm EST, in

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Non-fashion digital influencers to capture ...

Sep 06, 2014No Comments367 Views

In a continuing bid to democratise the fashion week experience, Tommy Hilfiger is giving a group of digital influencers from outside the fashion industry access

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All the digital activity (outside of live s...

Sep 04, 20142 Comments428 Views

If watching dozens of Hyperlapse videos from day one of New York Fashion Week is already starting to grate, here are some of the other

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Designers are jumping into the wearable tec...

Sep 03, 2014No Comments251 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

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Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments163 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

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Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20142 Comments157 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates

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Tommy Hilfiger opens ‘social concierge’...

Feb 09, 20143 Comments501 Views

Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in

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2013: a designer meets digital year in revi...

Dec 23, 20131 Comment239 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments145 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Digital snippets: #NYFW round-up special

Sep 15, 2013No Comments100 Views

All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use

Kenneth Cole unveils Vine mosaic during #NY...

Sep 14, 20131 Comment113 Views

Over 120 Vine videos were released in real-time during last weekend’s Kenneth Cole presentation at New York Fashion Week, tied to the theme “Your point

#NYFW digital highlight: Tommy Hilfiger’s...

Sep 10, 20135 Comments226 Views

Tommy Hilfiger brought a sense of digital personalisation to those in attendance at his California-themed New York Fashion Week show this season; offering up a

Eva Chen wearing Google Glass at #NYFW

Sep 07, 20131 Comment195 Views

It turns out Nina Garcia isn’t the only one sporting Google Glass to #NYFW. Eva Chen, incumbent editor-in-chief of Lucky magazine, was spotted wearing a

Giant digital installation anchors Phillip ...

Sep 06, 20131 Comment86 Views

Target hosted an event at New York Fashion Week last night to celebrate the forthcoming launch (September 15) of its 3.1 Phillip Lim line. Hosted

Live streaming fashion week: is it worth th...

Sep 04, 20133 Comments121 Views

This article first appeared on Mashable When the late designer Alexander McQueen live streamed his spring/summer 2010 show in late 2009, his aim was to

#NYFW: your online guide

Sep 03, 2013No Comments31 Views

Mashable has, as always, posted a stellar round-up of how all to tune into the upcoming New York Fashion Week online. More than 80 designers

Pinterest launches fashion week hub

Aug 28, 2013No Comments55 Views

Pinterest has created a hub dedicated to fashion week content ahead of New York’s kick-off next Thursday, September 5. The initiative will be in collaboration

Digital snippets: Michael Kors, Agent Provo...

Aug 16, 2013No Comments176 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Michael Kors launches choose-your-own-adventure Facebook app for new beauty

Nina Garcia switches up SXSW opinion, goes ...

Aug 08, 20135 Comments154 Views

Project Runway judge and Marie Claire creative director, Nina Garcia, has just announced she will be wearing Google Glass at New York Fashion Week this

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Rebecca Minkoff launches talent contest via...

Jul 18, 2013No Comments93 Views

New York-based designer Rebecca Minkoff is using Tumblr as a platform to call for artists, models and photographers to enter a competition being run in

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All the digital highlights from #NYFW: 360...

Feb 12, 2013No Comments76 Views

It might have been the season that everyone played with Twitter’s new video-sharing app, Vine, but so too were there numerous other digital happenings around

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Digital snippets: Donna Karan, Kate Spade, ...

Feb 07, 2013No Comments93 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Anjelica Huston gets behind the camera for

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How to follow #NYFW online

Feb 07, 2013No Comments25 Views

In case you didn’t already see it, and now that New York Fashion Week is a go, be sure to check out this piece from

KCD

KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments43 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open

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Digital snippets: Chanel, Hugo Boss, Warby ...

Jan 23, 2013No Comments55 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Gamines and a godson star in

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Fashion Hackathon set for MBFW New York, wi...

Jan 08, 2013No Comments41 Views

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves

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2012: a designer meets digital year in revi...

Dec 20, 2012No Comments86 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

Digital snippets: Burberry, Victoria Beckha...

Sep 28, 2012No Comments34 Views

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One

Calvin Klein partners with FashGif for fun ...

Sep 19, 2012No Comments85 Views

Calvin Klein has enlisted Tumblr blogger FashGif to create a series of animated images of its new spring/summer 2013 womenswear collection. The initiative sees still