Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments114 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as


Digital snippets: Michael Kors, Rebecca Min...

Feb 17, 20141 Comment110 Views

From New York to London, and everything in between, here’s a mega round-up of all the latest stories surrounding fashion and tech… Michael Kors dominates


Tommy Hilfiger opens ‘social concierge’...

Feb 09, 20142 Comments344 Views

Tommy Hilfiger is opening up its social concierge initiative to its online following this fashion week season. First launched at its spring/summer 2014 show in


2013: a designer meets digital year in revi...

Dec 23, 20131 Comment156 Views

What a busy year it’s been… From 3D printing taking its first trip down the New York Fashion Week catwalk, to the launch of Vine

Key fashion week trend: social media qualit...

Oct 16, 2013No Comments96 Views

There’s a lot to be said for the level of quality our industry is producing over social media these days, and rightly so for a

Digital snippets: #NYFW round-up special

Sep 15, 2013No Comments60 Views

All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use

Kenneth Cole unveils Vine mosaic during #NY...

Sep 14, 20131 Comment88 Views

Over 120 Vine videos were released in real-time during last weekend’s Kenneth Cole presentation at New York Fashion Week, tied to the theme “Your point

#NYFW digital highlight: Tommy Hilfiger’s...

Sep 10, 20135 Comments148 Views

Tommy Hilfiger brought a sense of digital personalisation to those in attendance at his California-themed New York Fashion Week show this season; offering up a

Eva Chen wearing Google Glass at #NYFW

Sep 07, 20131 Comment131 Views

It turns out Nina Garcia isn’t the only one sporting Google Glass to #NYFW. Eva Chen, incumbent editor-in-chief of Lucky magazine, was spotted wearing a

Giant digital installation anchors Phillip ...

Sep 06, 20131 Comment62 Views

Target hosted an event at New York Fashion Week last night to celebrate the forthcoming launch (September 15) of its 3.1 Phillip Lim line. Hosted

Live streaming fashion week: is it worth th...

Sep 04, 20133 Comments74 Views

This article first appeared on Mashable When the late designer Alexander McQueen live streamed his spring/summer 2010 show in late 2009, his aim was to

#NYFW: your online guide

Sep 03, 2013No Comments23 Views

Mashable has, as always, posted a stellar round-up of how all to tune into the upcoming New York Fashion Week online. More than 80 designers

Pinterest launches fashion week hub

Aug 28, 2013No Comments35 Views

Pinterest has created a hub dedicated to fashion week content ahead of New York’s kick-off next Thursday, September 5. The initiative will be in collaboration

Digital snippets: Michael Kors, Agent Provo...

Aug 16, 2013No Comments147 Views

Here’s a highlight of recent stories from around the web surrounding all things fashion and digital: Michael Kors launches choose-your-own-adventure Facebook app for new beauty

Nina Garcia switches up SXSW opinion, goes ...

Aug 08, 20135 Comments93 Views

Project Runway judge and Marie Claire creative director, Nina Garcia, has just announced she will be wearing Google Glass at New York Fashion Week this


Rebecca Minkoff launches talent contest via...

Jul 18, 2013No Comments70 Views

New York-based designer Rebecca Minkoff is using Tumblr as a platform to call for artists, models and photographers to enter a competition being run in


All the digital highlights from #NYFW: 360...

Feb 12, 2013No Comments49 Views

It might have been the season that everyone played with Twitter’s new vide0-sharing app, Vine, but so too were there numerous other digital happenings around


Digital snippets: Donna Karan, Kate Spade, ...

Feb 07, 2013No Comments82 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Anjelica Huston gets behind the camera for


How to follow #NYFW online

Feb 07, 2013No Comments16 Views

In case you didn’t already see it, and now that New York Fashion Week is a go, be sure to check out this piece from


KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments31 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open


Digital snippets: Chanel, Hugo Boss, Warby ...

Jan 23, 2013No Comments30 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Gamines and a godson star in


Fashion Hackathon set for MBFW New York, wi...

Jan 08, 2013No Comments29 Views

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves


2012: a designer meets digital year in revi...

Dec 20, 2012No Comments56 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

Digital snippets: Burberry, Victoria Beckha...

Sep 28, 2012No Comments24 Views

Just back from travels and playing major catch-up with what’s been going on with all things fashion and digital over the past 10 days. One

Calvin Klein partners with FashGif for fun ...

Sep 19, 2012No Comments62 Views

Calvin Klein has enlisted Tumblr blogger FashGif to create a series of animated images of its new spring/summer 2013 womenswear collection. The initiative sees still

Digital snippets: Burberry, Dior, Dolce &am...

Sep 18, 2012No Comments62 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: Burberry opens digitally integrated store in London

DVF’s Google Glass film released

Sep 13, 2012No Comments28 Views

As promised following her show at New York Fashion Week on Sunday, Diane von Furstenberg has released a film recorded using Google Glass, the search

DVF introduces Google Glass to NYFW catwalk

Sep 10, 20124 Comments95 Views

Models took to Diane von Furstenberg’s New York Fashion Week catwalk yesterday wearing augmented reality eyewear supplied by Google. Google Glass, as the technology is

Digital snippets: NYFW, FNO, Emporio Armani...

Sep 09, 2012No Comments38 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week: How to follow New York Fashion Week

Digital fashion shows continuing during #NY...

Sep 07, 2012No Comments40 Views

The move for online-only catwalk shows is continuing this fashion week with See by Chloé, ICB and Pierre Balmain all taking to PR agency KCD’s