A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including virtual and mixed reality at fashion weeks.
Yes you read that correctly, the models at Desigual wore Snapchat filters as make-up looks at New York Fashion Week this past weekend – and the internet went wild.
Tommy Hilfiger has stepped into the conversational commerce game and launched a chatbot on Facebook Messenger to tie in with its New York Fashion Week extravaganza.
Sweet, the Snapchat Discover channel owned by Hearst, is introducing a stream of exclusive editorial content for New York Fashion Week.
In a bid to counter unindexed social content, Google has teamed up with influencer platform LiketoKnow.It to power a new “Shop the Look” tool that pulls in retail-ready fashion imagery.
New York designer Misha Nonoo took to Snapchat yesterday to reveal her latest collection in place of a traditional fashion week runway show.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week – from NYFW prep to Smashbox’s VR campaign.
It’s been a big week for Snapchat announcements in the fashion space, with new campaigns and some innovative thinking coming out of a very diverse set of brands.
With the autumn/winter 2016 fashion week season now behind us, it’s time to run the numbers, crunch the stats and crown the social media winners and losers of the month.
Your round-up of the latest stories to know about related to fashion and technology – also including Dolce & Gabbana’s naming slip-up and Topman’s video newsroom.
Designers have shifted from putting budget into technology for the sake of it at fashion weeks, to rather spending on something that is going to impact the business from an ROI point of view.
Kering chief says “waiting creates desire”, while Paris Fashion Week board suggests it’s best to stick to the status quo – are Parisian brands going to get left behind?
Kanye West with his Yeezy line and Rihanna with her Fenty collaboration for Puma were among the big social winners this fashion week, alongside Victoria Beckham, Ralph Lauren, Michael Kors, Calvin Klein, Coach and Tommy Hilfiger.
Influencers, brands and models alike have taken to Snapchat in droves this NYFW, providing the best version yet of immediate access to the shows.
Fitbit is upping its stakes in the fashion game, and teaming up with hot New York design duo, Public School, is front and centre in that strategy.
New York designer Misha Nonoo is continuing with her alternative approach to fashion week and launching a shoppable Instagram campaign for the current spring/summer 2016 season. The images (launching Sunday) will star Nonoo herself, along with Amber Venz-Box, president and […]
It goes without saying that the digital landscape and where fashion brands fit into it, is evolving around us. Simultaneously, so are the influencers that are increasingly helping those stories get told and products get seen. Here are seven predictions […]
Uber might be introducing services that help you get your shopping faster, but during New York Fashion Week it’s letting you get it for free too. The taxi-hailing app has teamed up with fashion e-commerce platform Lyst for a campaign […]
Fashion weeks may be undergoing a period of significant change at present, but for now, the same fundamental rules for marketers during New York, London, Milan and Paris, exist. How do you showcase your new collection to a digital audience […]
A few months ago the CFDA was discussing possible plans to turn New York Fashion Week into a more in-season, consumer-focused event on the back of the social media/live streaming revolution. We’ve not heard so much about that lately but […]
Your round-up of the latest stories related to fashion and technology… Tommy Hilfiger to host first ‘Instapit’ for Instagram content creators at women’s show [WWD] Amazon’s clothing selection is now bigger than 250 Walmart supercenters combined [Re/code] Brooklyn Beckham, Burberry […]
Over the past few weeks and months, fashion brands Matthew Williamson, Hunter, Rebecca Minkoff and Thakoon (to name a few) have made strategic decisions that will not only redefine their business models, but impact the fashion industry as a whole. […]
A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea [WWD] Is Burberry becoming too gimmicky? [Yahoo Style] Thakoon to shift to “real-time fashion”, launch […]
Tommy Hilfiger’s autumn/winter 2015/16 catwalk show is now available to watch via a virtual reality experience in select stores around the world. Using a Samsung GearVR headset, shoppers can watch a 360-degree, three-dimensional version of the runway as though they’re […]
One month later, four cities down and with hundreds upon hundreds of different designer looks for spring/summer 2016 revealed, it’s no wonder so much of the fashion week season blurs together. For the fashion savvy, there are of course the […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Clothes dissolve on the catwalk during Hussein Chalayan show (as pictured above) [Dezeen] Tom Ford releases video for spring 2016 collection starring Lady Gaga […]
Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Dolce & Gabbana models post selfies straight off the runway (as pictured) [Vogue] Burberry becomes first fashion brand to launch Apple Music channel [BoF/Bloomberg] […]
This post first appeared on Fashionista.com Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters, or Naomi Campbell taking a tumble in those sky-high Vivienne Westwood shoes. There have been […]