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Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments389 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

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Designers are jumping into the wearable tec...

Sep 03, 2014No Comments409 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to

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Banana Republic surprises New Yorkers with ...

May 20, 2014No Comments1329 Views

Banana Republic brought happiness to New Yorkers today – literally – with a social-media-meets-real-world campaign that saw surprise deliveries sent all around Manhattan. Tied to

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Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments218 Views

This post first appeared on Fashionista.com Is it just me or has Twitter become much less inspiring during fashion week season? I say that as

Saks unveils interactive holiday windows, o...

Dec 02, 2013No Comments438 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,

Press may have pushed “tech” an...

Nov 20, 20135 Comments761 Views

I’ve been looking forward to visiting the new H&M store in Times Square since it opened last Thursday off the back of the tech innovation

Digital snippets: #NYFW round-up special

Sep 15, 2013No Comments149 Views

All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use

Giant digital installation anchors Phillip ...

Sep 06, 20131 Comment128 Views

Target hosted an event at New York Fashion Week last night to celebrate the forthcoming launch (September 15) of its 3.1 Phillip Lim line. Hosted

#NYFW: your online guide

Sep 03, 2013No Comments48 Views

Mashable has, as always, posted a stellar round-up of how all to tune into the upcoming New York Fashion Week online. More than 80 designers

Pinterest launches fashion week hub

Aug 28, 2013No Comments333 Views

Pinterest has created a hub dedicated to fashion week content ahead of New York’s kick-off next Thursday, September 5. The initiative will be in collaboration

Nina Garcia switches up SXSW opinion, goes ...

Aug 08, 20135 Comments294 Views

Project Runway judge and Marie Claire creative director, Nina Garcia, has just announced she will be wearing Google Glass at New York Fashion Week this

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Freebie frenzy captured in T by Alexander W...

Aug 02, 2013No Comments76 Views

  The latest T by Alexander Wang campaign video is sheer genius. How better to convey such love for the brand than by shoving a

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Literal window shopping with Kate Spade Sat...

Jun 12, 20133 Comments912 Views

Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city. The “weekend brand”

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All the winners from the 2013 Fashion 2.0 A...

Mar 14, 20131 Comment822 Views

Marc Jacobs took the top innovator award at Style Coalition’s fourth annual Fashion 2.0 Awards in New York last night, an event dedicated to celebrating

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Warby Parker runs Google Hangouts on site a...

Feb 19, 2013No Comments75 Views

It might have been all about Topshop’s big partnership with Google during London Fashion Week, but at Social Media Week (SMW), it’s Warby Parker we’re

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Spring films arrive from Lanvin, Calvin Kle...

Feb 09, 2013No Comments56 Views

It’s been a bit of a week for fashion film releases, with highlights coming in from Lanvin, Calvin Klein and H&M surrounding the spring/summer 2013

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How to follow #NYFW online

Feb 07, 2013No Comments42 Views

In case you didn’t already see it, and now that New York Fashion Week is a go, be sure to check out this piece from

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KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments71 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open

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Fashion Hackathon set for MBFW New York, wi...

Jan 08, 2013No Comments74 Views

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves

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2012: a designer meets digital year in revi...

Dec 20, 2012No Comments292 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

Calvin Klein partners with FashGif for fun ...

Sep 19, 2012No Comments134 Views

Calvin Klein has enlisted Tumblr blogger FashGif to create a series of animated images of its new spring/summer 2013 womenswear collection. The initiative sees still

DVF’s Google Glass film released

Sep 13, 2012No Comments67 Views

As promised following her show at New York Fashion Week on Sunday, Diane von Furstenberg has released a film recorded using Google Glass, the search

Digital fashion shows continuing during #NY...

Sep 07, 2012No Comments88 Views

The move for online-only catwalk shows is continuing this fashion week with See by Chloé, ICB and Pierre Balmain all taking to PR agency KCD’s

Digital snippets: Louis Vuitton, Project Ru...

Jul 23, 2012No Comments72 Views

Some more great stories from around the web surrounding all things fashion and digital over the past week:   Louis Vuitton’s Yayoi Kusama app turns

Fashion week: designers divided over digita...

Feb 20, 20121 Comment126 Views

Although the fashion industry has been quick to use digital media to become more accessible to consumers, certain designers are using the same tools to

Glamour mag offers virtual shopping wall fo...

Feb 16, 2012No Comments155 Views

US Glamour magazine has set up a virtual beauty shopping wall in New York that lets users scan 2-D barcodes on their phones and have

Alexander Wang showcases SS12 campaign vide...

Feb 15, 2012No Comments102 Views

Alexander Wang’s spring/summer 2012 campaign video is being shown as an installation under the High Line in the Chelsea Gallery District in New York. Starring

Oscar de la Renta crowdsources creative ide...

Feb 14, 20121 Comment77 Views

Oscar de la Renta is inviting consumers to become a part of his creative process by launching a virtual pinboard open for anyone to post

Diane von Furstenberg gives fans backstage ...

Feb 11, 2012No Comments32 Views

Diane von Furstenberg is posting a series of short behind-the-scenes videos on its Facebook page in the run up to tomorrow’s New York Fashion Week

Video: David Beckham ad hand-painted on meg...

Feb 10, 2012No Comments111 Views

Love this – H&M has released a time-lapse video showing a 220ft hand-painted mural of David Beckham in his new Bodywear collection, going up on