New York Tag


Digital snippets: Iris van Herpen on desig...

Nov 17, 2015No Comments284 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech… Iris van Herpen’s astonishing designs don’t look like ‘clothes.’

Lyst Ad- Pointless

Data anchors Lyst’s tongue-in-cheek debut...

Nov 16, 20151 Comment434 Views

Fashion e-commerce platform Lyst has launched its first-ever ad campaign, cleverly tying data insights into a provocative series of images. An irreverent take on traditional


Robots, holograms and wearables: a tech his...

Sep 22, 20152 Comments594 Views

This post first appeared on Memorable moments during fashion month used to surround incidents like Anna Wintour being splattered with paint by anti-fur protesters,


Digital snippets: Breaking up with the Appl...

Jun 22, 2015No Comments717 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Vanessa Friedman: Why I’m breaking up with the Apple Watch


Tommy Hilfiger to make limited edition runw...

Feb 14, 2015No Comments1291 Views

Tommy Hilfiger is celebrating its 30th anniversary this year, and with it making two pieces walking its catwalk show at New York Fashion Week on


New York vs London: a fashion week infograp...

Feb 14, 2015No Comments860 Views

Did you know the 3460 miles between New York and London is about the equivalent of three million times the length of supermodel Karlie Kloss?


New YouTube Space running #NYFW bootcamp

Jan 21, 2015No Comments1497 Views

YouTube launched a creative facility in New York two months ago that is now opening its doors to those in the fashion industry with a


Digital snippets: Black Friday, high tech h...

Nov 30, 2014No Comments1301 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Fewer shoppers hit the stores on Black Friday, but retailers


Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments1223 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]


Designers are jumping into the wearable tec...

Sep 03, 2014No Comments825 Views

Tomorrow marks the first official day of New York Fashion Week, and with it a month-long series of runway shows that will next travel to


Banana Republic surprises New Yorkers with ...

May 20, 2014No Comments2151 Views

Banana Republic brought happiness to New Yorkers today – literally – with a social-media-meets-real-world campaign that saw surprise deliveries sent all around Manhattan. Tied to


Forget Instagram: what has happened to fash...

Feb 28, 2014No Comments515 Views

This post first appeared on Is it just me or has Twitter become much less inspiring during fashion week season? I say that as


Saks unveils interactive holiday windows, o...

Dec 02, 2013No Comments1157 Views

Consumers are invited to flick personalised digital snowflakes onto the windows of Saks Fifth Avenue’s flagship store in New York this Holiday season. The initiative,

H&M tech store, Times Square

Press may have pushed “tech” an...

Nov 20, 20135 Comments2614 Views

I’ve been looking forward to visiting the new H&M store in Times Square since it opened last Thursday off the back of the tech innovation

Digital snippets: #NYFW round-up special

Sep 15, 2013No Comments438 Views

All manner of social initiatives took place during New York Fashion Week last week, ranging from a digital concierge at Tommy Hilfiger to the use

Giant digital installation anchors Phillip ...

Sep 06, 20131 Comment595 Views

Target hosted an event at New York Fashion Week last night to celebrate the forthcoming launch (September 15) of its 3.1 Phillip Lim line. Hosted

#NYFW: your online guide

Sep 03, 2013No Comments173 Views

Mashable has, as always, posted a stellar round-up of how all to tune into the upcoming New York Fashion Week online. More than 80 designers

Pinterest launches fashion week hub

Aug 28, 2013No Comments823 Views

Pinterest has created a hub dedicated to fashion week content ahead of New York’s kick-off next Thursday, September 5. The initiative will be in collaboration

Nina Garcia switches up SXSW opinion, goes ...

Aug 08, 20135 Comments905 Views

Project Runway judge and Marie Claire creative director, Nina Garcia, has just announced she will be wearing Google Glass at New York Fashion Week this


Freebie frenzy captured in T by Alexander W...

Aug 02, 2013No Comments266 Views

  The latest T by Alexander Wang campaign video is sheer genius. How better to convey such love for the brand than by shoving a


Literal window shopping with Kate Spade Sat...

Jun 12, 20133 Comments2819 Views

Kate Spade Saturday has taken up residence in New York with four pop-up digital stores appearing as window fronts around the city. The “weekend brand”


All the winners from the 2013 Fashion 2.0 A...

Mar 14, 20131 Comment1931 Views

Marc Jacobs took the top innovator award at Style Coalition’s fourth annual Fashion 2.0 Awards in New York last night, an event dedicated to celebrating

Warby Parker SMW

Warby Parker runs Google Hangouts on site a...

Feb 19, 2013No Comments253 Views

It might have been all about Topshop’s big partnership with Google during London Fashion Week, but at Social Media Week (SMW), it’s Warby Parker we’re

Fashion David Beckham

Spring films arrive from Lanvin, Calvin Kle...

Feb 09, 2013No Comments184 Views

It’s been a bit of a week for fashion film releases, with highlights coming in from Lanvin, Calvin Klein and H&M surrounding the spring/summer 2013


How to follow #NYFW online

Feb 07, 2013No Comments195 Views

In case you didn’t already see it, and now that New York Fashion Week is a go, be sure to check out this piece from


KCD’s Digital Fashion Shows open to t...

Jan 29, 2013No Comments235 Views

The Digital Fashion Shows initiative launched by PR agency KCD in 2012 as an invite-only online catwalk series for press and buyers, will be open


Fashion Hackathon set for MBFW New York, wi...

Jan 08, 2013No Comments208 Views

Mercedes-Benz Fashion Week New York is set to host a “Fashion Hackathon” this February, tasking teams of tech hackers with building an app that solves


2012: a designer meets digital year in revi...

Dec 20, 2012No Comments929 Views

Well what a year it’s been… From designer musical chairs to the launch of the Nike FuelBand, not to mention Facebook’s overhyped IPO, the increasing use

Calvin Klein partners with FashGif for fun ...

Sep 19, 2012No Comments545 Views

Calvin Klein has enlisted Tumblr blogger FashGif to create a series of animated images of its new spring/summer 2013 womenswear collection. The initiative sees still


DVF’s Google Glass film released

Sep 13, 2012No Comments227 Views

As promised following her show at New York Fashion Week on Sunday, Diane von Furstenberg has released a film recorded using Google Glass, the search