Some more great stories from around the web surrounding all things fashion and digital over the past week:
- Anjelica Huston gets behind the camera for Donna Karan hosiery film (as pictured) [Telegraph Fashion]
- Kate Spade’s digital play [WWD]
- British fashion gets a web dynamo: Natalie Massenet [NY Times]
- Tommy Hilfiger launches “le voyage seafarious” campaign, first ever webisode [Vogue.it]
- T by Alexander Wang taps Bon Qui Qui for spring video [AdAge]
- Rachel Roy opts for digital runway show [WWD]
- Whistles launches new website [Whistles]
- Milk Made’s top 10 Instagrams to follow for NYFW [Milk Made]
- How Pose became the ‘Instagram of fashion’ [Mashable]
- Here’s Net-a-Porter’s new magazine The Edit [Fashionista]
- Pinterest’s retail problem [AdWeek]
- Ebay in agency talks over fashion project [Campaign]
- Seven apps perfect for fashion week (or any week) [Refinery29]
- Branded mini-movies as China marketing tool: boom or bust? [JingDaily]
British designer Matthew Williamson launched a short film yesterday to celebrate his 15-years in the industry.
“XV” stars Sienna Milller, Poppy Delevingne and Andrea Riseborough, as well as eight ballerinas from the Royal Ballet and even a unicorn. Shot at Aynhoe Park, a 17th century country house in Oxfordshire, it’s a beautiful spin inside the colourful, ethereal and imaginative world of Williamson’s own mind.
The plot (scripted by Mark Whelan) follows Williamson’s dreams as a 15-year old boy lying in bed on a school morning before his Mum (Riseborough) calls up the stairs to wake him.
It was directed by Tell No One’s Luke White and Remi Weekes, with the ballerinas choreographed by Random Dance company’s Wayne McGregor.
Williamson has also created a limited edition collection in collaboration with Swarovski for the occasion, seen worn by Miller, Delevingne and ballerina Melissa Hamilton in the film. It is otherwise available to buy exclusively at Net-a-Porter.com and the designer’s London store.
Below are a selection of behind-the-scenes images from the film, as well as a making-of video featuring interviews with the stars.
“She’s white, fluffy and quite possibly the best-dressed cat on the planet,” reads the copy on Net-a-Porter’s latest video uploaded to YouTube. “Oh, and did we mention she’s a Lagerfeld?”
The luxury online store has released a teaser (as above) featuring Karl Lagerfeld’s now infamous feline friend, Choupette, who just celebrated her first birthday.
A full-length exclusive video with the “oh so chic” cat, is slated to follow, presumably to tie in with the release of Lagerfeld’s second Karl collection on Net-a-Porter from today.
Got to love it when fashion doesn’t take itself quite so seriously…