Macy’s is to launch an in-store shopping assistant powered by artificial intelligence thanks to a new tie-up with IBM Watson via developer partner Satisfi.
Retailers needn’t just jump on Pokémon Go as a sponsorship opportunity, but use it as a starting point to explore all the options around location-based marketing, writes xAd’s Theo Theodorou.
The push for branded emojis continues – this time with British resortwear label, Prism, introducing a series of shareable characters to support the launch of its pre-fall 2016 collection.
The most interesting news in Burberry’s recent sales results isn’t the negative sales figures, but the fact digital growth is being driven by mobile, which now accounts for 60% of traffic to its site.
A round-up of everything you might have missed in fashion and technology news over the past week, from Yoox Net-a-Porter’s 2020 plans to the role of synthetic spider silk in our future wardrobes.
Farfetch is the latest brand to jump into the Apple Music game, launching a new channel under the streaming service’s fashion header this week.
British designer Anya Hindmarch has launched PIX by Anya; an app tied to her AW16 collection focusing on pixelated digital artwork.
Rimmel has introduced a new app that allows users to try out the make-up styles of everyone from friends in real life through to celebrities in magazine images.
A round-up of everything you might have missed in fashion and technology news over the past week, from the impact of Brexit on the industry to the new Amazon campaign cheering us all up.
A round-up of everything you might have missed in fashion and technology news over the past week, from Anthony Vaccarello’s new Saint Laurent to why Samsung wants to bring VR to the industry.
A round-up of everything you might have missed in fashion and technology news over the past fortnight, from Alexander Wang’s views on Amazon to L’Oréal’s branded content in China.
Apple Pay is struggling to gain traction outside of the US market, according to research specialist Timetric, facing resistance from both banks and consumers as well as battling some technical challenges in other countries.
To save you having to trawl through the 200+ slides from Mary Meeker’s 2016 Internet Trends report, here are a handful of need-to-know insights for those in the fashion and retail space:
eBay has launched a virtual reality department store in partnership with Australian retailer Myer that enables consumers to explore and shop products merely by using their eyes.
Kunal Bahl and Rohit Bansal, co-founders of Indian marketplace Snapdeal, recently sat down with the team from venture capital fund Andreessen Horowitz to discuss the e-commerce scene in their country.
Despite the fact email is one of the most cost effective forms of digital marketing, and a proven route to drive traffic, only 30% of luxury brands are using it to its full potential.
Your round-up of the latest fashion and technology stories to know, from Gucci’s digital strategy to the latest round of funding at Farfetch, as well as further updates from Snapchat, Westfield and Brooklyn’s wearable revolution.
With the smartphone as the remote control to life, retailers need to focus more on personalised, relevant and useful connections, says Eileen Naughton, managing director of Google UK and Ireland.
US digital ad revenues reached an all-time high of $59.6bn last year, according to the latest IAB Internet Advertising Revenue Report, and mobile devices are increasingly driving that growth.
In the fiercely competitive retail fashion world, the winners will be those who really understand their customers and can tailor messages to reach them in the moments that matter.
Retailers are seeing consumers increasingly making a number of quick and cheap purchases throughout the day via mobile apps, rather than gathering things in their baskets and buying all at once.
Data has its place front and centre at this week’s Millennial 20/20 Summit in London with a live projection tracking real-time info pulled from shopping app Grabble in collaboration with Holition.
Your round-up of the latest fashion and technology stories to know, from the big focus on chatbots following F8, to new updates from Burberry and Ralph Lauren , as well as another look at whether social can sell.
Spring’s new personal shopping bot on Facebook Messenger offers users a simple route to commerce through conversation based on a series of multiple-choice questions.
It’s official, shoppers spent more money online on fashion than on computer hardware for the first time last year, with the rise of m-commerce and free shipping deals particularly helping to push that growth.
Conversational commerce is the name of the game for Sephora with its new chatbot on teen messaging app Kik, where it’s serving up content including how-to videos and product reviews in a bid to drive new conversions.
By 2020 we’ll all be using augmented reality to try on items before we buy, digital currencies to make payments for them, and 3D printing to download them there and then, according to consumers in a new study by Infomentum.
In what will come as little of a surprise, Facebook is backing the idea of consumers being able to shop directly through messaging apps – pushing for retailers to use Messenger for customer service and beyond.