Sunglass Hut is working with artificial intelligence firm, Sentient Technologies, to provide on-the-fly search personalisation for consumers.
TwentyFour15 is a line of app-connected, fibre optic, colour-changing apparel – a fashion brand for the digital generation with technology in its DNA.
Kate Spade New York is marking the opening of its new Paris flagship with an augmented reality experience designed to bring the city to life.
Nordstrom has announced it is preparing to roll out a new store concept that will tap into consumer demand for convenience and speed with a smaller and much more dedicated retail space.
Yoox Net-a-Porter Group is living up to its promise of Whatsapp as a key channel for customer service, teaming up with the messaging app as one of its first business partners.
If time is the greatest luxury for modern consumers, Nordstrom is steadily proving that convenience is one of the foremost things it can offer its shoppers.
The new visual search tool by ASOS aims to enable shoppers to capture fleeting moments and use them to search through the site’s 85,000 product lines and find similar items.
Rimmel London has teamed up with digital studio Holition to create a series of live augmented reality make-up filters using Facebook’s new Camera Effects platform.
US teen retailer Hollister has launched a retro, 16-bit game for mobile in partnership with TreSensa to promote its new denim line.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week, including the rise of robotics in retail.
Gucci has unveiled a new content campaign called Gucci Places, dedicated to exploring the locations around the world that have inspired the brand over the years.
Yoox Net-a-Porter’s new tech hub comes as part of an investment of more than €500m in technology and logistics across the group in a bid to double the size of the business by 2020.
Ben Parr, co-founder of chatbot building platform Octane AI, believes growing an audience through bots enables brands to be at the forefront of this space once the technology improves.
A round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past fortnight.
Over 60% of Generation Z (16- to 21-year-olds) in the US prefer to shop at physical stores, according to a new report by Euclid Analytics.
Luxury e-commerce group Yoox Net-a-Porter is working on an initiative that will allow customers to buy products directly through Facebook-owned messaging service, Whatsapp.
Tommy Hilfiger’s partnership with Slyce on an image recognition app for its LA show last month, resulted in an uptick around first time visitors to its website.
John Lewis is to invest £4 million in a new customer service initiative, which will see 8,000 sales associates receive iPhones to enable them to help shoppers in store.
Chinese mobile internet company Meitu, Inc. is celebrating its popular virtual try-on MakeupPlus app with a beauty hub in London’s “most Instagrammed venue” – the Lights of Soho gallery.
A full round-up of everything you might have missed in relevant fashion business, digital comms and tech industry news over the past week including the latest from #NYFW.
Ted Baker has teamed up with digital creative agency SMACK for the fourth year running to launch a digital game for Valentine’s Day.
Will we soon be able to pick up new clothes in-store and just walk out, as per the new Amazon Go experience, or will we always expect to have a level of human interaction with such tactile purchases?
Hot on the heels of its connected jacket that unlocked access to exclusive local experiences, Rochambeau has introduced a “Thinking Cap” to make wearers smarter wherever they go.
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