mobile Tag


Uber and Lyst team up to stand out, offer f...

Feb 11, 2016No Comments158 Views

Uber might be introducing services that help you get your shopping faster, but during New York Fashion Week it’s letting you get it for free


Yoox Net-a-Porter: Native apps, m-commerce ...

Feb 09, 2016No Comments260 Views

How has the combined Yoox and Net-a-Porter online fashion giant been faring since the Italian and UK businesses linked-up? Pretty well actually with global growth


M-commerce now: All about smartphones &...

Jan 25, 2016No Comments336 Views

The world of e-shopping is now global and it’s also mobile. That’s the conclusion of a new report from the British Retail Consortium and Google


Burberry launches latest WeChat initiative ...

Jan 13, 2016No Comments485 Views

Digital pioneer Burberry is building on its longstanding partnership with Chinese social messaging platform WeChat with a gifting experience in celebration of the Lunar New


ICYMI: JW Anderson’s menswear show will l...

Jan 08, 2016No Comments422 Views

Yes, you read that right. JW Anderson is turning to gay dating app, Grindr, to stream its autumn/winter 2016/17 menswear show during London Collections: Men


Mobile wallets: Really ready for take-off?

Jan 05, 2016No Comments368 Views

2015 was the year of the mobile wallet. But despite the fast take-up, the payment method didn’t quite take off. However, the conditions are right


How retailers are using mobile messaging to...

Jan 04, 20161 Comment759 Views

In 2016, you might find yourself texting more with customer service reps than your real friends. E-commerce has made some major technological strides in 2015,


Asos relaunches members-only platform as mo...

Dec 23, 2015No Comments463 Views

Asos HQ dispatched 1,300 shiny parcels last week and it had absolutely nothing to do with Christmas. The free gifts were instead part of a


Digital snippets: NYFW’s consumer shift, ...

Dec 17, 2015No Comments351 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… NYFW going consumer? CFDA hires BCG to study the idea


Future world revisited: Welcome to cashless...

Dec 17, 2015No Comments273 Views

Three stories have really excited my interest this week. And no, it’s not the Burberry ad campaign nor all those pre-fall collections. Instead it’s: Robots


Gillette promotes Fusion ProGlide razor wit...

Dec 15, 2015No Comments291 Views

Gillette has launched a game that invites mobile users to imitate the movement enabled by the brand’s latest Fusion ProGlide Flexball to win points. Integrated


Burberry’s latest big idea – 3D digital...

Dec 14, 2015No Comments701 Views

Another day, another tech initiative from Burberry. The company has linked up with DreamWorks Animation for a product campaign making use of 3D tech and


Digital divide as millennials prepare to ma...

Dec 04, 2015No Comments628 Views

A new day dawns and we get a whole new set of figures about the Holiday shopping season, as well as another insight into just


Cyber Monday, Black Friday: Big numbers and...

Dec 02, 2015No Comments343 Views

The intense focus on numbers at this time of year can be rather wearing, not to say confusing. Every day it seems we hear about


Tablets still key in an m-commerce world sa...

Dec 02, 2015No Comments291 Views

Two things became very clear from Cyber Monday. Well, a lot more became clear actually but for now I’m focusing on just two. Mobile is


Cyber Monday keeps top e-shopping title

Nov 30, 2015No Comments359 Views

Another day, another special retail event. It’s Cyber Monday (as if you didn’t know) and the question is: will it retain its status in the


M-commerce: Shopping’s brave new world is...

Nov 25, 2015No Comments500 Views

M-commerce rules! Yes really. It’s not just the heir apparent of retail shopping channels, it’s about to be crowned king. An IBM Watson study says


Networking gets intimate with The Kooples...

Oct 27, 2015No Comments715 Views

The Kooples has released a social networking app designed for one-on-one communications. Called Blackout, the app is created with lovers in mind, enabling them to


The best of tech coming up at #LFW

Sep 19, 20151 Comment574 Views

London Fashion Week kicked off yesterday, and while there might not be quite as much buzz around tech or digital ideas at the shows as


Harrods moves from stilettos to sneakers in...

Sep 08, 2015No Comments1142 Views

Harrods has returned to the world of gaming with the launch of a new challenge called Sneaker Wars featured in the September issue of its


Dublin’s Web Summit launches first ev...

Sep 07, 20152 Comments1328 Views

Dublin’s Web Summit, a technology conference that has grown to become one of the most important in the space, is officially associating itself with the


Digital snippets: Polyvore sells to Yahoo, ...

Aug 07, 2015No Comments633 Views

Here’s a round-up of the latest stories to know about surrounding all things fashion and tech. Fashion & Mash is now taking a bit of


Digital snippets: shoplifters at Harvey Nic...

Jul 13, 2015No Comments670 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Harvey Nichols features genuine CCTV shoplifting footage in new Rewards


Brands need to take greater advantage of th...

May 13, 2015No Comments1091 Views

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie),


Are fashion brands prepped to forego qualit...

May 08, 2015No Comments1401 Views

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic


Are we really going to shop from the Apple ...

May 07, 2015No Comments866 Views

When Apple makes a major announcement like a move into the wearables category, it’s guaranteed a long line of other businesses will jump on board


Footlocker jumps into emoji space with snea...

Apr 29, 2015No Comments2365 Views

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in


Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments1488 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day


Digital snippets: wearables, Net-a-Porter a...

Apr 01, 2015No Comments1278 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch]


Clarks to use Whatsapp to tell pop culture ...

Mar 30, 20152 Comments1915 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use