mobile Tag

How-To-Video

Brands need to take greater advantage of th...

May 13, 2015No Comments253 Views

How-to content on YouTube is increasingly in demand, according to new research from Google. Searches for topics ranging from the practical (how-to tie a tie),

Stolnikmagazine_march2014_hr

Are fashion brands prepped to forego qualit...

May 08, 2015No Comments519 Views

Something is happening with social media content. Where once highly pristine images made all the more perfect with an Instagram filter were a sure-fire strategic

applewatch_anchor

Are we really going to shop from the Apple ...

May 07, 2015No Comments219 Views

When Apple makes a major announcement like a move into the wearables category, it’s guaranteed a long line of other businesses will jump on board

footlocker_shoemojiANCHOR

Footlocker jumps into emoji space with snea...

Apr 29, 2015No Comments576 Views

Emojis are increasingly infiltrating daily life thanks to growing integration with mobile messaging services, but more recently as a product of numerous branded launches in

peakperformance_magichour_anchor

Peak Performance runs GPS-based virtual out...

Apr 10, 2015No Comments512 Views

Outdoor sports brand, Peak Performance, is running a digital campaign that sees fans able to win clothing and other goods at set times of day

wristwatches_anchor

Digital snippets: wearables, Net-a-Porter a...

Apr 01, 2015No Comments665 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The wearables road ahead: a race to the bottom? [TechCrunch]

clarks_desertboot

Clarks to use Whatsapp to tell pop culture ...

Mar 30, 2015No Comments1034 Views

Clarks Originals is turning to popular messaging app Whatsapp to launch a multimedia storytelling campaign created by agency BBH. The UK-based footwear brand will use

Burberry_burberry_hr

2014: A designer meets digital year in revi...

Dec 27, 2014No Comments1735 Views

What a year it has been for fashion and technology… From wearables taking off with varying designer brands during fashion week, to the launch of

Elfridges_anchor

Selfridges introduces Elfridges gaming app ...

Dec 10, 2014No Comments854 Views

Gaming is a bit of a recurring theme this holiday season, with initiatives spanning Bloomingdale’s and Ted Baker to Charlotte Olympia and Target, all including

bloomies_anchor

Bloomingdale’s goes all out interacti...

Dec 09, 2014No Comments1380 Views

US department store Bloomingdale’s has introduced a series of interactive windows tied to the theme of bows as part of its 2014 holiday campaign. Gaming

ebay-christmas

eBay UK expects big sales next weekend

Nov 22, 2014No Comments805 Views

ebay.co.uk is predicting Sunday November 30 to be its busiest shopping day of the whole year. ‘Super Sunday’ as it’s been dubbed, falls of course

cortexica_anchor

Where image recognition technology is heade...

Nov 19, 2014No Comments1224 Views

Visual search is one of those technologies we know is set to impact the future of shopping significantly, we’re just not quite there yet. The

rebeccaminkoff

Digital snippets: Alibaba, Rebecca Minkoff,...

Nov 15, 2014No Comments721 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Alibaba’s ‘Singles Day’ sales top $9 billion, bigger than Black

twitterbird_anchor

Twitter encourages retail advertisers ahead...

Nov 05, 2014No Comments751 Views

Twitter is urging retail brands to build out their advertising strategies on its platform this holiday season in order to capture consumers who “spend early and spend more”. The

ApplePay

Digital snippets: Apple Pay, Macy’s, Raku...

Oct 27, 2014No Comments765 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… The complete guide to Apple Pay, including what’s the point?

applewatch_VogueChina_anchor

Digital snippets: Amazon, Burberry, Apple W...

Oct 12, 2014No Comments867 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Amazon to open first brick-and-mortar site in New York [WSJ]

holidayretail

The digital trends expected to drive shoppi...

Oct 06, 2014No Comments1182 Views

Video content, social commerce and geo-targeted campaigns are among the digital trends expected to drive retail strategy in the US this coming Holiday shopping season.

shoporg

Are we over the next big thing? Omnichannel...

Oct 02, 2014No Comments530 Views

This post first appeared on WGSN.com/blogs The US digital retail crowd hit Seattle this week for the National Retail Federation’s annual e-commerce event, the Shop.org Summit.

Jlab_Localz

John Lewis announces beacon technology star...

Sep 29, 2014No Comments794 Views

This post first appeared on WGSN.com/blogs Beacon technology got another nod of approval from the retail sector today as start-up Localz was announced as the

yoox_wechat

Yoox x WeChat collaboration blends commerce...

Sep 29, 2014No Comments1192 Views

Yoox teamed mobile commerce with gaming in a new app launched via messaging service WeChat earlier this summer. The internet retail company rolled out official

Macy's Reports Strong Quarterly Earnings

Digital snippets: Macy’s, Margiela, F...

Sep 26, 2014No Comments1050 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Macy’s aims to become retail tech powerhouse with latest moves

Hunter Original anchor

Hunter to partner with tech start-up Grabyo...

Sep 05, 2014No Comments826 Views

Live and localised are two key phrases you can associate with the Hunter Original show due to be held at London Fashion Week next Saturday,

miumiu_somebody

Miu Miu partners with Miranda July on alter...

Aug 31, 2014No Comments1014 Views

Miu Miu is continuing its Women’s Tales series with not just another short film, but an accompanying app. This time in partnership with artist and

Harrods_stilettowars_anchor

Harrods enters gaming space with shoe-based...

Aug 26, 2014No Comments1112 Views

Harrods is celebrating the opening of its new luxury shoe salon with the launch of a mobile game called Stiletto Wars. Introduced as part of

Gap_anchor

Digital snippets: Condé Nast, Gap, Hermès...

Aug 20, 20142 Comments782 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… Condé Nast to sell Fairchild Fashion Media, including WWD, for

harpersbazaar_emojis_anchor

Harper’s Bazaar launches Emojis 2.0 app, ...

Aug 18, 2014No Comments1078 Views

Converse shoes, Hunter boots, Chanel bunny ears and a Birkenstock sandal are among some of the new emojis released from Harper’s Bazaar magazine in time

clarins_youonlybetter1

Clarins leverages make-up tutorial trend in...

Aug 14, 20141 Comment1633 Views

Beauty vloggers (video bloggers) have been using YouTube to publish tutorials about how to apply make-up for many years now, but the trend seems to have

mobileplaybook

adidas partners with MMA on Mobile Marketin...

Aug 08, 2014No Comments465 Views

adidas is aiming to drive the development of the mobile marketing industry with the introduction of a new resource created in partnership with the Mobile

US-IT-AMAZON-KINDLE

Digital snippets: Amazon 3D printing, Zappo...

Aug 01, 2014No Comments727 Views

A round-up of the latest stories to know about surrounding all things fashion and tech… What Amazon’s foray into 3D printing means for the industry

LacosteLCST_anchor

Lacoste launches virtual try-on app for new...

Jul 31, 2014No Comments1405 Views

Lacoste has introduced a new component to its augmented reality app that allows shoppers to see what they would look like in its range of